3 Things Every Email Newsletter Should Have

3 Things Every Email Newsletter Should Have

Crafting the perfect email newsletter can be tricky. There are many variables to account for, and it’s often unclear why certain changes result in growth or loss of subscribers.

Still, running an email newsletter is a fantastic way of growing your company, building brand loyalty, and helping your customers.

So if you’re thinking of starting a newsletter, or want to improve your current one, here are the three things every newsletter should have.

How to Measure Engagement vs. Effort

How to Measure Engagement vs. Effort

Everyone who uses Internet marketing has the ability to check their ROI for any strategy with laser precision.

But in addition to spending money on your marketing strategies, you’re also spending time. After all, working on strategies like SEO and content marketing can be time-intensive, and if you’re spending too much of it, your other marketing strategies could suffer.

Your time is valuable, and that means you need to way to gauge whether or not your effort is paying off for your company. And you also need to consider how much time goes into each channel, the product of the work, and who collaborated to complete a task.

This challenging metric is called “engagement vs. effort” (EvE), and it’s one of the most important measurements for companies and agencies who work with Internet marketing.

This is everything you need to know about EvE.

3 Goals Your Seasonal Business Should Set in the Off-Season

3 Goals Your Seasonal Business Should Set in the Off-Season

Some companies offer products and services that are in high demand all throughout the year, while others generate the majority of their revenue during a specific season. If your business falls into the latter category, it can be difficult to figure out what to do during the off-season.

When sales are slow and revenue is down, it can be tempting to see your off-season as a time for taking it easy. And although lower stress levels are always a welcome change of pace, there’s plenty you can do to take advantage of the downtime.

So if your business is in the off-season (or will be later this year), here are three goals you should set to make the most of it.

How to Roll Radio Spend into Pandora and Spotify

How to Roll Radio Spend into Pandora and Spotify

Switching from traditional marketing channels to online ones can be a difficult process, but it’s a smart move if you want to reach new customers. And thankfully, you don’t have to do it all at once.

Instead of discontinuing your current advertising methods entirely, you can gradually shift your budget towards similar online strategies. Then, once you begin to see results, you can determine whether or not to move more of your budget to the online channel.

I’ve already discussed how you can start to roll TV spend into YouTube, and today I’ll cover another traditional marketing channel: Radio.

So if your company currently runs ads on radio stations, keep reading to learn how you can use some of your budget to test the advertising options on Pandora and Spotify.

How to Contact Google Support, Sorted by Service

How to Contact Google Support, Sorted by Service

For such a large company, Google is notoriously difficult to contact. Where most companies would list a big phone number and contact form, Google’s “Contact us” page sports a plethora of options, drop-down menus, and links to other pages, which can make it difficult to figure out how to contact Google.

As an Internet marketing company, we work with Google fairly frequently, to the point that we’ve managed to become familiar with their myriad of confusing contact preferences. Rather than keep these secrets to ourselves, we thought it might be nice to share them with you. Hopefully this will make your life a little easier the next time you want to get in touch with a real person at Google!