Why Your Business Should Continue SEO After Reaching #1 on Google

Why Your Business Should Continue SEO After Reaching #1 on Google

So your time and effort has paid off, and you’re ranking number 1 on the Google search results page for your targeted keywords. What now?

If your answer is “sit back and enjoy the traffic,” I’ve got some bad news: you’re not finished. Considering that the first result in Google’s search results receives about 33 percent of the clicks on the page, there are going to be plenty of competitors attempting to take that spot away from you.

So how do you hold on to the coveted position you’ve acquired? Here are a few SEO tips for your top ranking company that will help you be proactive in maintaining your spot.

Are Your Forms Driving Your Customers Away?

Are Your Forms Driving Your Customers Away?

A visitor has just made it to the top money-making page on your website. They’ve read all the proper pages that should convince them to become a paying customer. They already have items in their shopping cart or have read your bottom-of-funnel content.

They literally have one more step to complete… but they don’t. What changed their mind? Believe it or not, it could be your form.

Forms can be tricky. The daunting task of completing one, or the presence of a form that isn’t what a visitor expects, can quickly reduce conversion rates and send your leads away to your competitors.

There are several things that can make a form daunting for your visitors. Here’s a few:

  • Visitors get overwhelmed by too many fields
  • Confusing questions prevent completion
  • Distractions draw visitors away from the form page
  • Form behavior annoys your visitors so much that they leave

Here are a few ways you can improve the forms on your site to increase conversions.

3 Non-Intrusive Ways to Use Pop-Ups

3 Non-Intrusive Ways to Use Pop-Ups

Pop-ups are enormously popular in the world of marketing right now. They’re everywhere, and with good reason: for many websites, they drive conversion rates through the roof.

However, the return of pop-ups has drawn some ire. Not everyone is glad that they’re back, and as I wrote in my original post last April, some consumers even refuse to visit websites that they know use pop-ups. In fact, in August, the creator of the pop-up apologized to the Internet for “creating one of the most hated tools in the advertiser’s toolkit.”

Using pop-ups requires a delicate juggling act. You want to get more email subscribers or new leads, but you don’t want to upset your visitors. You want the higher conversion rate, but without the complaints. Is it possible to manage this?

If you’ve been thinking about implementing a pop-up but are concerned about driving away more visitors than you convert, I have a few suggestions for you. There are a few ways to use pop-ups that are non-intrusive — that is, they have most or all of the benefits of a “regular” pop-up, but are far less likely to make your visitors scrunch up their noses and hammer the “back” button.

Let’s look at three ways you can implement pop-ups that your customers will tolerate… or maybe even enjoy.

What is Influencer Marketing, and How Can You Use It?

What is Influencer Marketing, and How Can You Use It?

Word of mouth is arguably the oldest form of advertising. In its most basic sense, all it really refers to is customers telling other people about businesses, products, and services – both in positive and negative ways.

We’ve come a long way in marketing, and are no longer simply telling consumers about products. But does that mean that word of mouth should be disregarded as an advertising tactic? Definitely not.

With the ever-growing popularity of social media, consumers have the ability to share their opinions on brands and products with very little effort. And if you go about it wisely, your business could harness this power and use it to share information in a way that is seen as trustworthy by potential customers.

There’s a good chance you’ve heard of Tumblr by now. As the fastest-growing social media platform in 2014 with 120% growth, it is quickly moving up in the ranks of how people interact with one another online. But have you considered using it as a marketing tool?

Whether you’ve been wanting to start a Tumblr for your company or are completely unfamiliar with the platform, this guide will help you create and manage a successful account.

Keep reading to find out what exactly Tumblr is and how it can function for your brand. In this post, I’ll explain how you can get familiar with the platform, and also explore what kind of content tends to do well brands that already use it as a marketing tool.

We Studied 6,713 Holiday Marketing Emails. Here’s What We Uncovered

We Studied 6,713 Holiday Marketing Emails. Here’s What We Uncovered

With an average of over 122 billion emails sent and received every day, it’s not surprising that 71% of that is mostly spam.

In general, it’s fairly easy for us to sift out the junk from the messages that matter. We can use custom labels or spam filters, and the subject lines are often dead giveaways. The less “corporate” the message, the easier it is to differentiate.

The line between junk and “good” email gets a bit murky as we start mixing in persuasive messages from the brands we know and love. Brands heavily rely on email marketing to connect with us and keep us interested and updated on new products or services.

It’s not as if commercial emails are bad. If Nike is our favorite brand, we probably don’t mind getting promotional emails from them.

But what makes a commercial email good? What are the ingredients of an email that guides us from our inboxes to a product page?