3 Commonly Misunderstood Marketing Terms and What They Mean

3 Commonly Misunderstood Marketing Terms and What They Mean

The digital marketing industry is well known for its fondness of buzzwords. Whether we mean to or not, many of us find ourselves using them when discussing new ideas and projects. Everyone wants to sound like they know what they’re talking about, after all.

However, marketing terms evolve so quickly that we sometimes need to take a step back and really think about what we’re saying when we talk marketing.

So, here are three of the most commonly misunderstood terms today, along with a brief history of where they came from.

8 Advantages of Using an SEO Agency over a New Hire

8 Advantages of Using an SEO Agency over a New Hire

SEO agencies are some of the most helpful B2B companies in the world.

Any company can benefit from an SEO agency, especially in the long-term. And even if you only have a set amount of money in your marketing budget, most SEO companies can form a plan that fits in your price range.

But that’s vague. Let’s take a look at the real, concrete reasons that a company would contract with an SEO agency — even if that company already has a marketing department!

These are the eight most important reasons, and all of them help businesses earn more.

How to Switch Internet Marketing Companies

How to Switch Internet Marketing Companies

The Internet marketing industry has grown rapidly over the past few years, both in terms of services available and the number of agencies offering them.

If the agency your company works with stays current with new marketing trends, they’ve likely incorporated those trends into your marketing strategy to improve your overall success.

But if they don’t – or if you’re dissatisfied with your results – it may be time to make a switch.

Many companies are unwilling to switch because they don’t want to deal with the stress and complication of ending their current contract and losing their online marketing strategy.

Fortunately, this process is much easier than it seems.

So if you’re considering switching to a new agency, here’s what you need to do:

4 Ways to Improve your Writing

4 Ways to Improve your Writing

Strong writing skills are invaluable. I can’t think of a single professional circumstance where they aren’t beneficial. Even so, writing is especially important to marketers.

Whether you’re creating ad copy, website content, whitepapers, or guides, you won’t get very far as a marketer without solid writing skills.

Unfortunately, many marketers tend to ignore this simple truth. Even worse, they don’t understand that writing is a skill you can improve, just like anything else. There’s always been a notion that there are good writers and bad writers, with no recourse available to those in the latter category.

Thankfully, that’s not true. In this post, you’ll find a list of methods anyone can use to improve their writing and become a better marketer.

What Is Google RankBrain (and How Does It Change Search)?

What Is Google RankBrain (and How Does It Change Search)?

In October 2015, Google confirmed that they developed a state-of-the-art, machine-learning artificial intelligence that they called RankBrain.

RankBrain’s task — according to official Google statements — is to help sort through search results as Google’s index of the Internet swells day after day.

But for everything Google has said about RankBrain, there are at least two things they haven’t said.

In this blog, I’ll go over what we’ve learned about RankBrain since last October, how RankBrain works, how it has impacted search, and what the future of RankBrain may hold.

5 Ways to Maximize Work Productivity

5 Ways to Maximize Work Productivity

It’s easy to trick yourself into feeling productive. You might sit there refreshing your email, or scrolling through the same tweets 10 times in a row. Staring at analytic numbers is an especially great way of feeling productive without actually doing anything.

Many of us do things like this from time to time, and it’s nothing to be ashamed of. You simply have to recognize when you fall into a pattern like this, so you can get back to being productive with minimal time lost.

To help, here are 5 ways you can maximize your productivity at work.