When you have an online store, you know that it's extremely important to drive people to your website. However, you might find yourself struggling to rank in searches, or to get the desired amount of traffic. Ecommerce SEO from WebpageFX can help you by:
|Revenue||Increased by 41%|
|Traffic||Increased 102% in 90 days|
In this digital era, word of mouth or Internet advertising isn’t enough. You need to do more to be successful online. That's where SEO and ecommerce marketing come into play.
Ecommerce SEO services, like those offered by WebpageFX, are the best way to boost your store’s ranking in search results, bring more traffic to your site, and boost your conversion rate. By optimizing your ecommerce store, you’ll be seen as many people as possible.
When you do general advertising, you’re attempting to get as many people to your site as possible. However, simply advertising your site and hoping that people buy from you isn’t enough. Many of the sales that take place online happen because someone is looking for a very specific service or product. By optimizing your ecommerce website, you’re more likely to show up in these search results—and bring in more targeted traffic.
Refer to our ecommerce SEO pricing plans below to find out how we can help you attract more people to your online store from searches.
Number of keyphrases optimized
(Keyphrases with less than 1M results)
|Up to 150||Up to 300||Up to 600||Custom|
|Web server analysis & reporting ||✓||✓||✓||Custom|
|Keyphrase research ||✓||✓||✓||Custom|
|Predictive keyword analysis ||✓||✓||✓||Custom|
|Meta tags ||✓||✓||✓||Custom|
|Optimization of robots.txt & GoogleBot crawls ||✓||✓||✓||Custom|
|Creation & registrations of sitemap.xml ||✓||✓||✓||Custom|
|Quarterly content asset links or long form/skyscraper content assets ||2 links or content assets||4 links or content assets||10 links or content assets||Custom|
|Google+ business profile setup/optimization ||✓||✓||✓||Custom|
|Quarterly Google+ stream updates ||2||3||5||Custom|
|Mobile site optimization (if applicable) ||✓||✓||✓||Custom|
|Information architecture audit ||✓||✓||✓||Custom|
|Google Analytics setup with conversion tracking ||✓||✓||✓||Custom|
|Google Analytics traffic analysis ||✓||✓||✓||Custom|
|Creation of Google Analytics custom dashboards ||5 dashboards||10 dashboards||10 dashboards||Custom|
|Not provided filter / Not provided analysis reporting ||✓||✓||✓||Custom|
|Setup of website sitemap ||✓||✓||✓||Custom|
|Google Webmaster Tools and Bing Webmaster Tools setup||✓||✓||✓||Custom|
|Google/Bing Webmaster Tools analysis (initial and ongoing)||✓||✓||✓||Custom|
|Alternate text added to images ||✓||✓||✓||Custom|
|Product image optimization||✓||✓||✓||Custom|
|Link redirect audit ||✓||✓||✓||Custom|
|Broken link correction (initial)||✓||✓||✓||Custom|
|Broken link correction (monthly)||✓||✓||✓||Custom|
|On-page crawl error correction (initial)||✓||✓||✓||Custom|
|On-page crawl error correction (monthly)||✓||✓||✓||Custom|
|Custom 404 error page setup ||✓||✓||✓||Custom|
|Product Markup - Schema HTML tags (initial) ||✓||✓||✓||Custom|
|Product Markup - Schema HTML tags (ongoing)||✓||✓||✓||Custom|
|Rel="publisher" implementation ||✓||✓||✓||Custom|
|Initial copywriting articles or blog posts (up to 550 words) ||Up to 5 pages||Up to 25 pages||Up to 50 pages||Custom|
|Ongoing quarterly copywriting||Up to 3 pages||Up to 12 pages||Up to 25 pages||Custom|
|Initial copywriting for product descriptions (up to 150 words)||Up to 15 products||Up to 30 products||Up to 60 products||Custom|
|Ongoing quarterly copywriting for product descriptions||Up to 5 products||Up to 12 products||Up to 25 products||Custom|
|Quarterly web page freshness updates ||✓||✓||✓||Custom|
|Initial link analysis and disavow ||✓||✓||✓||Custom|
|Dedicated account representative||✓||✓||✓||Custom|
|Online project management schedule ||✓||✓||✓||Custom|
|Ongoing monthly keyword reporting ||✓||✓||✓||Custom|
|Ongoing monthly traffic reporting||✓||✓||✓||Custom|
|Ongoing monthly transaction/revenue reporting||✓||✓||✓||Custom|
|Google data highlights ||✓||✓||✓||Custom|
|Canonicalization analysis ||✓||✓||✓||Custom|
|Competitor intelligence report ||✓||✓||✓||Custom|
|Quarterly competitor intelligence report||✓||✓||✓||Custom|
|Internal linking restructuring ||✓||✓||✓||Custom|
|Linkable content promotion ||✓||✓||✓||Custom|
|Proper URL structure analysis||✓||✓||✓||Custom|
|URL Parameter normalization/exclusions||✓||✓||✓||Custom|
|Header Tags Optimized (ex. H1s) ||✓||✓||✓||Custom|
