PPC campaigns are designed to get results on a limited budget. But in order for them to work well, they have to be laser-focused on their target markets.
You can get every penny’s worth from your PPC initiatives by using these 25 negative keywords.
Of all of the social media platforms today, one of the least-understood is Google+. Many business users find it confusing thanks to the many changes it’s undergone in the past few years.
As a result, lots of businesses let their profiles go inactive or simply never set them up in the first place. But if you want to reach potential customers – and show up on Google Maps – your page needs to be active and up-to-date.
Fortunately, managing a Google+ page isn’t complicated once you get used to the platform. But first, you need to be able to access it. So if someone else currently has ownership of your page, keep reading to learn how to get access and take control of your business’s Google+ presence.
Today, digital marketing is a no-brainer for any business that wants to grow.
But a decade ago, digital marketing was a new concept, and most of the business world relied on traditional marketing strategies.
They don’t have to be opposites, though. Combined, traditional and digital marketing have the potential to transform your business through explosive long-term growth that can make you a powerhouse in your industry.
Building links from reputable sites can be a challenge, especially if you’re a local business and only serve a specific area. That being said, they’re essential for a strong online presence, so you need to build them to succeed on the Internet.
But instead of pitching national publications and news sites, focus your energy on local opportunities. These are not only more attainable, but also more likely to reach local readers who can become customers. We looked at some of these opportunities in a previous blog post, but there are many more if you’re willing to go beyond the basics.
If you’re ready to use real-life connections to build links online, the following seven opportunities can help you grow your business.
International SEO is one of the best ways to expand your business — but only if you’re prepared for it. Without the right strategy, it can end up a waste of time.
This is how you can make sure your business is ready for the leap abroad.
When it comes to building relationships with customers, few online channels are as valuable as social media. Platforms like Facebook and Twitter make it easy to interact with the general public and make your brand more accessible.
Many of them also allow you to monitor the performance of your pages and posts, which can help you improve as you learn what works and what doesn’t. But if you’re an analytics-driven marketer, it can be easy to get caught up in all of these platform-specific metrics.
Unfortunately, some of these metrics are virtually useless for marketing purposes and don’t do much beyond boost your company’s (or your social media manager’s) ego. Often referred to as “vanity metrics,” the following three metrics are often false indicators of success: