Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Hassle-Free Programmatic Advertising Services
Want paid ad results without the hassle of manually monitoring and optimizing your ads? Programmatic advertising services from WebFX can help — and they pack a serious punch, boosting ad viewability rates by as much as 70%.
What do our programmatic advertising services include?
If you’re looking for a hassle-free online ad management solution, programmatic advertising services from WebFX can help. Our programmatic advertising services include:
- Campaign development and strategy
- Custom ad targeting
- Creation of ad creative
- Google Analytics integration and goal tracking
- Remarketing strategy and implementation
- Strategic ad testing
- And more!
Campaign development and strategy
Campaign development and strategy
At WebFX, we understand that every business is different. Our online ad experts work with your company to develop a unique ad strategy based on your goals and budget.
Custom ad targeting
Custom ad targeting
With the goal of connecting you to your ideal audience, our ad services include targeting options based on:
- Demographics
- Geo-location
- Age
- Gender
- Interest
- Education level
- Related website interests
- Behavior
- Mobile device and carrier
- And more
You can also access B2B targeting by:
- Position/Title
- Industry
- Company
- Company size
- Company location
Our advanced targeting saves you money because you’ll avoid advertising to people who aren’t interested in your products and services — and leads benefit from personalized ad experiences.
Creation of ad creative
Creation of ad creative
In addition to positioning and targeting, we’ll develop ad creative sure to engage and convert your target audience. We offer a number of ad sizes and formats to appeal to your audience — and our designers know how to create visually appealing ads that entice clicks.
Google Analytics integration and goal tracking
Google Analytics integration and goal tracking
We’ll help monitor your ad performance and make needed optimizations to drive even better results with your programmatic ads. You won’t even have to lift a finger to reap the benefits of A+ programmatic ads.
Remarketing strategy and implementation
Remarketing strategy and implementation
Our Market Leader and Trailblazer plans include remarketing options to help you re-engage and convert more customers. For a complete overview of our programmatic advertising plans and pricing, just click here.
Strategic ad testing
Strategic ad testing
We also offer multivariate testing for landing pages and ecommerce cart/checkout processes. Contact us for a custom quote if you require these additional services.
Looking for plans and pricing? Get a preview of our customized programmatic advertising services
Lite Plan
$600 / month
-
$100 – $5,000/month ad spend (paid to networks)
-
2,000 keywords
-
Google PPC Network
-
Campaign development, strategy, copywriting, testing
Pro Plan
$975 / month
or 15% of ad spend, whichever is higher
-
$5,000 – $30,000/month ad spend (paid to networks)
-
10,000 keywords
-
AdTechFX: 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
-
1 FunnelsFX landing page template (includes setup)
Enterprise Plan
12% of ad spend / month
Plus $250 / mo. platform fee
-
$30,001+/monthly ad spend (paid to networks)
-
10,000 keywords
-
4 lite display ad creative sets
-
15-second CTV commercial
Your search for customized programmatic advertising services ends here
Pricing custom to you.
Starting at $600 per month.
Unlock a 25% greater marketing ROI with WebFX’s programmatic advertising services
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
Programmatic ads vs. traditional pay-per-click (PPC) advertising
Overview
Overview
It’s important to note that programmatic advertising is a form of PPC. However, as noted above, programmatic advertising focuses more on buying a certain audience vs. a particular ad space.
Bidding
Bidding
While traditional search ads are based on a bidding model alone, programmatic ads use real-time bidding and allow you to set a floor price with certain partners. In addition, programmatic ads allow you to work with a fixed CPM cost for direct deals.
Ad setup and implementation
Ad setup and implementation
Traditional search advertising campaigns require tremendous attention to detail to drive maximum impact with minimal investment. Failing to accurately input and monitor bids can result in thousands of dollars of wasted ad spend.
While programmatic ads also require attention to detail, automated bidding and daily spend limits help to maximize your budget and drive the best possible results.
