Defining the Target Market for Your Online Media Buying Campaign
In order to best meet your business goals, WebpageFX will work with you in defining your target customer's interests and lifestyle to ensure we are reaching your target demographic with our online media buying services. Those available demographics include age range, gender, education level, and more — and they all play a huge part in a media buying strategy.
Still, while it's important to reach the target gender and age range of your target market, online media buying requires you to dig deeper. What are your demographic's interests? What do they like to read about? What are their passions? What do they do in their free time? All of these questions, and more, will allow us to better understand the appropriate placements for your digital media buying campaign.
Your Customers Are Unique
Just as your business is unique, your customers are, too. Customers who define your market both geographically and behaviorally help your business prosper and grow while guiding your media buying online. And who better to target with an Internet media buying campaign than the customers you know will be interested in your products and services?
Our digital media buying services support your overall Internet marketing efforts by reaching those customers who are not only interested in your products and services, but also those who are likely to be loyal to your business for years to come. Having loyal customers is your end goal, right? And it's a goal that any online media buying agency can help you achieve.
Fine-Tuned Targeting Based on Knowledge
You know better than anyone the target demographics of your customers. WebpageFX will ensure you reach this specific customer base with your online media buying campaign. With our large directory of available online ad space, we can ensure your online advertisements will appear on sites your target customers visit often.
When targeting based on behavior, WebpageFX goes beyond basic psychographics to answer common questions. Where have your customers been? What are their main interests? This goes well beyond understanding what they value, or their attitude toward certain products and services.
This customer targeting incorporates very specific interests and lifestyles, including sites they frequently visit, sites your customers recommend to their friends, search engine queries, hobbies, and even their favorite things, all by employing keyword-targeting (sometimes called "contextual targeting").
Time and Location Based Media Targeting Services
Another factor to consider in online media buying is your target customer's geographical location. Whether your business is local, national, or global, WebpageFX can ensure your ads are placed in specific areas suited to your customer's geographic location. Whether that is based on their IP address or the sites specific to your location is up to you, and our expert team hast he online media buying training to know what would best fit into your strategy. Google, Bing, Facebook, and other ad websites offer the ability to geo-target with your digital media ads, and as one of the top online media buying agencies in the industry, we know how to make those ads work for you.
We can even incorporate the time of day you would like your ads to run, whether you want to target certain days of the week or even certain hours of the day. If we find your target customer wouldn't be online at specific times, we can ensure your ads won't run during those days or hours. It's that kind of precision that makes an online media buyer so essential to your company.
Network Research and Online Media Pricing Analysis
It's important to find the most appropriate sites to use for ad placement during an Internet media buying campaign. With the extensive variety of options WebpageFX can target, we can ensure we are placing your ads on sites that your customers use. That way, you get the most value possible out of digital media buying instead of wasting your valuable budget on risky hunches or gut feelings.
We will also research the online media buying pricing of each placement opportunity and which placements will bring you sales. WebpageFX is constantly monitoring and testing to allocate more of your online media buying budget to those sites that convert better for your business, bringing you revenue for all of your media buying costs.
Some of Our Successes:
Want to speak with an expert? Call us at 888-601-5359
Meeting Your Internet Media Buying Objectives
Once we define media buying needs for your business and gain a solid understanding of your goals for an Internet media buying campaign, we will develop an online media buying strategy accordingly. The overall strategy for choosing site placement includes a site's audience, how you want to target your demographic, ad space opportunities, and the number of site visitors. Finding the ideal balance of these elements will make sure your online media buys don't go to waste.
Online Advertisement Design and Creation
You have a brand, and your online media ads should reflect that brand. Our award-winning team of designers will create ads that are not only consistent for branding purposes, but that will stand out and garner attention with strong calls-to-action. We will also ensure each online ad corresponds with these specific online media placements.
Building the Internet Media Buying Flight Schedule
So, we have a solid strategy in place and now we're ready to implement, but there's still one more piece to the puzzle: the schedule moving forward. Once we determine the specific ad placements, we will determine when they should appear. This way, we have a digital media buying schedule you approve of.
Digital Media Buying Remarketing Strategy
Who better to advertise to than those customers who have been on your site already and are clearly interested in your products and/or services? And why stop there? How about those who have abandoned a shopping cart full of products on your site? Or those who went to your contact page but never filled out and submitted the form? These users demonstrated genuine interest, and reaching them with your digital media buying campaign can do wonders for your bottom line.
Ongoing Support and Maintenance of Your Digital Media Buying Campaign
The biggest benefit of online advertising is the ability to change your campaigns on the fly. You can't do that in print publications or magazines. This advantage is why continuous support, monitoring, and maintenance of your online media campaigns is required.
WebpageFX will manually review the ad campaign and apply any necessary optimization including adding or discontinuing placements or media buys, swapping out the design of your ads, and adjusting the contextual targeting strategy according to statistical data.
WebpageFX will continually monitor the success of your campaign and make changes which are constructive and supportive to your Internet media buying campaign goals. Can we increase reach at a lower cost? What new online media placements are available? All of these questions and more are addressed as we continue to better the campaign through testing and adjustments. Our industry and passion is Internet media; we're all about adapting to the individual needs of our clients.
Start establishing your strong online presence today with an advertising package from a leading digital media buying agency. Call 717.609.1553 or contact an expert to find out how we can help your business thrive.