No one wants to say, “My website doesn’t drive leads.” It’s bad news for you, your team, and your company, which is why it’s critical to get your website back in business. That’s why we’ve compiled this mini-guide on how to fix and increase the number of leads generated by your site.
Keep reading to learn why your website may not be generating leads. Or, get a professional website audit by contacting us online or giving us a call at 888-601-5359 to speak with a strategist on our award-winning team.
37% of marketers say that generating high-quality leads was one of their biggest challenges.
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Why your website isn’t driving leads (+ How to fix it)
If you’ve lately found yourself asking “Why isn’t my website driving leads?” you’re not alone.
There are a variety of reasons your website isn’t driving leads, and many of them are pretty common site issues, like lack of search engine optimization (SEO), slow page speeds, lack of conversion-optimized content, and more.
Check out some reasons your site may be having a hard time generating leads, and how you can fix it:
- Weak SEO strategy
- Slow page speeds
- Web forms that don’t convert
- Lack of compelling CTAs
- No audience-targeted content
Weak SEO strategy
SEO is arguably one of the most important digital marketing strategies a business can leverage. It has a massive impact on organic lead generation — when you use SEO, you’re adopting an umbrella of strategies that work together to increase your visibility in search results.
68% of all online experiences start with a search engine. With higher search engine visibility, people actively looking for your offerings can find you.
Without it, you become nonexistent to your target market, resulting in a significant decrease in website leads.
Solve your lead generation problem with SEO services
Developing a successful SEO strategy requires skill, as well as an understanding of the technical aspects and various types of SEO. It’s also an ongoing process, meaning it requires constant work, which can be tough when you’re already running a business. That’s why investing in SEO services from a professional SEO agency is the perfect solution to your lead generation woes.
When you work with an SEO agency, you’re not just getting professional SEO services — you’re tapping into their years of experience and expertise to help you develop an SEO strategy that works for your business and drives results that matter.
For example, when you partner with WebFX, an award-winning agency (and the #1 SEO agency on Clutch), you’re partnering with a team that has 25+ years of experience delivering lead-generating SEO services like:
- In-depth SEO auditing
- Ongoing optimizations for on- & off-page, and technical SEO
- Monthly competitor analyses and monitoring
- Transparent reporting
- Access to MarketingCloudFX
- And more!
Explore WebFX’s Award-Winning SEO Services
Additional Reading: SEO for Lead Generation
Slow page speeds
Another reason your site isn’t driving leads could be site speed. Today, the optimal loading time for web pages is three seconds or less.
From a user perspective, it’s easy to understand why a slow site can decrease your number of leads — nobody wants to wait for a website to load! People get impatient, so when they’re kept waiting while a page loads, there’s a good chance they’ll leave your site for another, no matter how great or beneficial your product or service may be.
Slow pages also impact your SEO.
When search engines like Google rank sites in search results, they look at each page’s bounce rate, or the percentage of users that arrived on your page and left (or “bounced”) without interacting with it. A high bounce rate can result in lower rankings, meaning less visibility, traffic, and leads.
Drive leads with page speed services
Optimizing your website for speed requires some technical expertise, which can be daunting if you’re a business owner with little to no web development experience. That’s why page speed optimization services are a game changer.
They can help you reduce page loading times by:
- Compressing image files
- Reducing site redirects
- Decreasing CSS file sizes
- Optimizing HTML files
- Changing website hosting providers
Especially if your company doesn’t have a dedicated developer in-house or a development team, it’s worth investing in page speed optimization services. With page speed optimization services from WebFX, you can maximize your site’s speed, improve your SEO, and increase your number of website leads.
Drive Leads With Page Speed Optimization Services
Additional Reading: Page Speed & Lead Generation
Web forms that don’t convert
One of the ways your business earns leads online is through web forms, like contact form completions and email newsletter sign-ups. That’s why, if your website isn’t driving leads, you may need to look at your contact forms.
Valuable potential leads can arrive on your site, view your products or services, and get excited about contacting your business — until they see your contact form.