Key metrics
Key metrics
Traditional PPC campaigns often focus on click-through rate (CTR), which is directly tied to quality score and ultimately ad cost. Typically, higher CTR equates to lower cost per click.
However, with programmatic ads, high CTR can indicate fraudulent traffic. Programmatic ads focus more on viewability or what percentage of people actually viewed your ads.
FAQs about programmatic advertising services
What is programmatic advertising?
Programmatic advertising uses artificial intelligence (AI) and real-time bidding (RTB) to automate and streamline the ad buying process.
Unlike traditional ad buying, programmatic advertising focuses more on buying an ad audience than an ad placement — and ultimately, advanced targeting connects your business with more qualified leads, conversions, and revenue.
Programmatic advertising may seem like a complicated process. But, in reality, the automated process happens in milliseconds, allowing you to save time and money.
What is programmatic ad technology?
Programmatic ad technologies, along with AI, allow programmatic advertising to automate the ad buying process and deliver relevant ads — all in milliseconds:
- Demand-side platforms (DSPs): Allow you to buy ad space via an ad exchange like Google Ad Manager, which includes advertising inventory from publishers.
- Supply-side platforms (SSPs): Allow publishers to offer and manage ad space to advertising interested in purchasing.
- Data Management Platforms (DMP): Allow organizations to collect user data for digital marketing and programmatic advertising.
How does programmatic advertising work?
With a basic understanding of programmatic ad tech under your belt, let’s break down exactly how programmatic ads work.
- A user arrives on a website involved with programmatic advertising, triggering the automated ad process to start.
- The site publisher automatically sends ad space dimensions to a supply-side platform (SSP).
- The SSP analyzes a user’s cookies to glean as much info as possible regarding demographics, interests, and more to deliver a relevant ad.
- The coordinating demand-side platform (DSP) reviews the info gathered by the SSP and assigns the user a value — the worth of the user’s ad impression.
- The DSP submits a bid to the SSP using real-time bidding.
- The SSP reviews all bids and selects a winner. Note: The exact price you pay will depend on the auction, but you’ll never exceed your maximum bid.
- The SSP delivers the ad to the user.
Remember, while this process seems complicated, it’s all automated and happens in milliseconds, without the site visitor even knowing what’s happening behind the scenes.
If programmatic advertising still seems daunting, don’t worry. WebFX is here to guide you through every step of the process.
How do WebFX programmatic advertising services work?
Now that you understand the basics of programmatic advertising, you’re probably wondering how our programmatic ad services work.
Here’s a quick breakdown of the process:
- Your company wants to sell more products or services.
- You hire WebFX — a top programmatic ad services company.
- We set up highly personalized programmatic ads that use real-time data to target consumers based on demographics, geography, interests, behavior, time of day, devices they use, and more.
- Programmatic ads use automated bidding to buy digital ad inventory in places your audience frequents online.
- Your target audience sees personalized ads based on their needs and behaviors.
- You sit back, relax, and enjoy higher conversions, sales, and revenue.
When you choose WebFX as your programmatic ad partner, you’ll enjoy the benefits of a streamlined ad process — and you can focus on what you do best — running your business.
Where will my programmatic ads be placed?
Glad you asked. Our programmatic ad services feature placement on top ad platforms, including:
- Google Display Network 360
- Video Display 360
- Dataxu
- StackAdapt
- Adswizz
- Zeta
- Shopify
- Pandora
- Amazon Display
- Digital TV (Hulu, etc.)
- And more!
In addition, we offer contextual brand safety technology through Peer39, so you can rest assured your ads are driving real, qualified traffic to your site. This advanced tech prevents wasted inventory and ad spending, allowing you to maximize leads and conversions from your programmatic ads.
