Downtown, in almost every city, we are surrounded by attractions attempting to grab our attention and reel us in. And more often than not, we take the bait. We’re out and about, seeking activity and community. If we come across a large group of people, our curiosity leads us to the source. Businesses understand this, and utilize a variety of marketing tactics like street teams and demos.
But online, that isn’t the case.
Getting traffic online – relevant traffic – is a completely different ball game. As a business, your objective remains the same: attracting potential customers. But the tactics and mindset are dramatically altered. There is no human-to-human interaction, and physical senses are basically moot. Aside from what they can see and hear, potential customers won’t receive the personalized experience they would in your physical store.
So you’re left with a handful of options.
You can allocate your budget into pay per click advertising and try to pull in relevant, converting visitors. You can try a similar form of targeted advertising on Facebook, Twitter, reddit, or LinkedIn, depending on our business and customer demographics. You can even start an email marketing list with weekly discounts for subscribers. These are all widely used tactics and arguably all necessary in our digitally-entrenched world.
The problem with these tried-and-true strategies is that your competitors are likely using the same ones. If you want to stand out and pull in even more traffic, you’ll have to stand out. By differentiating yourself, especially if your industry is already crowded, you’ll have a better chance of attracting potential customers.
Here are a few new strategies you can use to separate yourself from the online crowd and show Internet users you have something unique to offer.
As more social networks roll out advertising features for businesses, you may find it too overwhelming to explore the options each one offers. If you’re like many advertisers, that could be reason enough to stick with the larger networks and ignore the rest.
With 259 million members worldwide, LinkedIn doesn’t have quite as large of an audience as Facebook (1.4 billion) or Twitter (883 million), but that doesn’t mean it isn’t a valuable marketing tool. It can be just as effective as its larger counterparts – and even more so if you are a B2B company.
LinkedIn caters to businesses and professionals, making it ideal for advertisers who want to reach that audience. So how can you start using the platform to connect with business owners and working professionals?
Have you ever received an advertisement in the mail and been impressed by eerily relevant it was to your exact interests or situations? You may have chalked it up to coincidence, but that kind of accuracy probably didn’t happen by chance. What’s more likely is that the business purchased your information from a data broker.
If you’re familiar with data brokers, this won’t come as a shock. But if you’re not already aware, data brokering is a multi-billion dollar industry made up of companies who collect consumer data and sell it to other companies, usually for marketing purposes.
So what do they know about you? And how much do they make off of your personal information? Check out our infographic for all of the details.
Breadcrumbs are a subtle element of a website that help improve usability and navigation. They’re a utility that often receive little acknowledgment; however, breadcrumbs can have a large impact and provide a plethora of benefits, such as lowering bounce rate, increasing conversions, and improving user satisfaction.
Imagine you’re in a regular grocery store, except something is missing. All of the aisle signs are gone! The only way to find bananas or bread is to go through every aisle. There’s no direct path.
Is Pinterest a part of your marketing strategy? Although the platform is still relatively new territory for marketers, it could be worth looking into, considering that 69% of Pinterest users say that they’ve found an item they’ve purchased or wanted to purchase on it.
As of 2015, 42% of online adult women use Pinterest, as well as 13% of online men. These numbers may not seem impressive compared to those of Facebook or Twitter, but in a survey of Pinterest users, 70% said they use it to “get inspiration on what to buy,” while only 17% of that same group said the same about Facebook.
This means that Pinterest has huge potential for marketers, especially for B2C companies. And thanks to Pinterest’s new Promoted Pins feature, that potential may have just gotten even larger. Keep reading to find out how you can use Pinterest’s new features to market your business online.
Downloadable ebooks, whitepapers, and guides are extremely powerful pieces of content. You’ve seen how well these items work from a lead generation standpoint, and now it’s your turn to get a piece of the pie.
Problem is, you have no idea what to write an ebook about. Or if anyone would find your industry whitepapers worth reading, much less clicking a pop-up or opting into an email list for. And no matter what you do, you can’t seem to brainstorm an idea for a piece of content that hasn’t already been addressed by twenty different websites.
Business owners struggle with this brainstorming process all the time. But it’s entirely possible to learn how to come up with ideas for ebooks, whitepapers, and other downloadable content — and to make this a repeatable process that you can do over and over again. In fact, the methods I’m going to share in this post have the potential to last you for years.
Let’s explore some of the best ways you can generate effective ideas for your content and get more qualified leads than ever.