When Does Your Business Need Multiple Websites?

When Does Your Business Need Multiple Websites?

Spoiler alert: you’re about to read 1,000 words on this question only to reach the phrase “it depends on your specific circumstances.”

Now that the cat is out of the bag, let’s get down to it. There are a number of reasons for and against the multiple websites option, so the only reasonable way to do this is to examine both points of view. We’ll regroup again at the end to try to make sense of it all.

Google AdWords vs. Bing Ads: Which is Right for Your Business?

Google AdWords vs. Bing Ads: Which is Right for Your Business?

If your business is on the web, you’ve probably heard of pay-per-click (PPC) ads. Perhaps you have even tried them out. But whether you already use them or are just now looking into PPC, one important question may be on your mind: is one PPC ad provider better than the other?

For those of you who are new to the pay-per-click scene, the concept is that an advertiser chooses keywords that he or she believes are the most relevant to what they offer online. The ad is then eligible to show up in a variety of ad spaces when those keywords are searched.

PPC-exampleWhere the ad shows up in comparison to other advertisers bidding on a particular keyword depends on the maximum amount the advertiser is willing to pay for each click, how relevant the ad is to the search term, and the history of that advertiser’s account… among other things. Each potential advertiser takes part in a very fast, essentially automatic auction every time their chosen keywords are searched. Various advertisers’ campaigns that contain the same keywords are compared to each other to determine who comes out on top.

With two major options available for PPC advertising — Google AdWords and the Yahoo! Bing Network — you may be wondering which is right for your business. When should you use AdWords vs. Bing Ads?  Let me break it down for you.

SEO for Beginners: Our SEO Tutorial for 2014 and Beyond

SEO for Beginners: Our SEO Tutorial for 2014 and Beyond

As an Internet marketer, I often find it amazing that people use search engines several times a day without the knowledge that the results are constantly being evaluated and ranked by their quality. The results, they just… happen.

Those .25 seconds it takes for Google to show you something useful rely on years of data collection, quality control, and extremely hard work from the creators of the resulting websites. Search engine optimization is the task of understanding that process and applying it to the content you create.

I’ve created this SEO tutorial with two goals: one, to give you an understanding of that process, and two, to give you ways to improve the way your website appears in the search results.

The 5 Step Process for Infographic Fame and Glory

The 5 Step Process for Infographic Fame and Glory

Infographics are an essential content marketing and data-visualization tool. Graphics made up of visually compelling elements and scintillating data – what’s not to love?

As a society made up of visual learners, it’s no wonder that infographics quickly found a place in the online marketing hall of fame. However, that doesn’t mean that every infographic ever created has been a home run — quite the opposite, actually.

While this content marketing strategy might not be a fit for every business, it isn’t limited to certain industries, either.  With the amount of infographics on the web today, it isn’t possible to simply throw one together and gain instant viral success. To create a successful infographic, you must strategically plan, research, design, and promote with specific goals in mind.

Whether your industry is considered boring or the most interesting, the key to conceptualizing and creating successful infographics lies in these five steps:

  1. Topic Discovery
  2. Research
  3. Design
  4. Promotion
  5. Evaluation

If you’re thinking that the above steps are a no-brainer, you might be right. However, we might have a trick or two up our sleeves. Let’s explore the five step process and learn how to create an infographic that will bring you online fame and glory.

Case Studies: The Power of Long-Form Content

Case Studies: The Power of Long-Form Content

How are you allocating your 2015 marketing budget?

There’s a lot of marketing tactics vying for your money from billboards to television to SEO. The possibilities and combinations are endless, especially with the web.

63However, companies have significantly increased their budgets in one particular area: content marketing.

Here at WebpageFX, we have seen tremendous results for clients using our content services, especially long-form content. Today we are going to explore a few case studies surrounding how long-form content impacts search rankings, traffic, and conversions. Read on to learn more!

When you think about ways to connect with others, some typical activities may come to mind – meeting at events, using Facebook or Twitter, sending emails, or perhaps even creating a website. But there’s one powerful way to connect with new contacts that you may be missing out on, or not taking seriously enough: LinkedIn.

As of April 2014, LinkedIn has more than 300 million members around the world. Additionally, according to a recent social media usage study, 40% of LinkedIn users log in at least once per day. If you are not using this powerful network to its fullest advantage, you may be missing out on opportunities to establish and grow connections with valuable business contacts.

Here are a few ways that you can optimize your LinkedIn profile page to encourage additional business connections, which may help you make more contacts and find new business.