As an Internet marketer, I often find it amazing that people use search engines several times a day without the knowledge that the results are constantly being evaluated and ranked by their quality. The results, they just… happen.
Those .25 seconds it takes for Google to show you something useful rely on years of data collection, quality control, and extremely hard work from the creators of the resulting websites. Search engine optimization is the task of understanding that process and applying it to the content you create.
I’ve created this SEO tutorial with two goals: one, to give you an understanding of that process, and two, to give you ways to improve the way your website appears in the search results.
Infographics are an essential content marketing and data-visualization tool. Graphics made up of visually compelling elements and scintillating data – what’s not to love?
As a society made up of visual learners, it’s no wonder that infographics quickly found a place in the online marketing hall of fame. However, that doesn’t mean that every infographic ever created has been a home run — quite the opposite, actually.
While this content marketing strategy might not be a fit for every business, it isn’t limited to certain industries, either. With the amount of infographics on the web today, it isn’t possible to simply throw one together and gain instant viral success. To create a successful infographic, you must strategically plan, research, design, and promote with specific goals in mind.
Whether your industry is considered boring or the most interesting, the key to conceptualizing and creating successful infographics lies in these five steps:
- Topic Discovery
If you’re thinking that the above steps are a no-brainer, you might be right. However, we might have a trick or two up our sleeves. Let’s explore the five step process and learn how to create an infographic that will bring you online fame and glory.
How are you allocating your 2015 marketing budget?
There’s a lot of marketing tactics vying for your money from billboards to television to SEO. The possibilities and combinations are endless, especially with the web.
However, companies have significantly increased their budgets in one particular area: content marketing.
Here at WebpageFX, we have seen tremendous results for clients using our content services, especially long-form content. Today we are going to explore a few case studies surrounding how long-form content impacts search rankings, traffic, and conversions. Read on to learn more!
When you think about ways to connect with others, some typical activities may come to mind – meeting at events, using Facebook or Twitter, sending emails, or perhaps even creating a website. But there’s one powerful way to connect with new contacts that you may be missing out on, or not taking seriously enough: LinkedIn.
As of April 2014, LinkedIn has more than 300 million members around the world. Additionally, according to a recent social media usage study, 40% of LinkedIn users log in at least once per day. If you are not using this powerful network to its fullest advantage, you may be missing out on opportunities to establish and grow connections with valuable business contacts.
Here are a few ways that you can optimize your LinkedIn profile page to encourage additional business connections, which may help you make more contacts and find new business.
In 1971, Ray Tomlinson sent the world’s first email, a message passed from one computer to another placed directly beside it. Now, just 43 years later, we send approximately 182.9 billion email messages each and every day.
Email is just one example of the kind of explosive growth experienced by the Internet and its features. Since its development in the late 20th century, the Internet has quickly evolved into a necessity for our daily lives; less than 20 years ago, Internet access was considered a luxury, and it certainly wasn’t fast, either.
In our latest infographic, we explore a series of famous Internet firsts you may not have known about, including the first spam email, the first item purchased online, and some of the first social media updates. We’ll also show you where these famous firsts are today, and how they’ve grown over the years. Some of the statistics may surprise you!
When you work in Internet marketing, you tend to hear a lot of myths about Google, and the penalties they issue to webmasters. Considering how often the search engine updates its algorithms and releases new updates, it’s no wonder there are so many Google penalty myths. All it takes is one well-meaning person to misread a Webmaster Tools message or post unconfirmed information, and the rumors spread from there.
If you’re new to the concept of Google penalties, or have only read a little on the subject, you may be under the impression that Google can (and does) punish everyone for everything. You may have heard about websites being taken out of search engine results for buying links, as jcpenney.com was exposed for doing a few years ago. Or you may have heard rumors that you can be de-indexed for accidentally duplicating your own content — or for other people duplicating yours. Are these penalties fact or fiction?
In this post, we’re going to take a look at some of the rumored penalties and algorithm updates discussed across the web, and do a little bit of myth-busting in the process. By the time you’re finished reading, you should have a better idea of which penalties are real, which are simply best practices you should be aware of, and which are pure fiction.
We’ll start by explaining the two types of penalties — algorithmic and manual — which should come in handy for those of you new to this subject. Let’s begin!