Google’s Keyword Planner has long served as a great way to collect a list of keywords for your SEO efforts. However, now that Google is restricting access to the tool to users with active campaigns, it’s time to search for some alternatives!
More keyword tools are becoming available to help even the beginner-level SEO or content writer find what they need in terms of keyword research.
So how important is keyword research, you might ask?
It’s absolutely vital to the process of optimizing your site. If you don’t know what topics your audience is interested in or what information they’re searching for, you could end up wasting your time creating pages that never attract any traffic.
Thankfully, successful keyword research can help you avoid that problem.
Let’s take a look at some tools that are equally as effective as Google Keyword Tool, and can help your company improve your overall SEO strategy.
The United Kingdom voted in a highly-charged referendum to leave the European Union on June 23. The referendum was called “Brexit,” short for “British exit.”
Already, the world is starting to feel the effects as the British pound hits a 30-year low, the price of gold skyrockets, and the Scottish, Welsh, North-Irish, and English frantically search Google for information.
For the record, we’ll only look at trends from the four nations that make up the United Kingdom: England, Wales, Scotland, and Northern Ireland. We’re not looking at independent Ireland or any small island regions in the surrounding area (like the Isle of Man).
Here’s what we can learn already from the aftermath of Brexit.
Google has become so “smart” in recent years that you really don’t need any know-how to effectively use it. I key in convoluted stream-of-consciousness queries more often than I should, yet Google always gives me exactly what I want in return.
As Google gets better and better, search operators get used less and less. The functionality that they’ve historically provided is essentially baked into the search process nowadays.
But, from a marketing perspective, you need to be able to search “differently” from the average user.
Below, I’ve compiled a list of 8 Google search operators, along with what each one does and how they can be combined for maximum marketing utility.
Podcasts are this generation’s radio. Podcasting offers on-demand shows, free information, and huge marketing opportunities that all benefit producers, consumers, and advertisers.
But marketers don’t just benefit from advertising on podcasts — they also benefit from making podcasts.
In this post, we’ll cover how podcasting and SEO work together, why you should use them, and how you can start a podcast for $135.
Internet marketing is a high-octane industry with lots of competition and opportunity.
It seems like every day, something changes, and so does the landscape of Internet marketing. Whether it’s part of Google’s algorithm or an update to social media ad specifications, there’s always something new that you have to learn.
With an industry in a constant state of flux, it’s sometimes a wonder anything can get done at a micro level.
That’s why we decided to take a look at Internet marketing from a macro level. We took a look at the latest stats on digital marketing strategies, how much companies have invested in them, and how popular they are.
Once you’ve assembled a stellar marketing team, you should have no problem staying organized and on track, right? Wrong.
It’s easy for teams to become unorganized and lose productivity, and lack of organization can hurt your marketing success, while increasing stress levels and lowering employee morale—ouch.
At WebpageFX, we’re all about maximizing organization and productivity with time saving tips and tools. In this post, we’ll take a look at eight tools that can keep your marketing team on the fast-track to success.