Design Services

Website Usability Analysis

Are you looking to provide a more pleasant experience for your site's visitors to ultimately increase online sales and revenue? Then a website usability analysis report from WebpageFX can help you! By implementing a website analysis, you are:

  • Listening to the voice of your customers to help improve their overall experience and interaction with your brand by building brand loyalty and trust
  • Building brand loyalty and trust by cutting back on confusing navigation, checkout processes and vague desired actions across the web
  • Working with a skilled team of web designers and website conversion experts who can provide you the tools you need for your website to succeed

Speak with a Consultant View Pricing Packages

Want more sales? How about more lead form submissions? Or maybe you want to increase your website's conversion rate? If you answered yes to any or all of these questions, a website usability analysis is right for you.

By implementing website usability analyses and testing, you are listening to the demands of your customers. And by listening to their demands, you're building brand loyalty and consumer trust. As a result, you can target their demands and open your company up to a more user-friendly experience.

A website usability report essentially determines what your website is doing well for visitors and what it could do better. The point of website usability analysis in general is to determine how you can streamline your website's design and interactivity for a streamlined effect. It can come in the form of a web site usability questionnaire or a general audit of your current services, though the results are the same — a better experience for your site visitors.

Website Usability Analysis Services and Pricing

If you want to make sure you can get the most out of your web usability analysis, partner with WebpageFX! Our talented team has experience with implementing usability analysis and creating usability reports to point out the areas where clients' websites can improve. As a full-service Internet marketing company, we can also implement the changes in the web usability report, if you'd like.

Standard Analysis
Enhanced Analysis
Features Standard Analysis Enhanced Analysis
Number of pages analyzed Up to 15 Up to 40
Setup of website heatmaps Up to 15 pages Up to 40 pages
Setup of visitor click tracking Up to 15 pages Up to 40 pages
Web testing with visitor usability reporting
Setup of visitor questionnaire (on website)
Analysis of web heatmap data
Analysis of website visitor behaviors
Website broken link audit
Visitor configuration reported
Page scroll reporting
Page load time reporting
Dedicated Project Manager
Web form analytics and reporting  
Top page bounce report with recommendations 5 pages 15 pages
Top navigational funnel with visitor bounce recommendations 5 pages 15 pages
Conversion maximization executive summary
Website user experience video provided
Raw heat map data provided
Creation of usability questionnaire
Creation of visitor "script" for testing
Usability questionnaire - independent testers 15 testers 40 testers
"5 second test" on 10 web pages
Executive report on new website functionality
Raw data from web questionnaire provided
Executive report on questionnaire feedback
Investment $2,800 $4,200
See Our
Download One Of Our
Marketing Guides
What is Your
Create Your

Website Usability Testing

At WebpageFX, a leading user experience consulting firm, we offer an array of website usability analysis services to help improve your customer's overall experience and interaction with your brand; which is, after all, the essence of optimizing website usability.

There is a wide range of issues that can debilitate your customers from solving the problems they face or the objective they are aiming to achieve. By adding to the many hindrances your customers encounter across the web, you are not only impeding your customer's mission, you're encumbering the revenue your company could be acquiring. Put an end to your customer's hunt for ease and clarity — they'll thank you.

By cutting back on confusing navigation, difficult checkout processes, vague desired actions, and the multitude of other possible issues your customers encounter on a daily basis across the web, you're facilitating the likelihood of more sales. Our web analysis service can diagnose these issues and put you on the right track to resolving them.

Ongoing Website Usability Analysis Services and Pricing

For customers who want to continuously monitor and test the usability of their website, WebpageFX offers the following plans:

Market Leader
Features Basic Aggressive Plan Market Leader
Focus group time allocation 6 hours per quarter 4 hours per month 9 hours per month
Setup of visitor click tracking recording
Web testing with visitor usability reporting
Development of website user experience questionnaire
Setup of visitor website questionnaire (on website)  
Analysis of website heatmap data
Analysis of website visitors
Dedicated UX project manager
Executive summary on conversion maximization
Video of website user experience provided
Raw heatmap data provided
Reporting on visitor focus group findings
Creation of usability questionnaire
Creation of visitor "script" for testing
Creation of goal-based web objectives questionnaire with associated time (unique testers per questionnaire)
Branding/product perception questionnaire (unique testers per questionnaire)
Usability questionnaire for existing stakeholders (unique testers per questionnaire)
Usability questionnaire for independent testers (unique testers per questionnaire)
"5 second test" on 10 web pages
Raw data from web questionnaire provided
Visitor web video recordings of site experience  
Executive report on questionnaire feedback
Usability & Implementation Investment $750 per quarter $500 per month $1,000 per month

