Over the past two years, I’ve heard and read tons of people who use “SEO” and “ranking” as synonyms. But are they really the same thing?
For all the more SEOs talk about ranking, Google seems almost determined to change the name of the optimization game to something else. And it kind of makes sense — at least from a user experience standpoint. Google has made lots of additions to search results pages, like the carousel or shopping feed, that help searchers find what they want.
If you’re a marketer, that means you can’t afford to spend all of your time focusing on ranking. Today, SEO is about something much less tangible.
Think about the last time you made a purchase, either online or off. How did you decide which business to patronize? And what factors ultimately convinced you to buy? If you’re like most consumers, you looked for recommendations from other people. Maybe you asked a friend if they’d ever been to a certain restaurant, looked for online reviews of a particular product, or visited a company’s social media pages to see how popular they were with their customers. Regardless of the methods you used, it’s common to look for outside opinions when considering a purchase.
As a business owner or marketer, this means that your customers are doing the same. And as easy as it may be to kick back and let third-party review sites do the work for you, it’s better to take a proactive approach and include social proof right on your site.
Optimization is the cornerstone of any successful blog. After all, you need people to be able to find the content that you create — otherwise, why make it?
But the Internet changes every day, and with blog posts that stick around for days, weeks, months, and even years, your past prize pigs might not be pulling their weight anymore.
So how do you make your old content work for you? And why should you revisit it in the first place?
How convenient that you’d ask!
Capitalism spawns competition and ultimately steers the flow of imports and exports between countries.
At any given time, the import or export prices of one country may counter those of another, which impacts all parts of the businesses involved. For example, strategical imports such as domestic grain alternatives like corn substitutes and barley allow China’s feed mills to increase production at cheaper prices. The demand resulted in a 68% increase of barley imports, which is primarily used in brewing beer.
Most savvy business owners know that a strong content marketing strategy is one of the best ways to boost their site’s rankings and traffic, but even so, many of them don’t have or regularly update a company blog. There are a handful of reasons for this, but the most common is simple: They don’t consider themselves writers.
Many people seem to believe that writing is an inherent ability – either you have it or you don’t. Fortunately, that’s not at all the case. And while some people may have an easier time finding the right words to explain their ideas, anyone can write a blog post with a little time and energy.
Follow these six steps, and you’ll be well on your way to writing blog posts that attract site visitors – and possibly new customers:
When I started working in marketing, I was lucky — I worked internally for a company, and someone else had already done all the heavy lifting to make sure the company would invest in SEO. They talked to the boss, they knew all the stats, and they made a department that could grow the company.
But I didn’t know back then just how hard it could be to convince some companies to utilize SEO, especially if you work for a small business in a small town. That mentality — at least as I’ve seen it — is based on tradition instead of innovation, not always because that’s what works best, but because it just works. Why fix what ain’t broke?
Fast-forward a few years, and I now have some perspective on how hard those first marketers had it, the ones who had to push against a set-in-stone marketing plan built on traditional avenues. They had it rough, and even though it’s 2015, there are still a lot of small businesses out there that haven’t started using SEO yet.
So in the event you aren’t as lucky as I was, and now you’re the one convincing your boss that SEO is worth it, these ten stats can give you the extra oomf you need to succeed.