At WebpageFX we’re firm believers that the web is the best way to advertise your business.
To prove this we compiled advertising cost data for a bunch of different mediums and compared their costs with the costs of web advertising.
We have numbers for both national and local sources. The national advertising cost data is below.
And we were right: the web is the most accountable, cheapest, and easiest way to bring in new business.
Click to jump to the data:
- TV
- Magazines
- Newspapers
- Direct Mail
- Telemarketing
- Search Engine Optimization
- Pay Per Click Search Engine Marketing
- Email Marketing
See for yourself how much less overhead there is with the web.
| National TV Advertising | |
|---|---|
| Setup Process | Design + Production |
| Setup Cost | $50,000-$750,000 |
| Cost of Media | $35,000 to $2 million per 30 second spot |
| Cost to Continue | Cost of media + agency hourly rate |
| Demographic Served | Anyone watching TV |
| Definitive ROI Tracking? | No |
| Pros | Exposure |
| Cons | Expensive, wasted impressions on unqualified customers |
| National Magazine Advertising | |
| Setup Process | Design |
| Setup Cost | $1,500-$20,000 |
| Cost of Media | $3,000-$25,000 per full-page ad per issue |
| Cost to Continue | Cost of media + agency hourly rate |
| Demographic Served | Anyone reading the magazine |
| Definitive ROI Tracking? | No |
| Pros | Exposure |
| Cons | Expensive, wasted impressions on unqualified customers |
| National Newspaper Advertising | |
| Setup Process | Design |
| Setup Cost | $1,500-$20,000 |
| Cost of Media | ~$28,000 per half-page ad per day |
| Cost to Continue | Cost of media + additional design in future |
| Demographic Served | Anyone reading the newspaper |
| Definitive ROI Tracking? | No |
| Pros | Exposure |
| Cons | Expensive, wasted impressions on unqualified customers |
| Direct Mail Marketing | |
| Setup Process | Design |
| Setup Cost | $1,500-$15,000 |
| Cost of Media | ~$2.20 per addressee |
| Cost to Continue | Design, publishing + postage costs |
| Demographic Served | People on your direct mail company’s mailing list |
| Definitive ROI Tracking? | Yes |
| Pros | Targeted |
| Cons | Publishing and postage costs drive up initial investment |
| Telemarketing | |
| Setup Process | Script Writing |
| Setup Cost | $1,000-$4,000 |
| Cost of Media | $20-$60 per hour per outbound caller |
| Cost to Continue | $20-$60/hour |
| Demographic Served | People on your telemarketing company’s call list |
| Definitive ROI Tracking? | Yes |
| Pros | Targeted |
| Cons | Extremely annoying, hurts brand image |
| National Search Engine Optimization | |
| Setup Process | Website Configuration |
| Setup Cost | $4,000-$10,000 |
| Cost of Media | Free |
| Cost to Continue | ~$500/month to internet marketer |
| Demographic Served | People actively searching for a company like yours |
| Definitive ROI Tracking? | Yes |
| Pros | Free stream of qualified traffic |
| Cons | Continuous monitoring necessary to maintain traffic stream |
| National Pay Per Click Marketing | |
| Setup Process | Campaign Configuration |
| Setup Cost | $4,000-$10,000 |
| Cost of Media | 5ยข-$3 per qualified visitor |
| Cost to Continue | Cost of clicks + ~$500/month to internet marketer |
| Demographic Served | People actively searching for a company like yours |
| Definitive ROI Tracking? | Yes |
| Pros | Pay only for qualified traffic |
| Cons | Easy for amateurs to mismanage a campaign and waste money |
| National Email Marketing | |
| Setup Process | Email Template Design |
| Setup Cost | $4,000-$10,000 |
| Cost of Media | Free |
| Cost to Continue | ~$500/month to internet marketer |
| Demographic Served | Your email database |
| Definitive ROI Tracking? | Yes |
| Pros | Previous customers |
| Cons | Inboxes are cluttered |
You can also download this data in an Excel spreadsheet.
I’ll get you the local numbers within the next few weeks. Happy marketing!
Tags: ad cost, advertising cost, advertising roi, cost of advertising, cost of marketing, magazine ad roi, marketing cost, newspaper ad roi, tv ad roi