Capturing the attention of Internet users and guiding them through specific motions is essentially a science. It’s such a vital part of web design that it has evolved into its own niche practice over the past decade, dubbed conversion rate optimization.
Businesses, services, news publications, and ecommerce stores alike are always testing to figure out which elements improve conversion rates. Will simply changing the color of a “buy now” button from orange to purple give us a bump in leads? What about the type of persuasive language we’re using?
There are a plethora of factors that play into CRO, and many digital marketing professionals have honed their skills within this field of conversion. Today we’ll cover some of the best practices in converting customers online, as well as the psychology behind them.
Today marks one month from “Mobilegeddon,” and Google’s mobile-friendly algorithm is in full swing. This means that it’s now more important than ever to have a website that’s accessible across multiple platforms and devices – or is it?
A lot of people who were expecting something dramatic are now asking, “What did Mobilegeddon actually do? I didn’t see any changes.” At WebpageFX, our response to questions regarding the impact of mobile-friendliness is typically that it varies by industry. But now that these questions are becoming increasingly frequent, we wanted some data to back us up. In order to find it, we did a little research of our own on which industries are the most (and least) mobile-friendly.
But before we jump into that data, let’s look at the effects of Mobilegeddon so far.
Personalization is one of the most effective marketing techniques to connect with customers online. While the exact methods are different for every business, adding personalized elements to landing pages is a proven method of driving conversions on your site.
But why is it so successful? The simple answer is that personalization shows customers that you care. You traveled the extra mile to tell John Smith of Generictown, Statename that you hope he’s doing well — that speaks volumes to your consideration as a company.
While personalization previously existed in emails, messages, and sales pitches, many businesses are successfully incorporating it into a wider variety of their marketing materials. You can now personalize almost any aspect of your marketing strategy — but one of the most profitable is the landing pages on your site.
Most industries fit very clearly into one of two categories – art or science. For marketing, however, the line is a bit more blurred. And depending on who you ask, you may get starkly contrasting answers as to which one it is.
This may seem like a purely philosophical argument, but thought behind it can cause marketers to approach their daily work in very different ways. That approach can not only influence their individual efforts, but the direction of their company’s marketing overall. So which direction should your strategy ideally lean?
The most successful marketers and marketing teams use a little bit of both. Keep reading to find out how you can strike the right balance to create a creative and data-backed strategy for your business.
Even for the most dedicated marketers, it can be difficult to keep up with the constantly-changing nature of the Internet. There are new developments almost every day, and sometimes it can feel like just when you think you finally have a handle on your marketing strategy, there’s a new algorithm update, tactic, or social platform to throw a wrench into it.
Here’s the thing: there is no foreseeable end to this string of trends and updates. But instead of seeing them as a force to be contended with, it’s time to embrace them. If you make staying up to date on developments in Internet marketing a priority, there’s a chance that one or two will be valuable to your business – and that you don’t have to worry about coming across as outdated.
So how can you stay up to date without spending all of your time obsessing over marketing trends? Keep reading to find out.
Every digital marketing team uses data from SEO metrics to gauge their success. And why shouldn’t they? Without the raw numbers to back them up, it would be practically impossible to justify the cost — or show the worth — of any SEO campaign.
Unfortunately, not all metrics are created equally, especially if you work with a hands-on boss who wants you to work within old-school parameters. While conversions, bounce rate, and time on site may prove critical to the success of a campaign, there are other metrics that you don’t need to consider, some of which can actually hold you back from working on more important KPIs.
So what are the metrics that you should avoid? The odds are good that you can find more depending on your business’s goals. But there are four common ones that practically every SEO campaign can do without.