Augmented Reality: Where Internet Marketing Is Headed

Leona and I held a Small Business Boot Camp on Internet Marketing on Wednesday here at Murata.

We covered a ton of topics about what we do. But the one thing that made the most impact on our audience (as far as I could tell), was my mention of Layarand the augmented reality technology that’s right around the corner.

This app for Android mobile phones uses the phone’s GPS, the onboard camera, and Layar’s database of geolocated data to overlay info about your surroundings directly on your camera.

Deciding between two neighboring restaurants? Point your phone at each one and read the reviews superimposed on the front of the buildings.

Here’s a video:


So what does this mean for you businesspeople out there?