As anyone in marketing will tell you, the industry has become increasingly tech-oriented over the past few years.
You need an extensive skillset to make the most of every marketing opportunity, and you’ll have to develop many of them on your own because they’re not offered in high school classes or college marketing programs.
But what are those skills, exactly?
We’ll take a look at the 10 most important skills you’ll need as a marketer in 2016 below.
Whether you want to start having a more hands-on role with the technical side of your company’s site, or you just want a better understanding of what’s going on behind the scenes, here’s what you should know.
Colors. Graphics. Original content.
These are all elements that work together to make your website interesting to potential customers. Unfortunately, you can’t just throw together a website with your two favorite colors, throw a graphic somewhere on the page and call it a day. There is research to prove that the appearance of your website has everything to do with conversions.
So is your website repelling your potential customers?
Ask yourself these few questions to find out!
A penalty from Google can be extremely detrimental to your website.
Unfortunately, it can be hard to tell if you’ve been penalized, and harder still to handle the penalty and make a full recovery.
Let’s take a look at the different types of penalties that Google hands out, how to tell when your site is suffering from a penalty, and exactly what you can do to get back on Google’s good side.
Experts have dubbed video one of the most important developments in the marketing world, and it’s not going anywhere anytime soon. Video is no longer an up-and-coming content marketing trend—it’s an integral part of many companies’ marketing plans.
In other words, video waltzed through the content marketing door, took its shoes off, and got comfortable.
And it’s effective, too – including videos on your landing pages can increase conversions by 80%. In addition, 92% of mobile video consumers share videos with other people. Video is a powerful tool for reaching and engaging your target audience.
In this post, we’ll take a look at eight things your video marketing strategy should include to take your efforts to the next level.
Google’s Keyword Planner has long served as a great way to collect a list of keywords for your SEO efforts. However, now that Google is restricting access to the tool to users with active campaigns, it’s time to search for some alternatives!
More keyword tools are becoming available to help even the beginner-level SEO or content writer find what they need in terms of keyword research.
So how important is keyword research, you might ask?
It’s absolutely vital to the process of optimizing your site. If you don’t know what topics your audience is interested in or what information they’re searching for, you could end up wasting your time creating pages that never attract any traffic.
Thankfully, successful keyword research can help you avoid that problem.
Let’s take a look at some tools that are equally as effective as Google Keyword Tool, and can help your company improve your overall SEO strategy.