Interview: Jon Gordon, Author & Speaker

Interview: Jon Gordon, Author & Speaker

Our InterviewFX series continues! In this exclusive series, we offer you insights and tips from marketers, entrepreneurs, authors, and other notable industry experts. Today, we’re extremely excited to bring you an interview with Jon Gordon, one of our absolute favorite authors here at WebpageFX.

We don’t just read Jon’s books — we live them. His Wall Street Journal Bestseller The Energy Bus has become not only a must-read for our team members, but it’s also inspiration for how we work every day. We even have posters on the wall and flyers on our desks to remind us of Jon’s “10 Rules for the Ride of Your Life.”

WebpageFX Energy Bus Poster

The rules of The Energy Bus offer great advice, including getting rid of “Energy Vampires,” or people who suck the energy out of the room with complaining and negativity. Jon recently had a chance to talk with us about his No Complaining Rule, Energy Vampires, and the importance of getting everyone onto The Energy Bus.

Keep reading to check out what Jon has to say!

Improve Your Marketing by Addressing Customer Pain Points

Improve Your Marketing by Addressing Customer Pain Points

The other afternoon, when I was driving down the highway, I noticed a Qdoba billboard that said in, enormous letters, “freedom tastes like guacamole.”

At first I laughed. Then as I got closer, I read the rest of the text, which included the phrase “extras aren’t extra.” Now instead of laughing, I was intrigued. And suddenly very hungry for a burrito with extra guac.

qdoba-pain-pointI’ve never eaten at Qdoba. But I have eaten at plenty of other burrito shops, which typically charge between $1 and $1.50 for extra guacamole, sour cream, queso, and pretty much everything else I enjoy putting on my food. So when I pulled up Qdoba’s #freeyourflavor campaign a little later, and found out that the premise was exactly as they succinctly explained it on that billboard — that guacamole was free instead of a buck — I decided to pay them a visit.

Qdoba’s latest marketing campaign isn’t just supposed to make you hungry for a burrito: it’s a shining example of the power of what you can accomplish when you address customer pain points.

Are You Using These New AdWords Features?

Are You Using These New AdWords Features?

If your business is already using Google AdWords for its pay-per-click (PPC) advertising, you’re probably already quite familiar with how it works. But as with everything online, Google is always making updates to its features, improving your advertising experience and giving you new ways to reach potential customers.

Here’s a quick round-up of some of the new AdWords features and recent changes, and some ideas on how you can use them to your advantage online.

Interview: Marci Fox, Ph.D.

Interview: Marci Fox, Ph.D.

Our InterviewFX series continues! Today we’re sitting down with licensed psychologist Marci Fox, Ph.D., co-author of the book “Think Confident, Be Confident.”

Dr Fox’s book is a favorite of many team members of WebpageFX, and has helped us create the positive work environment that we’re famous for. We also recently featured it on our list of the 5 best productivity and positivity books. The book takes psychological look at how people can eliminate self-doubt to make them more productive workers and better people.

Check out what she had to say in this five question interview!

A few weeks ago, I shared some tips with you about setting up and optimizing your personal LinkedIn profile. Now that you’ve hopefully become an expert on the topic of using LinkedIn for yourself, it’s time to kick things up a notch and move on to Company Pages.

Creating a Company Page on LinkedIn gives your business a place to talk about what you’re doing, share your content, and engage with the people who are interested in you. If you’re new to LinkedIn or have never managed a Company Page before, never fear! This tutorial will teach you how to optimize your Page for both search engine visibility and user friendliness, using real examples from real LinkedIn pages.

Let’s get started!

Interview: Trevor Klein, Moz Content Strategist

Interview: Trevor Klein, Moz Content Strategist

Our InterviewFX series continues, bringing you valuable insights and tips from business owners, marketers, and more. Today’s interview is with Trevor Klein, Moz‘s content strategist.

Trevor graciously shared some of his thoughts with us about content marketing, including whether or not all businesses should have a content program, what he thinks about content shock, and how to come up with new ideas for articles, blog posts, and other forms of content when you’re having trouble.

Read on to see his advice, and to get a peek into Moz’s company culture!