|Duplicate content analysis & correction ||✓||✓||✓||Custom|
|Social media monitoring software ||✓||✓||✓||Custom|
|Keyword rank checker access (updates weekly) ||✓||✓||✓||Custom|
|Shopping cart funnel analysis and recommendations||✓||✓||Custom|
|Website usability analysis ||✓||✓||Custom|
|Rich snippets optimization||✓||✓||Custom|
|Universal SEO (Video, Maps, Images, News) ||✓||✓||Custom|
|Outreach to online influencers ||✓||✓||Custom|
|Link reclamation ||✓||✓||Custom|
|Creation of text navigation (if possible) ||✓||✓||Custom|
|Website design analysis ||✓||✓||Custom|
|Video and image XML sitemaps ||✓||✓||Custom|
|Integration of blog w/ RSS ||✓||Custom|
|Link baiting and content development ||✓||Custom|
|Customer review (user generated content) strategy||✓||Custom|
|Website conversion analysis implementation ||Custom||Custom||Custom||Custom|
|Keyphrases guaranteed on 1st page results of Google (OR INITIAL PAYMENT BACK - 1 year commitment) ||20||35||50||Custom|
|Initial campaign investment:
(Two month duration)
|Progressive monthly optimization:
(1 year commitment - Subsequent 10 months)
|Need more information? Call Us: 717-609-1553||Start Today||Start Today||Start Today||Start Today|
The cost of ecommerce SEO plans from WebpageFX are based on our experience with more than 500 clients, many of which who sell online. Based on our award-winning search engine optimization plans, our ecommerce SEO packages include extra services and necessary tasks that will help optimize your online store for the highest ranking possible in searches.
Our ecommerce SEO packages are designed to be comprehensive, providing you with everything you need to determine relevant keywords, implement them on your website, analyze and resolve issues with the checkout process, create quality content, and rank as highly as possible in searches for your products or store. Each pricing tier contains different options based on the size and needs of your ecommerce store. We are also able to customize your package, or create a completely custom package for very large online stores that wish to target more keywords than our largest plan allows.
Search engine optimization has several purposes for most websites, but it's arguably more important for ecommerce than for any other industry. This is because ecommerce customers typically are ready to buy, when they're making a search, as opposed to simply doing research or browsing for fun. Your potential customers are ready to hand over their hard-earned cash—but without SEO, they may never even know your store exists.
SEO is the online equivalent of placing a huge sign in front of a brick-and-mortar storefront that says "we carry dog toys!" or "we sell cat supplies!" Without optimizing your website for these key phrases, your chance at showing up in searches for keywords with high buying intent is slim to none. And because you probably sell a lot of products, you have a lot of products to optimize your site for—and a lot of keyword variations to target.
Additionally, without SEO, your competitors are highly likely to beat you out in search. Even if you create an amazing website with a beautiful design that naturally attracts hundreds of links, a competitor with solid SEO and a good idea of which keywords to target will outrank you almost every time, in every search. It's not enough to have part of the package. With competition as high as it is online, you need the complete package. And with an ecommerce SEO plan from WebpageFX, that's exactly what you'll get.
Keep reading to learn more about our ecommerce SEO process, and how we approach the task of optimizing an online store for our customers.
When you start selling online, you want to be sure that you are directing the right type of customers to your site. You can accomplish this by making sure that you have the right kind of content that contains the right keywords.
Search engines rely on matching the words that people are searching for to the words that are found on your website. So if you have the words on your site that shoppers will be typing into a search engine, you stand a better chance at being found. However, it can be difficult to figure out which words to add to your site, and secondly, to make sure that you have room for all of the different phrases you need. To start the ecommerce search engine optimization (or SEO) process, you should first know what keywords or phrases you want to target.
Here's how we start our ecommerce SEO process for our customers, and what you can expect when you work with us.
