When you think about church marketing, do you picture signs with quips so cheesy they make you cringe? “Don’t give up! Moses was once a basket case too.” How about “our church is prayer conditioned”? Or maybe something about the term “church marketing” makes you uncomfortable. Churches aren’t growing businesses seeking to create a profit, after all.
But according to Center for Church Communication founder Brad Abare, church marketing happens in some form, whether or not it’s intentional—so if you’re helping with one, it’s best that you control the message.
In 2013, Barna found that 47% of Americans had not attended church in the past six months. Desperate to attract these people—especially millennials—some churches employ misleading marketing tactics. They’ll use trendy images representative of urban megachurches and pastors sporting skinny jeans. But when those twenty-somethings show up, they find a small, traditional country church. Others will mellow the message to draw people in, only to change their tune once they’ve reached the attendance numbers they need. It isn’t genuine—it’s hypocritical.
More than in any other industry, authenticity is the most important element of church marketing. People won’t stick around a church they can’t trust. Regardless of denomination, size, or culture, honesty is what wins people over.
Here’s how some churches are using online marketing to attract new visitors.
Events, from trade shows to fairs to local festivals to business conferences, have the potential to be fun, valuable learning experiences that delight guests and leave a lasting impression. In fact, according to a Center for Exhibition Industry Research study, 86% of those who attend events believe they are “highly valuable” in helping reinforce brand awareness, and 80% say they help with new product or service launches.
However, holding an event takes a lot of hard work. The venue has to be booked, the vendors or guests have to be contacted and scheduled, and don’t forget about the entertainment, breakout sessions, and meals. Somewhere between making half a dozen phone calls to the venue to confirm the size of a meeting room while trying to simultaneously research flight information for a speaker and lunch options that won’t cost several thousand dollars, you might realize that you forgot to market your event.
That’s where we come in
Event marketing can be confusing, time-consuming, and just plain frustrating for anyone who hasn’t done it before. If you’re not a marketer by profession — or even if you’re just not familiar with how to promote events — you may not have any idea where to start.
That’s what led to the idea of compiling a list of online event marketing tips. We wanted to give event organizers a starting point for their marketing efforts, and some new ideas for anyone who may be looking for a fresh take on their event marketing.
In January of this year, for the first time in history, more Americans used mobile apps to access the Internet than desktops and laptops. With 55% of web traffic now coming from mobile devices, if you don’t already have a mobile-friendly website or app, you may be more than a little nervous.
Business owners who are looking to reach more consumers on their mobile devices may be struggling with one big decision, however: do they need a mobile website or a mobile app? Which is the best way to reach the most people, drive the most traffic, and make the shopping or browsing experience most convenient?
If you’re leaning in the direction of having an app developed for your brand or business, you may not really even need one. Apps have distinct advantages for different types of businesses, but for others, mobile websites will work just fine. Read on to learn more about the difference between mobile sites and apps, when each is best, and how you should decide between the two.
For such a large company, Google is notoriously difficult to contact. Where most companies would list a big phone number and contact form, Google’s “Contact us” page sports a plethora of options, drop-down menus, and links to other pages.
As an Internet marketing company, we work with Google fairly frequently, to the point that we’ve managed to become familiar with their myriad of confusing contact preferences. Rather than keep these secrets to ourselves, we thought it might be nice to share them with you. Hopefully this will make your life a little easier the next time you want to get in touch with a real person at Google!
We continue to roll on with our InterviewFX series, talking to business owners, authors, and more. Today we’re talking to Mark Sanborn, speaker and author of The Fred Factor: How Passion In Your Work and Life Can Turn the Ordinary Into the Extraordinary, which has sold nearly two million copies to date.
We recently included The Fred Factor in our list of “5 Best Workplace Productivity & Positivity Books” and highly recommend it due to its universal ideas that everyone can put into practice. Mark talks about how you don’t have to have a dream job like a rock star or athlete to make a difference. Anyone, from the garbage man to the person delivering mail, can have a positive impact.
Check out what Mark has to say!
While it’s not often thought about as such, pattern recognition is a huge part of marketing and business acumen as a whole. Identifying patterns in consumer behavior, client interaction, or sales is vital.
Patterns play a huge role in Internet marketing, too. A huge part of Google’s algorithm is based on pattern recognition.
Fortunately for business owners, using patterns doesn’t require a PHD or a bunch of fancy programs. You can use tools like Google Analytics, Microsoft Excel, and old-fashioned pen and paper to help identify and capitalize on yearly sales patterns for your business.