Internet Marketing

Ecommerce SEO Plans

When you have an online store, you know that it's extremely important to drive people to your website. However, you might find yourself struggling to rank in searches, or to get the desired amount of traffic. Ecommerce SEO from WebpageFX can help you by:

  • Driving relevant, highly targeted traffic to your online store from search engines
  • Identifying the words and phrases that shoppers are using to find your store, and optimizing your website for them
  • Analyzing your store's funnel to find gaps in the sales and shopping cart process, and resolving them to boost conversions

Speak with a Consultant View Pricing Packages
Ceramcor Online Store
Real Results:
Revenue Increased by 41%
Traffic Increased 102% in 90 days

In this digital era, word of mouth or Internet advertising isn’t enough. You need to do more to be successful online. That's where SEO and ecommerce marketing come into play. Ecommerce search engine marketing makes it easy for potential customers to find you at any time.

Ecommerce SEO services, like those offered by WebpageFX, are the best way to boost your store’s ranking in search results, bring more traffic to your site, and boost your conversion rate. As a leading ecommerce SEO company, we know what goes into making the best stores visible and easily accessible in search engines. By optimizing your ecommerce store, you’ll be seen by as many people as possible.

When you do general advertising, you’re attempting to get as many people to your site as possible. However, simply advertising your site and hoping that people buy from you isn’t enough. Many of the sales that take place online happen because someone is looking for a very specific service or product. By optimizing your ecommerce website, you’re more likely to show up in these search results—and bring in more targeted traffic.

Refer to our ecommerce SEO pricing plans below to find out how we can help you attract more people to your online store from searches.

Ecommerce SEO Pricing Plans

Features Silver Gold Platinum Enterprise
Number of keyphrases optimized
(Keyphrases with less than 1M results)

Results - 1 Million

"Diapers" is one keyphrase, and "Diapers for babies" is another keyphrase. Wondering if your term has less than 1M search results? Go to Google, type in your term, then see how many results it returns. If less than 1M are returned, you're covered.

Up to 150 Up to 300 Up to 600 Custom
Web server analysis & reporting

Common errors include having Javascript files embedded incorrectly and poor navigational structure. We will take a look at how your server is set-up and make changes as necessary.

Keyphrase research

Great keyphrase research is the solid foundation of any SEO campaign. We will analyze keywords to determine what phrases will convert, which phrases will drive traffic, and which will do both.

Predictive keyword analysis

In addition to our own keyword research using tools such as the Google Adwords Keyword Planner, we will analyze your keywords using our proprietary predictive keyword analysis tool to estimate the amount of traffic/leads/sales that can be gained by improving each keywords position.

Meta tags

Meta tags tell the search engines what your site is about. It also shows up to viewers when they do a search in Google. You want this written well from both a search engine and a user perspective. It is important these tags incorporate keywords but also compel users to click.

Optimization of robots.txt & GoogleBot crawls

The robots.txt file allows the search engine "robots" to know those folders that should not be included in their index (i.e. pages that are not for users to see).

Creation & registrations of sitemap.xml

Shows the search engines every page on your site, the importance of these pages, and how often they're updated.

Quarterly content asset links or long form/skyscraper content assets
2 links or content assets 4 links or content assets 10 links or content assets Custom
Google+ business profile setup/optimization

The Google+ social network influences Google's search results. WebpageFX will set up and/or enhance your Google+ business profile.

Mobile site optimization (if applicable)

If you have a separate mobile site, we will optimize it for the search engines as well.

Information architecture audit

We will make sure your navigational structure is SEO friendly and that your internal linking maximizes your SEO capabilities.

Google Analytics setup with conversion tracking

If you don't have Google Analytics installed already, we'll do this for you. We'll also set up new goals (filling out a form, calling a phone number, etc) based on what your individual goals are.

Google Analytics traffic analysis

We'll perform a full analysis of where your traffic is coming from, where they went on your site and from which pages they left.

Creation of Google Analytics custom dashboards

Google Analytics dashboards are built using personalized web analytics data and generate an actionable metrics based report. These custom data-driven reports are created to provide additional insights into your website and how to best grow your online business.

5 dashboards 10 dashboards 10 dashboards Custom
Not provided filter / Not provided analysis reporting

Google switched from unsecured to secured search and in doing so all keyword data from Google searches was lost. To combat this loss of data, WebpageFX will create custom filters to your Google Analytics profile so that page level and meta tag data is reclaimed to improve marketing decisions.

Setup of website sitemap

A sitemap is visible to readers and is helpful with navigation. Google recommends each page on your site be within two clicks of the home page. A sitemap makes this possible. This is because of the sitemap.xml file, which is created for search engines to read.

Google Webmaster Tools and Bing Webmaster Tools setup Custom
Google/Bing Webmaster Tools analysis (initial and ongoing) Custom
Alternate text added to images

Google can't read images, only text. We'll add text to the image properties so Google gets a clear snapshot of what your site is about.

Product image optimization Custom
Link redirect audit
Breadcrumb analysis/implementation Custom
Broken link correction (initial) Custom
Broken link correction (monthly) Custom
On-page crawl error correction (initial) Custom
On-page crawl error correction (monthly) Custom
Custom 404 error page setup

A custom 404 error page will tell search engines and users where to go if they type in the wrong page.

Product Markup - Schema HTML tags (initial)

Schema refers to an HTML tag that marks up the content on your pages in a markup language recognized by major search providers, making it easier for search engines to understand the relevancy of your site to a specific search query.

Product Markup - Schema HTML tags (ongoing) Custom
Rel="publisher" implementation

hCard formats help local search engines find your address, phone numbers and other general business information and allows your business to display prominently in map listings.

Initial copywriting articles or blog posts (up to 550 words)

WebpageFX's skilled SEO copywriters craft your content to professionally market your business while incorporating keywords at the correct keyword density for the most successful search engine ranking results.

Up to 5 pages Up to 25 pages Up to 50 pages Custom
Ongoing quarterly copywriting Up to 3 pages Up to 12 pages Up to 25 pages Custom
Initial copywriting for product descriptions (up to 150 words) Up to 15 products Up to 30 products Up to 60 products Custom
Ongoing quarterly copywriting for product descriptions Up to 5 products Up to 12 products Up to 25 products Custom
Quarterly web page freshness updates

Google's algorithm rewards fresh and newly published content. As part of our copywriting services, WebpageFX will update and add your quarterly copy to your website to take advantage of this.

Initial link analysis and disavow

Google is now penalizing websites for low quality links (even if these links were built many years ago). This makes it important to keep a clean backlink profile and disavow any old links which Google might consider to be unnatural.

Dedicated account representative Custom
Online project management schedule

Our online project management system clearly outlines all deliverables and due dates so the project is kept on track at all times.

Ongoing monthly keyword reporting

Every month is a new strategy. We'll show you where your keywords are ranking and our plan to move them up in the SERPs.

Ongoing monthly traffic reporting Custom
Ongoing monthly transaction/revenue reporting Custom
Google data highlights

Google allows webmasters to highlight structured data on their websites, which allows Google to more easily index and display this structured data in rich snippets in the search results.

Canonicalization analysis

A domain should be directed to even if,, or is typed in. A canonical domain issue causes duplicate content, which can present a big issue to Google and your site's SEO.

Competitor intelligence report

We'll research those in your industry to gain link sources, produce unique content, and strategize on how to gain the maximum visibility in your industry.

Quarterly competitor intelligence report Custom
Internal linking restructuring

Outside links are helpful, but your internal linking structure is also important for SEO. We'll incorporate an internal linking structure ensuring all pages create an internal "web" to help increase your SEO.

Linkable content promotion

Having great content that people will naturally link to is one thing. Actually getting the word out about that content is another. We'll promote your content so the links start coming in naturally.