Before making any changes to your website, we first do research to identify the words and phrases you need to include in your content. These are often called keywords or keyphrases. By researching online using free tools, asking your customers how they describe your products, or working with you to find the keywords you already know are successful, we'll find out how you should be describing your store or products to rank highly in searches.
Keywords most often pertain to your products or their central theme. For example, if your ecommerce store sells dog supplies, you would expect to show up in a search for “dog supplies.” So when you develop content for your website, this phrase should be included.
The next step in our process is to implement the keywords we've found to be most relevant to your website. These keywords will likely be implemented in a number of places, including your store's homepage, in page titles, in meta descriptions, within product descriptions, and so on.
You can do your own copywriting to implement these recommended keywords, or WebpageFX can help you with some of it. Some copywriting is included as part of our ecommerce SEO pricing, which you can see above.
Every page on your website should be optimized for search engines. When it comes to ecommerce stores, it’s hard to find anything more important to optimize than product pages. Product pages are extremely important because they are most likely to rank for very specific search phrases, also known as “long-tail keywords.” If someone searches for “green rubber dog bone,” you’re probably not going to have this long-tail keyword on your homepage... but it will appear on the product page for this item.
To ensure that your product pages are best optimized for high rankings, we'll make sure that each page has a title, as well as a paragraph or two of keyword-rich copy that describes the item. It may also be a good idea to include the model number (if there is one) so you show up in searches for that, too.
Your product pages should also include images of the items you are selling. Although images themselves have little impact on SEO, including alt text that describes each image is another way that you can get keywords on a page.
We'll review each page of your website in-depth to ensure that you're targeting long-tail keywords, that your images are optimized with alt text, and that you're not missing crucial SEO elements like title tags.
Your website should be easy for users to navigate, even if you carry a wide variety of products. We'll make sure that everything is sorted into sections or categories, and that there is a link to each top level page from somewhere in your menu.
Your navigation needs to be easy to use and understand. If it’s not, you may find that users are getting confused and leaving your site almost as soon as they arrive. Why stay if they can’t find what they want? This quick departure, also called a “bounce,” can lead to a higher bounce rate. High bounce rates tell search engines that your website is not as relevant as you claim for specific terms or keywords, and can lead to your ranking dropping. So avoid confusing your visitors at all costs!
One of the best ways we've found to improve SEO for ecommerce is to use breadcrumb navigation. Breadcrumbs are small links that appear at the top of menu, category, or product pages. Like the story of Hansel and Gretel, a trail of breadcrumbs on a website leads you back where you were previously. We'll use this method to add links and keywords to your pages... and give your users a chance find their way when they are lost.
Since it’s difficult to compete online, one of the best ways you can both add SEO value and draw in shoppers is to add some original content to your ecommerce store. Content can come in the form of a blog, articles, press releases, and even whitepapers or ebooks. A content marketing strategy serves two purposes: one, to give search engines even more content to crawl for keywords and phrases, and two, to tell your potential customers that you are knowledgeable and trustworthy.
Most ecommerce websites choose to set up a blog for this purpose. Blogs come in many shapes and sizes, and can have one post a month or multiple posts a day. For your online store, you may find it easiest to focus on one or two posts a week. You can write about anything your customers might find relevant, like trends in your industry or new products. If you sell pet supplies, you could even post photos of cute animals or run a “cutest pet” contest.
Additional content may take the form of press releases about important company events, articles about industry topics you are knowledgeable about, or even long-form content like an ebook. As long as this content contains a few keywords (or even links to your site), it will be seen as relevant and may help your rankings.
As you can see above, WebpageFX includes quarterly content as part of your ecommerce SEO plan. What form this content takes is up to you, and we'll work together to decide what kind of content is best for your website, then create it for you and implement it on your site.
Your online store shouldn't be stuck on page 2 (or worse). With help from one of the nation's leading SEO agencies, you can experience the power of being on page 1, and having an ecommerce website that ranks well, attracts as many customers as possible, and converts more clicks into purchases.
Contact WebpageFX today to find out how a custom ecommerce SEO plan can make your store more visible and turn more of your visitors into real, paying customers. We'll work with you to create a plan completely customized to your unique needs. Just pick up the phone or use our convenient contact form to get in touch with one of our ecommerce experts to let us know
Ready to work with a leading provider of ecommerce SEO services? Call 888.449.3239 or contact us online to find out how WebpageFX can help you grow your online store with search engine optimization.