What Does Google Know About You?

What Does Google Know About You?

A complete breakdown of Google’s new “My Activity” dashboard

Everyone knows that Google collects your information. It’s how they make billions of dollars every year, and it’s not going to stop any time soon.

What many people don’t know is that you can put a stop to Google’s information mining with a few simple steps.

Google’s new “My Activity” dashboard gives you centralized control over how much of your information Google tracks and stores. We’re going to go through the interface point by point so that you can decide when, where, and how your information is stored (if at all!).

Desktop vs. Mobile: Which Converts Better? [Infographic]

Desktop vs. Mobile: Which Converts Better? [Infographic]

Perhaps the most important percentage to any business is its conversion rate. Conversion rate refers to the percentage of customers that purchase something on any given site, which directly correlates to the amount of profit a business makes.

Throughout the years, marketing styles have changed, along with the platforms that they use to advertise. For example, newspaper advertising eventually changed to television marketing.

Today, a time when smartphones are in the hands of nearly every adult (and most teens), advertising platforms have morphed to accommodate mobile users as well.

Businesses are now feeling pressure to optimize their sites to appease to both desktop and mobile users to maximize conversions for their businesses.

But is one better than the other? Should you optimize for desktop over mobile, or vise versa? Our data answers your question!

8 Ways to Increase Employee Engagement [Infographic]

8 Ways to Increase Employee Engagement [Infographic]

Gallup defines engaged employees as those who work with passion and feel a profound connection to their company. They drive innovation and move the organization forward.

Having passionate, innovative employees is a clear benefit in itself – but that’s not the only benefit of high engagement. Companies with high levels of employee engagement are 21% more productive and 22% more profitable. They experience 65% less turnover, have 48% less accidents, and see 37% lower absenteeism. They also have 10% higher customer satisfaction rates and 41% fewer product defects.

Disengaged employees, on the other hand, cost U.S. businesses more than $300 billion per year. That’s because a staggering 70% of US employees are not engaged at work.

So how can you improve your company’s employee engagement levels?

9 Tips for Repurposing Content to Get More Traffic

9 Tips for Repurposing Content to Get More Traffic

Creating original content for your site requires a significant investment of time and resources. It often involves lots of research, as well as the time it takes you to write, design, edit, and publish it on your site.

However, each piece of content you create has the ability to help you achieve your business goals, whether you want to increase traffic to your website, gain new leads, or earn more authority backlinks.

So why not get the most out of everything you create?

In this post, we’ll take a look at how you can repurpose content to reach more people and boost your site’s traffic.

How to Find Long Tail Keywords

How to Find Long Tail Keywords

With so many big players and international brand names in the SEO game, it can be hard to stay competitive in the SERPs.

Long tail keywords are the perfect solution to this issue. They’ve always been important, but optimizing specifically for long tail searches is now absolutely necessary for the vast majority of businesses.

As a marketing manager, it’s important to fully understand what long tail searches are, and to be able to identify new opportunities for these types of keywords.

Focusing on long tail keywords is one of the best ways to bring qualified traffic to your site, and staying ahead of the curve can only give you a leg up on your competitors.

Sleeping with Technology [Infographic]

Sleeping with Technology [Infographic]

Brush your teeth. Climb in bed. Toss. Turn. Count some sheep. Check your Facebook?

Does this sound like a familiar scene?

About 2/3 of Americans don’t get enough sleep, and if you’re having trouble falling or staying asleep each night, the culprit could be lurking closer than you think— on your nightstand or even under your pillow.

For the 95% of Americans who use technology within an hour before trying to fall asleep, it’s time to rethink your nighttime routine.

In this infographic, we’ll take a look at how technology impacts sleep as well as some tips that will help you put away your electronics and establish healthier sleeping habits.