Over the years, marketing experts have made their own definitions for what customer lifetime value, or LTV, is. However, all of these definitions boil down to the same common theme: LTV is the projected net profit contribution of a customer over time.
It’s basically the estimated dollar value attributed to each customer or client relationship. As a business owner, you must have a LTV that’s much higher than the cost of acquiring a customer. Otherwise, you’ll continue to lose money over time.
As the owner of an ecommerce store, you have many major decisions to make that directly impact your company. What products will you carry? How will you determine your pricing? What shipping services will you use? All these and more are questions you need to answer before launching your site.
But before you begin the process of designing your store – or selecting a web design agency to take on the project – you have to determine which content management system, or CMS, you want to use. And in when it comes to ecommerce, there are two major names to choose between: Drupal and Magento.
In this post, I’ll discuss everything you need to know about Drupal and Magento so you can pick the right CMS for your site.
Americans spend a lot of money online throughout the year. Ever since ecommerce started in the 90s, it’s taken off and become a massive industry that serves pretty much everyone everywhere. From the giants like Amazon and eBay to the niche stores like ThinkGeek and Hunter’s Wine Shop, there’s no shortage of places for Americans to spend their cash on the Internet.
But what’s the actual amount of money that Americans spend on ecommerce every year? What are people buying? And, if you run or work at an ecommerce business, what are the takeaways for you?
Those are just some of the questions we wanted to answer with our look at how Americans shop online.
An increasing amount of today’s consumers take to the Internet to research businesses and products before deciding how to spend their money. They read reviews on sites like Amazon, look for recommendations from their friends on social media, and in the case of local businesses, they read the advice of others on Yelp.
This means that if you’re a local business owner, your customers are already talking about you on the site. And although shining reviews are a great way to build a reputation online, negative ones can keep potential customers from even giving you a chance.
Thankfully, a quick and appropriate response can show Yelp users that your business is worth visiting. And with the following five steps, you’ll be well on your way to creating a stronger Yelp reputation.
It’s October, and that means it’s the beginning of the most celebrated, barista-centric season of the year:
Pumpkin latte season!
Since their invention in the early 2000s, millions and millions of cups of hot, pumpkin-y goodness have sold throughout the world. Today, almost every coffee company in the United States has a pumpkin latte recipe, whether they call it a “pumpkin spice latte,” “hot pumpkin latte,” or something else delightfully pumpkin-esque.
But what’s actually in these awesome autumn pick-me-ups?
Well. It’s interesting, to say the least. So interesting that it’s hard to imagine the pumpkin latte has become as popular as it is without the help of a little marketing magic.
Copywriting is a process. It takes a lot of time, dedication, and passion to do it well — not to mention a lot of organization.
The majority of professional copywriters all work on a schedule, and that schedule keeps them producing regular content that both readers and search engines can expect at a certain time and a certain standard of quality.
While regularly publishing is great for building a company’s online reputation, it can also pile a lot of pressure on professional copywriters, especially those who are just starting their writing careers. So if you want to consistently produce quality content on a schedule, these tools will be a huge help.