Whether you’re asking for too much information or providing a broken form, your contact form can make or break your site’s ability to generate leads.
Maximize lead generation with optimized web forms
When improving the performance of your website’s contact forms, data is your best friend. Analyzing performance data helps you unlock valuable insights to help you improve your web forms’ ability to attract and convert leads.
No one knows this better than WebFX, where all of our services (not just web form optimization) are backed by data-driven insights. We use in-house marketing technology to research and test all aspects of your website, including your web forms.
With our website conversion design services, we’ll help you optimize your web forms through:
- Custom design strategy
- Conversion and A/B testing
- Performance reporting
- And more!
Website Conversion Design Services From WebFX
Additional Reading: Contact Forms for Lead Generation
Lack of compelling CTAs
When asking, “Why isn’t my website driving leads?”, an area businesses often overlook are their CTAs. While CTAs may seem like a minor element of your site, they can have a tremendous influence on user actions.
With a CTA, your business providers readers with a next step, like advising users to contact your team after viewing a service page. With no CTAs, you leave users with too many options on what to do next, and that can result in people leaving your site rather than converting.
Generate leads with conversion-optimized CTAs
CTAs are all about converting leads, which is why you need conversion rate optimization (CRO) services to help you create engaging CTAs that capture leads.
Like our conversion design services, WebFX uses data-fueled marketing technology and strategies to help you develop high-performing CTAs that convert users.
Through website visitor data analysis, we can help you better understand your target audience to create CTAs tailored directly to them.
CRO services for lead generation from WebFX include:
- Audience research to determine user wants, needs, and pain points
- Competitor evaluations and CTA assessments
- Unique selling point (USP) identification
- CTA research and brainstorming
- Page design updates
- CTA A/B testing with tools like Google Optimize to ensure maximum effectiveness
Get Expert CRO Services From WebFX
Additional Reading: CTAs for Lead Generation
No audience-targeted content
Depending on your business, your marketing and advertising strategy may already focus on bottom-of-the-funnel (BOFU) users, or that are ready to purchase your product or service. If you’re keeping your focus narrowed to just these users and ignoring top-of-the-funnel (TOFU) and middle-of-the-funnel (MOFU) users, you’re significantly limiting your website’s lead generation potential.
Generate leads with effective content marketing services
With WebFX’s content marketing services, you can better drive leads with your site through engaging web content that effectively targets all stages of the sales funnel. Our writers are skilled in over 65+ content format types, meaning we can help you create the right content, and frame it so it’s targeted to the right audience members at the right times.
Here’s what you can expect when you partner with WebFX for content marketing services:
- A fully-custom content strategy
- Content development and management
- Content creation and optimization
- Content promotion
- Reporting
- Access to MarketingCloudFX for in-depth content analytics
Nurture Qualified Leads With Content Marketing Services
Additional Reading: Content Marketing for Lead Generation
Measuring the metrics that affect your bottom line.
Are you interested in custom reporting that is specific to your unique business needs? Powered by MarketingCloudFX, WebFX creates custom reports based on the metrics that matter most to your company.
- Leads
- Transactions
- Calls
- Revenue
Turn your website into a lead-generating machine
In today’s digital age, you need a site that can perform in search results and provide the best user experience possible. If not, you’ll be saying “My website doesn’t drive leads!” for the foreseeable future.
Get started on improving your website’s lead generation capabilities today by partnering with WebFX, an award-winning digital marketing agency that’s been helping clients generate over 24 million qualified leads for 25+.
Give us a call at 888-601-5359 to speak with one of our strategists, or contact us online today to learn more about our digital marketing services!
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Savannah is a content marketer with editorial experience spanning several businesses. Specializing in social media and marketing trends, she loves talking about the latest developments in online marketing. When she’s not writing, Savannah loves traveling, hoarding books and coffee mugs, and adoring her cat. Please don’t ask her about famous true crime cases, or else she’ll tell you all about her theories and get absolutely no work done. -
WebFX is a full-service marketing agency with 1,100+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more
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