Search engine optimization (SEO) considers how potential customers find your products or services in search engines. SEO is by far the best way to influence greater visibility in search engines to produce a consistent stream of qualified traffic to your website. Consider SEO services if you're interested in:
Gauging the competitiveness of your online search market through detailed competitor analysis
Reaching potential customers who are much more likely to convert because they are already expressing interest in the products and/or services you offer from their search query alone
Achieving increased website traffic, higher conversions and a significant ROI with a comprehensive SEO strategy
Search engines are the gateway through which potential customers find your product. Placement in the top ten rankings for relevant keywords is crucial for any business wishing to continue being competitive in the 21st century.
After implementing a customized, well-researched and executed search engine optimization campaign, your business will see a massive influx of new leads. WebpageFX has the expertise, dedication, and proven track record of excellence to make sure your online search engine optimization campaign is successful and profitable.
We first pick a list of keywords that relate to your business and see where your competitors rank, as well as identify any new competition. We can then organize a list of the top five websites that appear after conducting each search and gauge the competitiveness of your online search market.
2. Keyphrase Research and Identification
The most relevant and specific keyphrases are selected, based on your existing analytics data (if available), competitor’s meta tags, and keyword discovery tools.
WebpageFX then chooses the best keyphrases relevant to the competitiveness of your search market. Ideal keyphrases range from extremely general (more competitive) to very specific (less competitive). Specific keyphrases do not necessarily mean fewer conversions: the more specific the keyword, the more focused the traffic.
If your search market is saturated with businesses optimizing for your keyphrases, WebpageFX researches your market intensely to select keyphrases with high search volume that have been overlooked by competitors. If your competition has not taken the steps to optimize their websites, ranking for general keyphrases terms comes very easily to your new website.
3. Title and Meta Tag Optimization
Next, WebpageFX implements your researched keyphrases in the necessary places on your site.
One of the most important locations for your keyphrases is within your titles. We determine a hierarchy for the pages in your site, placing the more general keywords on pages with the most links.
Although Meta description tags (the descriptions under search results) don’t affect your site’s ranking in search engine results, they need to be well-written and enticing to encourage people to click onto your site. WebpageFX’s professional SEO copywriters write descriptions that attract visitors and add your heavily-researched keywords in all the right places on your site.
4. Keyphrase Incorporation into Website Copy
The copy on each page of your site must incorporate the keywords located in title tags.
WebpageFX’s skilled SEO copywriters craft your content to professionally market your business while incorporating keywords at the correct keyword density for the most successful search engine ranking results.
For example, when writing this page for search engines, we included keyphrases that relate to our target market, like [Harrisburg search engine optimization]. We also included the key phrase [York PA search engine optimization] and [Lancaster search engine optimization] to make sure to cover the metropolitan areas of Central PA.
Another relevant key phrase is [search engine optimization PA], since we are a Pennsylvania search engine optimization company or search engine optimization pricing, since we are one of the few search engine optimization companies to publish our pricing. All of the keyphrases and website copy target your market as specifically as possible.
If you’d rather write the content yourself, WebpageFX can add your keywords to your copy, taking care to preserve the flow and style of the text.
5. Website Submittal to Search Engines
Once your site is optimized, we submit your site to major search engines using XML sitemaps. It typically takes 2 to 4 weeks before they index your site completely.
Search engines measure the importance of each website through the number and quality of inbound links the site receives. Relevant inbound links can do wonders for search engine rankings.
WebpageFX can procure many one-way, high-quality links to your website. Our leading linkbuilding strategies set us apart from other internet marketers.
7. Statistics, Trends and Metrics Monitoring
WebpageFX gathers valuable statistical information from your site and transforms the data into specific marketing strategies that can improve your site’s performance.
Our search engine monitoring tools keep track of every visitor to your site. Based on the reports our tools generate, we tweak your website to maximize conversions and keep targeted traffic streaming into your website.
When your website is designed with search engine optimization in mind, your site will experience increased website traffic, a higher number of conversions, and a significant ROI. Visit our SEO packages page for additional information on our plans and services.
Call 888.449.3239 or contact us online to start boosting traffic to your website via search engine optimization.