Proper URL structure analysis Custom
URL Parameter normalization/exclusions Custom
Header Tags Optimized (ex. H1s)

An H1 tag is like the title of a book, and should be written to include appropriate keywords. Header tags should be in order and not deviate from an order that sequentially makes sense.

Duplicate content analysis & correction

Content on a site should always be unique. We'll analyze any duplicate content and correct any issues found.

Social media monitoring software

What are people saying about your brand? Log in and see at any time what visitors are saying in the social media world.

Keyword rank checker access (updates weekly)

Log in and see where your keywords are ranking at any time.

Shopping cart funnel analysis and recommendations   Custom
Website usability analysis

Is your site set up for optimal conversions? Once people arrive at your site, is it easy to navigate? We'll give you an analysis of your site's usability.

Rich snippets optimization   Custom
Universal SEO (Video, Maps, Images, News)

Shopping results, video results, image results and news are working their way into Google's search results. We'll optimize your videos, maps, images and news to show up organically.

Outreach to online influencers

Not all links are created equal. Some of the most powerful links are created from outreaching to authority websites and online influencers, and we'll produce compelling content and contact influencers to share the content to drive traffic and valuable links to your site.

Link reclamation
Creation of text navigation (if possible)

Search engines have a tough time reading Flash files, so we'll recreate your navigation to be text-based if possible.

Website design analysis

Is your purple background with yellow text distracting to visitors? We'll give you ideas on how to increase conversions through great design.

Video and image XML sitemaps
Integration of blog w/ RSS

A blog will help support keywords and will build valuable links. The fresh content will help with your SEO efforts, and the RSS feed will allow subscribers to read it whenever you make a post.

Link baiting and content development
Customer review (user generated content) strategy     Custom
MarketingCloudFX Custom
Website conversion analysis implementation

Our talented web development team will implement conversion strategies to help maximize the visitors that are currently coming to your site.

Custom Custom Custom Custom
Keyphrases guaranteed on 1st page results of Google (OR INITIAL PAYMENT BACK - 1 year commitment)

If we don't perform, we'll refund your initial optimization.

20 35 50 Custom

CrawlerFX, a search engine developed by WebpageFX, is specifically engineered for search engine optimization. It allows the WebpageFX SEO team to crawl, index and generate prioritized SEO punch lists.

These punch lists include hundreds to hundreds of thousands of steps that can be taken to improve a site’s ranking in major search engines, such as Google and Bing. CrawlerFX replaces the traditional first phase of search engine marketing, the initial site analysis. What in the past took up to 300 hours to complete, WebpageFX can now do in a fraction of that time.

This unmatched efficiency enables WebpageFX to provide top-notch SEO packages at competitive price levels. In addition, WebpageFX can now complete site optimization more quickly, providing clients with optimal site rankings in less time than traditional SEO companies. CrawlerFX is a direct result of WebpageFX's customer-focused, results-driven approach.

CrawlerFX CrawlerFX CrawlerFX Custom
Initial campaign investment:
(Two month duration)

Initially we're building links, adding copy, doing our keyword research, etc. This is a 2-month campaign. Once completed, you'll move into the progressive monthly optimization.

$5,500-$6,500 $7,500-$8,500 $8,500-$10,000 Get Quote
Progressive monthly optimization:
(1 year commitment - Subsequent 10 months)

After the initial campaign, you will probably see some keywords ranking on page 3, some on page 2 and maybe a few on page 1. The monthly optimization will formulate a strategy every month to move these terms from page 3 to page 2, from page 2 to page 1, and from the bottom of page 1 to the top. The monthly optimization lasts for a minimum of 10 months.

$1,000 $2,000 $4,000 Get Quote

How Does WebpageFX Determine Its Ecommerce SEO Pricing?

The cost of ecommerce SEO plans from WebpageFX are based on our experience with more than 500 clients, many of whom sell online. Based on our award-winning search engine optimization plans, our ecommerce SEO packages include extra services and necessary tasks that will help optimize your online store for the highest ranking possible in searches.