Pricing: Programmatic Advertising Services
At WebFX, we understand that every business is unique — and we offer numerous programmatic ad service options to fit your goals and budget. Here’s a breakdown of our programmatic ad service plans and pricing:
Features | Lite | Pro Most Popular | Enterprise |
---|---|---|---|
Investment | |||
Ad Spend Limit | $100 – $5,000/month ad spend (paid to networks) | $5,000 – $30,000/month ad spend (paid to networks) | $30,001+/monthly ad spend (paid to networks) |
Initial Optimization | $1,200 (First Month’s Management including Campaign Restructure) | $2,250 (First Month’s Management, including Campaign Restructure, Creative Development) | $5,800 (First Month’s Management, including Campaign Restructure, Creative Development) |
Progressive monthly management cost: | $600 | $975 or 15% of spend, whichever is higher | 12% of ad spend +$250/mo. platform fee |
Included Networks | |||
Google PPC Network | |||
Google Local Services Ads | |||
Bing PPC Networks | |||
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for) | |||
Google customer match & audience match | |||
Google Shopping Management | |||
AdTechFX Programmatic Advertising powered by MarketingCloudFX | |||
– 3rd Party Audience Targeting | |||
– Account-Based Retargeting | |||
– CRM Pipeline Retargeting | |||
Management Deliverables | |||
500+ SMEs behind campaign driving results | |||
Initial campaign development & strategy | |||
Advanced keyword research and selection | 2,000 Keywords | 10,000 Keywords | 10,000 Keywords |
Industry analysis | |||
Ad campaign copywriting | |||
Ad copy performance testing | |||
Ongoing keyword development and tweaking | |||
Dynamic keyword insertion into ads | |||
Google analytics integration & goal tracking | |||
Strategic bid management | |||
PPC account settings monitoring (Ex. Geotargeting) | |||
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created) | |||
Up to two personal consultations per month | |||
Monitoring clicks, conversions and click fraud activity | |||
Setup and management of rule based bidding | |||
International PPC campaign management (Addtl. fees may apply) | |||
Creative Deliverables | |||
Setup of 1 FunnelsFX Landing Page template | |||
Lite Display Ad Creative | Up to 3 sets included | Up to 4 sets included | |
Lite: 15 Second CTV Commercial / Video Ad | N/A | Up to 1 video included | Up to 1 video included |
Audio Commercial – Coming Soon! | N/A | 1-3 FuelFX Assets or Bring Your Own | 1-3 FuelFX Assets or Bring Your Own |
International Campaigns (SEM Only) – Each additional language monthly management cost: | $275 | $275 | |
Performance Reporting | |||
Monthly performance & analysis reporting | |||
Website conversion analysis reporting | |||
Omni-channel customer journey tracking and reporting | |||
Federated Ad CLID Pool for tracking calls to specific paid ad campaign | Shared pool (Up to 25 concurrent Paid Advertising visitors) | Shared pool (Up to 50 concurrent Paid Advertising visitors) | |
IntegrationsFX: Conversion Based Smart Bidding | Included with License | Included with License | |
IntegrationsFX: Lookalike + Custom Audiences | Included with License | Included with License | |
Add Ons | |||
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors | $100/month | $100/month | $100/month |
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors | $400/month | $400/month | $400/month |
Premium Display Ad Creative | $900 per set | $900 per set | $900 per set |
15 Sec Premium CTV Commercial Creative | $600 per video file | $600 per video file | $600 per video file |
30 Sec Premium CTV Commercial Creative | $900 per video file | $900 per video file | $900 per video file |
Additional Sets of Lite Display Ad Creative | $300 per set | $300 per set | $300 per set |
Additional Sets of Lite CTV Commercials | $300 per video file | $300 per video file | $300 per video file |
Weekly Data Calls: Review campaign changes every 7 days | $600/month | $600/month | $600/month |
Translation Services: | By Quote | By Quote | By Quote |
Website conversion analysis implementation | By Quote | By Quote | By Quote |
Social Media PPC Advertising | By Quote | By Quote | By Quote |
Landing page performance testing | By Quote | By Quote | By Quote |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |