Interview: Kevan Lee, Buffer Content Crafter

Interview: Kevan Lee, Buffer Content Crafter

Our InterviewFX series continues! These interviews offer business owners and marketers important insight, advice, and ideas that will help grow their online presence and become more successful at what they do. To see past interviews, visit this page or click the “InterviewFX” button in our sidebar.

Today, we’re asking Kevan Lee of social sharing service Buffer five questions about his job as a Content Crafter, common misconceptions about content marketing, and how he gets inspired. Keep reading to see the full interview!

Thin Isn't In: How to Recover from Google's Thin Content Penalty

Thin Isn’t In: How to Recover from Google’s Thin Content Penalty

Most of Google’s website penalties are fairly straightforward. But there’s one that has the potential to be confusing, and cause serious trouble for webmasters who don’t know how to properly address it.

The thin content manual penalty, introduced just last year, is one that removes websites from search results on the basis of their content adding no value to the online landscape. But what is thin content, exactly? And how can webmasters who receive this penalty take actions to get their sites ranking again?

In this post, I’ll define thin content, explain the penalty, and provide ways that you can recover from it — or avoid it, if it’s something you haven’t yet encountered. Read on to learn more!

Why Incentivizing Online Reviews is a Bad Idea

Why Incentivizing Online Reviews is a Bad Idea

A struggle for many business owners is getting their average customer to leave a positive review online. Unfortunately, people are often quick to leave a review online only if they are dissatisfied with their experience and want to seek personal justice with a punishing or negative review.

In order to receive more positive reviews, businesses usually decide to offer incentives or freebies to reward customers for talking up their business online. Popular methods of incentivizing online reviews include offering a product discount, entry into a monthly prize drawing, or even cold hard cash.

At this point in the game, most business owners have felt the sting of a negative review, whether it was warranted or not, and have yearned to cover it up . Business owners are also becoming well aware of the SEO benefits of online reviews, especially for local SEO. If you want your business to show up here:


… then you need reviews.

Bribery is a strong word. But how can a business encourage patrons to leave more (positive) reviews without coming close to doing this? Is “incentivizing” a no-no for businesses?

Short answer: yes. While it’s crucial to do everything you can to bring in positive reviews on a regular basis, it’s equally important to adhere to the guidelines of each review site to keep your business out of trouble. Incentivizing reviews has been a big grey area for many online review sites in the past, but it’s becoming increasingly dangerous to encourage reviews for many sites.

Here’s how the most popular online review websites feel about incentivizing reviews, and how you can get more reviews of your business without stepping into the gray area of incentivization.

5 of Our Favorite Workplace Productivity & Positivity Books

5 of Our Favorite Workplace Productivity & Positivity Books

At WebpageFX, we encourage each other to read and learn as much as possible. We’ve created an extensive library of over 250 books, online classes, courses, and audio programs so our team can continue to learn and grow. Since two of our company values are “we value positivity as the foundation of our WebpageFX family” and “we know how to be productive, hustle, and get things done,” we have quite a few about books about both positivity and productivity.

Alteration aside, positivity and productivity go hand in hand because they feed off of each other and cause each other to grow at the same rate. The more positive you are, the more you get done, and the more you get done, the happier you are. It’s a simple concept, but it requires real effort. That means you can’t just read these books and expect your life to change. You have to take the information and actually apply it.

This is why I’ve put together a list of five of our favorite books that help you be happier and work harder… at the same time.

Can your social media activity play a role in determining your credit score?

At the moment, credit scores in the US are determined by five factors, none of which have anything to do with your online activity. However, according to a report from the Wall Street Journal, some lenders are beginning to use Facebook and other social media sites to verify the identities or worthiness of loan or credit applicants.

Surprisingly, for some lenders, this kind of behavior is nothing new. Read on to learn how some companies are using your social media profiles or activity to determine whether or not you have a high “social credit score” and are worth the risk of a loan.

The Importance of Social Proof and 4 Easy Ways to Use It

The Importance of Social Proof and 4 Easy Ways to Use It

It’s all in the numbers.

social proof statYou’re trying to decide between a pair of shoes online. What’s one of the first places you look? The reviews. How many positive reviews did they get? How many negatives? How did other consumers rate this item? Perhaps you call a family member to help you decide, or you post your shoe dilemma on social media.

Oh, social media! The macrocosm of social proof—the powerful consumer force and tipping point on our decision scale. Social proof can be seen in the real world in thousands of situations throughout history, both for good and bad. To save you five hours from reading an exhaustive article on all things social proof, I’ll just stick to what I know best—the web. (However, if you’ve got the time and want to learn more, check out Influence: The Psychology of Persuasion by Dr. Robert Cialdini.)

What is Social Proof?

Social proof is defined as such: Third party endorsements that create the psychological phenomenon where people reason that the actions of others should determine their correct choice or behavior.