Don't Lose One More Sale to Customer Uncertainty: Test Your Website's Usability

There are countless usability factors that contribute to your website's conversion rate. Don't be a victim to an avertable lost sale because your customer is frustrated. If your website is hard to navigate or creates problems for your visitors, it can result in less time spent on your site and the loss of additional sales. Ensuring your site is functional will help increase your business' revenue. Don't lose sales because your customer can't figure out how to make a purchase. Don't miss out on a quality lead because your site is ambiguous.

Some common problem areas for website usability include:

  • Confusing navigation
  • Slow download times
  • Daunting to accomplish tasks
  • Vague calls-to-action
  • Difficulty in learning and understanding your site's interface
  • Difficulty remembering the interface on return visits
  • Lack of satisfaction in the design of your system
  • Frequent errors

Our online usability testing services can diagnose all of these problems, and more. Then our team can tell you how to address them, step-by-step.

Some of Our Successes:

Details Increased Website Traffic by
+ 95%
Details Increased Conversion Rate by
+ 37%
Details Decreased Bounce Rate by
- 29%
See how we can help you
Grow Your Business
Want to speak with an expert? Call us at 888-601-5359

WebpageFX's Website Usability Analysis Services

Since your internal team knows the end-goal of your website and exactly how to achieve it, it's difficult to gauge what your users may perceive. WebpageFX knows how to get into the mind of your visitor and shift that perception to your advantage.

Website usability involves evaluating your website and subsequently enhancing the website to make its content and interface easier for your visitors to access and understand. WebpageFX will perform front end, user interface and usability evaluations to understand any avoidable barriers your customers are facing when they visit your website.

At WebpageFX, we are committed to getting to the root of what deters your visitors from becoming customers. What browser are they using? Can they easily find the product they are searching for? Are they constantly using your site's search bar because they can't figure out how your site is structured? Is the navigation confusing? Is your call-to-action unclear? Is the checkout process difficult? Do they trust your site enough to present personal information to complete the checkout process? When our Google and MSN certified team of Internet marketers conduct a website usability test on your site, they ask all of these questions and more.

Experts in User Experience Consulting

We know where the eye naturally goes upon entering a web site or page, and can easily determine the most high-profile areas within your site. We will verify these areas within your site are maximized and, most importantly, user-friendly. We pay attention to highly trafficked areas in your navigation as well as the areas the majority of people see when they land on your site based on browser size. We will then make recommendations based on how these particular areas can be improved to enhance usability.

Usability testing provides insight to problems encountered by your users and their overall experience on your site. We will get to the root of any and all issues interfering with your customers' ability to complete the conversion funnel and provide you with a detailed report of problem areas along with recommendations on what improvements can be made.

By employing WebpageFX's website usability analysis services, you can:

  • Improve the flow of your navigation
  • Minimize download times
  • Save your customers time by cutting back on the time it takes to accomplish specific tasks
  • Present an easy-to-use interface
  • Generate repeat visits
  • Eliminate errors
  • Decrease the cost of customer support
  • Reduce maintenance costs
  • Improve conversion rates
  • Increase revenue via your website

Website Usability Analysis Using Actual Customer Data

We have exceptional knowledge of how humans interact with online media. Combine that with our wealth of knowledge of the Internet and years of experience in facilitating functionality and greater ease in the use of the Internet, and you've got key insights sure to result in increased revenue.

We will review and analyze your site and provide you with valuable recommendations based on our findings (that is, hard data). We will ensure the flow of your conversion funnel is smooth and the path to the desired action is straightforward. Simplicity is key. If your users can't figure out how to fulfill the desired action efficiently and fast, and we mean really fast, they'll find a site with comparable products and services (read: your competitors) where they can.

Your customers expect ease of use, speed and a fully functional site with an effortless conversion funnel and checkout process. Users want to know what you desire them to do on your site. They want to know how to find what they're looking for. They want to know how to make a purchase. Why wouldn't you respond to these reasonable demands of your consumer?

Call 888.449.3239 or contact us online to learn what website usability analysis can do for your bottom line.

Get your free quote

📞 Or Call 888-601-5359

Trusted By

WebpageFX has been a pleasure to work with from the start. Our online sales saw a jump of over 150%.
Cliffside Industries

Recognized By