Our ecommerce SEO packages are designed to be comprehensive, providing you with everything you need to determine relevant keywords, implement them on your website, analyze and resolve issues with the checkout process, create quality content, and rank as highly as possible in searches for your products or store. Each pricing tier contains different options based on the size and needs of your ecommerce store. We are also able to customize your package with different ecommerce SEO services, or create a completely custom package for very large online stores that wish to target more keywords than our largest plan allows.

Why Do Ecommerce Websites Need SEO?

Search engine optimization has several purposes for most websites, but it's arguably more important for ecommerce than for any other industry. This is because ecommerce customers typically are ready to buy, when they're making a search, as opposed to simply doing research or browsing for fun. Your potential customers are ready to hand over their hard-earned cash—but without SEO, they may never even know your store exists. SEO for ecommerce makes sure your store is visible so you can maximize your profits.

SEO is the online equivalent of placing a huge sign in front of a brick-and-mortar storefront that says "we carry dog toys!" or "we sell cat supplies!" Without optimizing your website for these key phrases, your chance at showing up in searches for keywords with high buying intent is slim to none. And because you probably sell a lot of products, you have a lot of products to optimize your site for—and a lot of keyword variations to target.

Additionally, without SEO, your competitors are highly likely to beat you out in search. Even if you create an amazing website with a beautiful design that naturally attracts hundreds of links, a competitor with solid SEO and a good idea of which keywords to target will outrank you almost every time, in every search. It's not enough to have part of the package. With competition as high as it is online, you need the complete package. And with an ecommerce SEO plan from WebpageFX, that's exactly what you'll get.

Keep reading to learn more about our ecommerce SEO process, and how we approach the task of optimizing an online store for our customers.

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What Process Does WebpageFX Use for Ecommerce Search Engine Optimization?

E-commerce SEO is a multi-faceted process. When you start selling online, you want to be sure that you are directing the right type of customers to your site. You can accomplish this by making sure that you have the right kind of content that contains the right keywords.

Search engines rely on matching the words that people are searching for to the words that are found on your website, meaning SEO for an ecommerce website includes informative, descriptive text. If you have the words on your site that shoppers will be typing into a search engine, you stand a better chance at being found. However, it can be difficult to figure out which words to add to your site, and secondly, how to make sure that you have room for all of the different phrases you need. To start the ecommerce search engine optimization process, you should first know what keywords or phrases you want to target.

Here's how we start our ecommerce SEO process for our customers, and what you can expect when you work with us.

Keyword Identification

Before making any changes to your website, we first do research to identify the words and phrases you need to include in your content. These are often called keywords or keyphrases. By researching online using free tools, asking your customers how they describe your products, or working with you to find the keywords you already know are successful, we'll find out how you should be describing your store or products to rank highly in searches.

Keywords most often pertain to your products or their central theme. For example, if your ecommerce store sells dog supplies, you would expect to show up in a search for “dog supplies.” So when you develop content for your website, this phrase should be included. This is a critical ecommerce SEO service to establishing an effective strategy for your business.

Keyword Implementation

The next step in our process is to implement the keywords we've found to be most relevant to your website. These keywords will likely be implemented in a number of places, including in your store's homepage, page titles, meta descriptions, product descriptions, and so on. This step is essential to e commerce SEO, ensuring you show up in search results when potential customers need your services.

You can do your own copywriting to implement these recommended keywords, or WebpageFX can help you with some of it. Some copywriting is included as part of our ecommerce SEO pricing, which you can see above.

Optimizing Your Product Pages

Every page on your website should be optimized for search engines. When it comes to ecommerce stores, it’s hard to find anything more important to optimize than product pages. Product pages are extremely important because they are most likely to rank for very specific search phrases, also known as “long-tail keywords.” If someone searches for “green rubber dog bone,” you’re probably not going to have this long-tail keyword on your homepage... but it will appear on the product page for this item.

