In a nutshell, search engine optimization helps any online property – such as an ecommerce store or digital news publication – receive more traffic, brand recognition, and revenue. These are the general end goals for an SEO campaign.
To an SEO professional, once we start unearthing a website it becomes dramatically clear which areas need attention. Maybe a business that sells armchairs in Anchorage isn’t showing up in Google when people from Anchorage search for armchairs. That’s a massive pain point and becomes a priority SEO need.
However, the owner of this armchair store in Anchorage most likely has slim knowledge of the SEO world and how to figure out the steps needed to start ranking for their most important search terms.
Copywriting matters to SEO — you know it, I know it, the entire SEO world knows it.
But when it comes to conversions, copywriting is equal parts art and science. There’s no foolproof way to write to encourage conversions, because a lot of methods are specific to certain industries, or even certain companies. So how do you pin down what will work for you?
You already know the essentials of writing well — these five copywriting strategies will supplement what you know so you can encourage site visitors to convert.
Many people who are just starting out with social media marketing mistakenly believe that their experience with their own personal accounts is all they need to start using various platforms to further their business’s goals. Unfortunately, that’s not the case at all.
Much like any other aspect of your marketing strategy, social media requires planning. Without it, your chances of reaching potential customers in a consistent, interesting way are slim, and it may end up being a waste of your time.
If you want to make the most of your time spent on social media, you need a comprehensive plan. Keep reading to find out why, as well as step-by-step instructions to creating an effective strategy for your business.
Just a few years ago, blogs, article pages, and other non-promotional site content were seen as frivolous extras only created by overachieving marketers and business owners. In 2015, however, content is one of the most popular (and effective) forms of marketing.
Creating and publishing content is an inexpensive process thanks to the Internet, and can be done almost entirely for free if you take the time to write it yourself. That being said, the fact that it isn’t a huge financial investment doesn’t mean you should allow yourself to be careless. Content marketing is only effective if you take the time to do it right, and unfortunately, many beginners make mistakes that are easily avoidable.
Here are a few common content marketing mistakes that can get in the way of your strategy’s success, and how you can avoid them.
As any Internet marketer will tell you, SEO is difficult to explain. Optimization is a complicated process, and it’s not exactly easy to put into words for someone completely unfamiliar with it — and there are a lot of unfamiliar people out there. Even with SEO’s surge in popularity over the past years, very few outside of the industry know what SEOs do on a daily basis.
The short answer is: a lot. However, that doesn’t fully answer the question. In general, SEOs work to make websites more visible and profitable online. And while that may sound vague, it’s only because SEO is impossible to fully explain in just one sentence.
For people who prefer details, these are just a few of the most important tasks an SEO performs in their day-to-day work.
It’s official – Verizon completed their acquisition of AOL, to the tune of $4.4 billion. So what does this mean for the direction of these two giant companies?
In the official internal memo that AOL sent out, they state that the move is a step towards “becoming the largest media technology company in the world.” They also wrote that becoming a subsidiary of Verizon will help them “fully open up the mobile frontier” and be in a leading position in mobile and mobile video.
However, it’s also worth noting that with this deal, Verizon also acquires all of AOL’s media properties. The company owns a few major brands, including Huffington Post, TechCrunch, and Engadget. And considering that Huffington Post alone has 81 million monthly worldwide visitors (and has seen 12% YoY growth in unique visitors), that’s a pretty significant acquisition.
This infographic explains everything you need to know about what Verizon gained in terms of media: