The Value of First Page Search Engine Results Positions (SERPs)
Are you paying top dollar for a specific keyword that brings you a significant amount of return in AdWords but looking to cut these costs? Have you been on the first page and realized enormous value to this placement but have since been bumped further down? A Pay-for-Performance model is for companies that understand the return they will receive from achieving these coveted ranking positions.
Pay-for-Performance Cost Estimation Tool
WebpageFX has proven time and time again we are a pioneer in the Internet marketing industry, and providing Pay-for-Performance services is no exception. So it is only fitting WebpageFX has developed an innovative tool that provides an estimated quote for the keyword you desire to target.
Simply type in the term you are looking to target and it will come back with four different results. The first is an estimated monthly fee once the #1 search result position is achieved, the next is for the top three (or #2 and #3) positions, the third is the monthly fee for a top five position (or #4 and #5) and the final result is the fee for first page result positions ranging from #6 to #10. So now all you have to do is decide how much these first page results are worth to you.
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This estimator is just that, an estimate and exists merely to give you an idea of the potential cost for these first page rankings; so please call us at 717-609-1553 or contact us online to speak with an Internet marketer about what WebpageFX can do for you. Additionally, seasonal terms will be custom quoted, so if you fall into this specific category, please contact us for an accurate quote.
Is Pay-for-Performance the Strategy for Me?
A Pay-for-Performance approach is much more aggressive than typical SEO packages. If you are interested in increasing exposure across multiple searches, search engine optimization is what you're looking for. But if you know the keyword that is a real sales driver for your company, then Pay-for-Performance may be the best strategy for you. WebpageFX will work with you to devise a strategy to get you to the placement that will bring you the highest possible return on investment.
While traditional SEO campaigns are broad and cover a variety of keywords, Pay-for-Performance offers a simplified solution. Instead of spreading our resources out, we focus on one to five valuable keywords and concentrate our efforts on ranking those in the top search positions in Google.
What is the Value of First Page Positions in Google?
What are these first page positions worth to you? With our Pay-for-Performance estimator, you can enter in the keyword you want to target and it will provide you with an estimated pricing structure of the monthly fee that WebpageFX charges after you reach first page results, the top five positions, the top three positions and the coveted #1 position. This tool provides a pricing formula to ensure your costs with WebpageFX are less than you would spend in Google AdWords or other pay-per-click models for the same keyword. You can pay Google for each click, or you could invest in ranking organically and acquire positive results in the organic searches for a fraction of the price. The choice is yours.
A Pay-for-Performance campaign is more cost-effective than Google AdWords and other pay-per-click (PPC) options. Pay-for-Performance offers the same guaranteed and easily quantifiable results as PPC and lets customers hone in on their most valuable keywords organically. By focusing on a few targeted keywords, traffic and conversions can skyrocket. In some instances, honing in on just a few keywords is more cost-effective than a full-fledged SEO campaign. Pay-for-Performance allows you to focus your resources on a small number of valuable keywords and phrases.
Increase Search Volume with First Page Organic Results
Acquiring a first page organic position in Google for terms with a heavy monthly search volume will bring you a significant amount of traffic. An estimated 80% of users click on organic results as opposed to the paid results. So you're getting the majority of traffic for a lower investment on your end. Would you rather pay per click and have access to only 20% of the traffic, or would you prefer to have access to the other 80% without having to pay per click? The solution is clear.
Optimize Your Website Simultaneously
It has been estimated that 49% of users will change their search query if they don't find what they want on the first page of results. That's why in a Pay-for-Performance model it's imperative to optimize your site to match the preferred search query. The point is to make your site the go-to source for that search query and ensure users are finding exactly what they're looking for on the specified landing page.
Are you looking to rank for several terms with the same theme? WebpageFX is glad to offer a discount for multiple keywords with the same theme. Or perhaps you're looking for a large keyword silo of terms; we offer discounts for this too. Essentially in a Pay-for-Performance SEO model, WebpageFX will build up the authority and power of your website, as well as add relevant content. If all terms are essentially the same theme, your website should have no problem being viewed as relevant for the variations in keywords.
Even with pay-for-performance, you pay us for exact match searches, but lucky for you, when your site is relevant for the targeted keyword, also referred to as the 'fat head' in the chart below, your website is more relevant for other searches as well. You are likely to see positive rankings and a significant amount of traffic from the 'chunky middle', the longtail searches and other stemmed keyword variations. Longtail searches, otherwise known as completely unique searches, account for roughly 70% of all searches. It's for this reason being relevant for broad match is so important. If you're relevant for exact terms, you are then more relevant for broader terms as well. You will experience exposure for terms not even included in your package. We don't charge you for first page rankings on search queries that are not an exact match, or the 'fat head'. This means when you begin to see rankings for longtail and 'chunky middle' searches, this is essentially free traffic for you!
You get Bing and other search engine traffic free! Our pricing model is based on first page results in Google only. What does that mean for you? As we optimize your site and make it more relevant for the targeted keywords, you will inevitably be found more relevant for these keywords in Bing and other search engines as well. But we don't charge you the Pay-for-Performance monthly fee for first page results in Bing or other search engines, so essentially, the traffic you're getting is at the very least, a two-for-one deal.
How is Pay-for-Performance SEO Pricing Determined?
The first page of results gets the majority of traffic, making your site nearly invisible when buried on a deeper page. Considering the first five positions get a very large percentage of this first page traffic, the better your rankings, the more traffic to your site. This distribution of clicks is what drives our Pay-for-Performance SEO pricing model. If you know the value of your targeted keywords, reaching these positions can mean a large amount of traffic and significant revenue for you. Think about the return on your investment; with each improved ranking you obtain you may be paying more, but your traffic and sales also increase. It's clearly worth your investment.
Additionally, there is an initial investment to cover the costs of getting your site on the first page. This fee is determined by several different factors including, but not limited to, industry, keyword difficulty, current website quality, links and competitor links.
Don't Pay for Results That Haven't Been Achieved
With our pricing model, you don't pay until your website performs. WebpageFX's Pay-for-Performance pricing model consists of an initial optimization investment, but beyond that, there is no charge for you until you reach first page results. Pay-for-Performance services agreements are for 14 months (2 month initial campaign and 12 months in PFP agreement). The 12 month engagement begins when we achieve a first page placement for your keywords.
This evolutionary business model gives customers peace of mind impossible to find elsewhere - they don't pay a penny if we don't deliver results. Our Pay-for-Performance plans offer guaranteed results for a fair price.
Why Focus on Google?
Google rankings can make or break your business. WebpageFX focuses on Google search results because Google accounts for roughly 66% of all searches, while Yahoo! accounts for about 17% and Bing accounts for roughly 12%. This is to your benefit. If you are ranking well in Google, it is only natural you will rank well in Bing and other search engines. Thus, you are receiving additional traffic and exposure at no cost to you!
Advantages of Pay-for-Performance SEO:
- Only pay for keywords most valuable to your business
- Free traffic through Bing and other search engines
- Free 'chunky middle' and 'long tail' terms
- Free stemmed keyword variations
- Clear-cut ROI
- True partnership relationship
- Provides opportunity to break AdWords and other pay-per-click addictions
- Positioning reports run weekly
Pay-for-Performance SEO is not for everyone. In order to receive a return on your investment it is important to know the value of the keywords you wish to target. WebpageFX will completely assess your website in advance to ensure first page results are feasible for your website and specified keyword(s) and your return will be worth your investment.
Please Call 717-609-1553 or contact us online to establish a SEO Pay-for-Performance partnership.