In January of this year, for the first time in history, more Americans used mobile apps to access the Internet than desktops and laptops. With 55% of web traffic now coming from mobile devices, if you don’t already have a mobile-friendly website or app, you may be more than a little nervous.
Business owners who are looking to reach more consumers on their mobile devices may be struggling with one big decision, however: do they need a mobile website or a mobile app? Which is the best way to reach the most people, drive the most traffic, and make the shopping or browsing experience most convenient?
If you’re leaning in the direction of having an app developed for your brand or business, you may not really even need one. Apps have distinct advantages for different types of businesses, but for others, mobile websites will work just fine. Read on to learn more about the difference between mobile sites and apps, when each is best, and how you should decide between the two.
For such a large company, Google is notoriously difficult to contact. Where most companies would list a big phone number and contact form, Google’s “Contact us” page sports a plethora of options, drop-down menus, and links to other pages.
As an Internet marketing company, we work with Google fairly frequently, to the point that we’ve managed to become familiar with their myriad of confusing contact preferences. Rather than keep these secrets to ourselves, we thought it might be nice to share them with you. Hopefully this will make your life a little easier the next time you want to get in touch with a real person at Google!
We continue to roll on with our InterviewFX series, talking to business owners, authors, and more. Today we’re talking to Mark Sanborn, speaker and author of The Fred Factor: How Passion In Your Work and Life Can Turn the Ordinary Into the Extraordinary, which has sold nearly two million copies to date.
We recently included The Fred Factor in our list of “5 Best Workplace Productivity & Positivity Books” and highly recommend it due to its universal ideas that everyone can put into practice. Mark talks about how you don’t have to have a dream job like a rock star or athlete to make a difference. Anyone, from the garbage man to the person delivering mail, can have a positive impact.
Check out what Mark has to say!
While it’s not often thought about as such, pattern recognition is a huge part of marketing and business acumen as a whole. Identifying patterns in consumer behavior, client interaction, or sales is vital.
Patterns play a huge role in Internet marketing, too. A huge part of Google’s algorithm is based on pattern recognition.
Fortunately for business owners, using patterns doesn’t require a PHD or a bunch of fancy programs. You can use tools like Google Analytics, Microsoft Excel, and old-fashioned pen and paper to help identify and capitalize on yearly sales patterns for your business.
Lately, we’ve been stressing the fact that fast websites are more profitable websites. It’s a well-known fact, but it’s also constantly overlooked. Many people are so focused on the functionality or design of their site that they completely miss out on this major influence on their conversion rates.
When it comes to improving your page speed, less is often more. It can be a bit of a daunting task to cut down on the different page speed sucking areas, so thankfully there are some tools out there to help!
Improving your website’s page speed not only helps users convert, but it can also have a huge influence on your search rankings as well. Overall, improving page speed can boost the amount of search traffic coming to your site, and can also increase the chance that the traffic converts into paying customers.
While creating content for your site, there’s no doubt that load times should be on the brain. To help you with this process, for September’s “tool of the month” feature, we’ve put together a list of tools we recommend for improving your website’s page speed. Enjoy!
A few months ago, we did some original research to determine who controls the Internet, state by state. It didn’t surprise us to see that Comcast is currently one of the largest Internet service providers in the country. It certainly didn’t make us any happier to see how much larger the company would grow after buying out another major market share holder, Time Warner Cable.
Time went by, and Comcast distracted us with other larger issues like threatening net neutrality all together. Regular interactions with Comcast’s phone support have also caused a bit of a stir. Little did we know, Comcast has been silently building political support for the long-forgotten TWC buyout.