To ensure that your product pages are best optimized for high rankings, we'll make sure that each page has a title, as well as a paragraph or two of keyword-rich copy that describes the item. It may also be a good idea to include the model number (if there is one) so you show up in searches for that, too.

Your product pages should also include images of the items you are selling. Although images themselves have little impact on SEO, including alt text that describes each image is another way that you can get keywords on a page.

We'll review each page of your website in-depth to ensure that you're targeting long-tail keywords, that your images are optimized with alt text, and that you're not missing crucial SEO elements like title tags.

Some of Our Successes:

Details Increased Website Traffic by
+ 95%
Details Increased Conversion Rate by
+ 37%
Details Decreased Bounce Rate by
- 29%
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Creating Smarter Website Navigation

Ecommerce SEO includes making your site user-friendly. Your website should be easy for users to navigate, even if you carry a wide variety of products. We'll make sure that everything is sorted into sections or categories, and that there is a link to each top level page from somewhere in your menu.

Your navigation needs to be easy to use and understand. If it’s not, you may find that users are getting confused and leaving your site almost as soon as they arrive. Why stay if they can’t find what they want? This quick departure, also called a “bounce,” can lead to a higher bounce rate. High bounce rates tell search engines that your website is not as relevant as you claim for specific terms or keywords, and can lead to your ranking dropping. So avoid confusing your visitors at all costs!

One of the best ways we've found to improve SEO for ecommerce is to use breadcrumb navigation. Breadcrumbs are small links that appear at the top of menu, category, or product pages. Like the story of Hansel and Gretel, a trail of breadcrumbs on a website leads you back where you were previously. We'll use this method to add links and keywords to your pages and give your users a chance find their way when they are lost.

Writing Great Content for Shoppers

Since it’s difficult to compete online, one of the best ways you can both add SEO value and draw in shoppers is to add some original content to your ecommerce store. Content can come in the form of a blog, articles, press releases, and even whitepapers or ebooks. A content marketing strategy serves two purposes: one, to give search engines even more content to crawl for keywords and phrases, and two, to tell your potential customers that you are knowledgeable and trustworthy. Establishing yourself in these ways is a bonus to both your ecommerce search engine optimization and customer assurance.

Most ecommerce websites choose to set up a blog for this purpose. Blogs come in many shapes and sizes, and can have one post a month or multiple posts a day. For your online store, you may find it easiest to focus on one or two posts a week. You can write about anything your customers might find relevant, like trends in your industry or new products. If you sell pet supplies, you could even post photos of cute animals or run a “cutest pet” contest.

Additional content may take the form of press releases about important company events, articles about industry topics you are knowledgeable about, or even long-form content like an ebook. As long as this content contains a few keywords (or even links to your site), it will be seen as relevant and may help your rankings.

As you can see above, WebpageFX includes quarterly content as part of your ecommerce SEO plan. What form this content takes is up to you, and we'll work together to decide what kind of content is best for your website, then create it for you and implement it on your site. SEO for ecommerce sites includes all of these factors and more to make your website rank as highly as possible.

Ready to Make Your Store More Visible Online?

Your online store shouldn't be stuck on page 2 (or worse). With help from one of the nation's leading SEO agencies, you can experience the power of being on page 1, and having an ecommerce website that ranks well, attracts as many customers as possible, and converts more clicks into purchases. With WebpageFX, SEO and ecommerce marketing go hand in hand.

Contact WebpageFX today to find out how a custom ecommerce SEO plan can make your store more visible and turn more of your visitors into real, paying customers. We'll work with you to create a plan completely customized to your unique needs. Just pick up the phone or use our convenient contact form to get in touch with one of our ecommerce experts to let us know!

Ready to work with a leading provider of ecommerce SEO services? Call 888.449.3239 or contact us online to find out how WebpageFX can help you grow your online store with search engine optimization.

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