Adding new pages can bring new traffic and visitors to your site, and they’re most effective at accomplishing this goal when they rank well in search results.
In order for your content to show up in search results, though, it needs to be indexed. This means it’s in your best interest to do everything you can to get new pages indexed as quickly as possible.
Creating fresh content on a regular basis is no small feat, but your fans can make your job a lot easier.
User generated content (UGC) campaigns allow you to tap into the power of your fan base to curate authentic content.
In this post, we’ll take a look at why UGC is so valuable, as well as 14 campaigns that might just inspire you to incorporate your customers into your marketing strategy.
As you read this post, you may be listening to your favorite Spotify playlist through your trusty noise-cancelling headphones. Heck, I currently have Adele playing in the background as I write.
But does listening to music at work help your performance? Or does it slow you down?
In this post, we’ll take a look at the impact of music on workplace productivity and offer some tips for what kinds of tunes you should play to get in the zone and power through your to-do list.
In 2006, Brian Halligan and Dharmesh Shah founded HubSpot. They dedicated their company to inbound marketing and flooded their audience with helpful, high-quality information that taught them everything they needed to know to become clients.
On September 17, 2013, video game developer Rockstar Games released Grand Theft Auto V. The game cost $250 million to make and earned $1 billion within three days of its release thanks to a hype-centric combination of traditional marketing, viral marketing, and paid negative press.
Clearly, both HubSpot and Rockstar Games are exceptionally successful in their industries. But they take opposite approaches to marketing their products.
But which one is the “right” way to market? Should your company be helpful like HubSpot or hype-tastic like Rockstar?
We won’t straight-up tell you what you should choose because there’s no “right” answer — it depends on your business and goals.
But we can take an in-depth look at both of these examples so you can choose for yourself.