Defining the Target Market for Your Online Media Buying Campaign
In order to best meet your business goals, WebpageFX will work with you in defining your target customer's interests and lifestyle to ensure we are reaching your target demographic. Those available demographics include age range, gender and education level.
It's important to not only reach the target gender and age range of your target market, but to also dig deeper. What are their interests? What do they like to read about? What are their passions? What do they do in their free time? All of these questions, and more, will allow us to better understand the appropriate placements for your digital media buying campaign.
Your Customers Are Unique
Just as your business is unique, your customers are, too. What makes your business prosper are those individuals who define your market both geographically and behaviorally. And who better to target with an Internet media buying campaign than the customers you know will be interested in your products and/or services?
Our digital media buying services support your overall Internet marketing efforts by reaching those customers who are not only interested in your products and/or services, but also those who are likely to be loyal to your business for years to come. Having loyal customers is your end goal, right?
Fine-Tuned Targeting Based on Knowledge
You know better than anyone the target demographics of your customers. WebpageFX will ensure we are reaching this specific customer base with your online media buying campaign. With our large directory of available online ad space, we can ensure your online advertisements will appear on sites your target customers are visiting often.
When targeting based on behavior, WebpageFX goes beyond basic psychographics to answer the following questions: where have your customers been and what are their main interests? This goes well beyond understanding what they value, or their attitude toward certain products and services. This customer targeting incorporates very specific interests and lifestyles to include sites frequently visited, sites your customers recommend to their friends, searches queried, what they do in their spare time and even their favorite things by employing keyword-targeting, also known as contextual targeting.
Time and Location Based Media Targeting Services
Another factor to consider in online media buying is your target customer's geographical location. Whether your business is local or national, or even global, WebpageFX can ensure your ads are placed in specific areas suited to your customer's geographical location: whether that is based on their IP address, or the sites specific to your location. Many websites offer the ability to geo-target with your digital media ads, and WebpageFX can ensure your ads only appear in prime geographic locations why not take full advantage?
We can even incorporate the time of day you would like your ads to run. Be it certain days of the week, or even certain hours of the day. If during the market research defining stage, we find your target customer wouldn't be online at specific times, we can ensure your ads won't run during those specific moments.
Network Research and Online Media Pricing Analysis
Finding appropriate sites to use as ad placement is of the utmost importance in an Internet media buying campaign. With the extensive variety of options WebpageFX offers in targeting, we can ensure we are placing your ads on websites that your target customers are visiting.
We will also research the online media buying pricing of each placement opportunity and which placements will convert into sales for you. WebpageFX is constantly monitoring and testing to allocate more of your online media buying budget to those sites that convert better for your business.
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Meeting Your Internet Media Buying Objectives
Once we have a solid understanding of your goals for an Internet media buying campaign, we will develop an online media buying strategy accordingly. The overall strategy for choosing site placement includes factors such as the site's audience, targeting style pursued such as location targeting and/or contextual-based targeting, ad space opportunities and volume of visitors.
Online Advertisement Design and Creation
You have a brand, and your online media ads should reflect that brand. Our award-winning team of designers will create ads that are not only consistent for branding purposes, but that will stand out and garner attention with strong calls-to-action. We will also ensure each online ad corresponds with these specific online media placements.
Building the Internet Media Buying Flight Schedule
So, we have a solid strategy in place and now we're ready to implement, but there's still one more piece to the puzzle: the schedule moving forward. Once we determine the specific ad placements, we will determine when they should appear. This way, we have a digital media buying schedule you approve of.
Digital Media Buying Remarketing Strategy
Who better to advertise to than those customers who have been on your site already and are clearly interested in your products and/or services? And why stop there? How about those who have abandoned a shopping cart full of products on your site? Or those who went to your contact page but never filled out and submitted the form? These users demonstrated genuine interest, and reaching them with your digital media buying campaign can do wonders for your bottom line.
Ongoing Support and Maintenance of Your Digital Media Buying Campaign
The biggest benefit of online advertising is the ability to change your campaigns on the fly. You can't do that in print publications or magazines. This advantage is why continuous support, monitoring, and maintenance of your online media campaigns is required.
WebpageFX will manually review the ad campaign and apply any necessary optimization including adding or discontinuing placements or media buys, swapping out the design of your ads, and adjusting the contextual targeting strategy according to statistical data.
WebpageFX will continually monitor the success of your campaign and make changes which are constructive and supportive to your Internet media buying campaign goals. Can we increase reach at a lower cost? What new online media placements are available? All of these questions and more are addressed as we continue to better the campaign through testing and adjustments. Our industry and passion is Internet media; we're all about adapting to the individual needs of our clients.
Start establishing your strong online presence today with an advertising package from a leading digital media buying agency. Call 717.609.1553 or contact an expert to find out how we can help your business thrive.