PPC Management

PPC Management Pricing

PPC (Pay-Per-Click) advertising is the most accountable form of advertising. You can set an exact budget and only pay when a visitor clicks on your ad to visit your site. Paid advertising can also include remarketing options and specific mobile ads.

How Is PPC Management Pricing Determined?

WebpageFX offers three different packages. The PPC Management pricing of each package is based on the budget of the campaign. The PPC Management pricing also varies by additional services included in each package, such as landing page design & implementation and website conversion analysis reporting. Please see chart below for details on our PPC Management pricing.

What Other PPC Options Are Available?

WebpageFX offers pay-per-click advertising on Google and Bing Search and Display networks. To take your PPC beyond these networks, consider Remarketing or Mobile ads!

Remarketing - through effective call-to-actions coupled with compelling designs, once a customer visits your site, Remarketing ads remind them to visit again. Targeting options include sending remarketing ads to a visitor who viewed a key webpage or to a potential customer who left midway through the shopping cart process. Remarketing PPC allows you to capture and convert the potential customers who would have otherwise been lost to competitors.

Mobile Ads - since 2010, search engines reported an average 25% of searches happening on mobile devices. With potentially 25% of possible customers performing searches on their tablets or smartphones, Mobile PPC allows your business to target these visitors. Through mobile advertising campaigns, the WebpageFX PPC specialists design ads specifically to produce high click-through and conversion rates from mobile searchers.

What Makes WebpageFX an Authority on PPC Management Pricing?

WebpageFX has some of the best Internet Marketers in the industry with a combined experience of 35+ years. We've been offering Internet Marketing services since PPC was an advertising option.

If you've been researching PPC pricing, you've probably found that most firms do not list their PPC pricing online. While we can't speak for the logic behind their decision, WebpageFX's policy is to provide clients with the best solutions possible, without smoke screens. We're upfront with what each PPC Management pricing level involves so our clients know exactly what is included in their PPC pricing plan.

WebpageFX's track record of excellence demonstrates the superior ROI PPC provides. Our PPC search marketing campaigns frequently surpass 4,000%.

For a detailed explanation of our PPC pricing models, please see the charts below: PPC, Remarketing, Mobile PPC

PPC

Features	Basic Plan	Aggressive Plan	Market Leader
Monthly PPC spend with PPC networks	Up to $2,500	$2,501 to $5,000	$5,001+
Keywords in campaign	Up to 400	Up to 2,000	Up to 10,000
Google PPC Network	✔	✔	✔
Bing PPC Networks		✔	✔
Facebook PPC		✔	✔
Initial campaign development & strategy	✔	✔	✔
Advanced keyword research	✔	✔	✔
Competitor analysis	✔	✔	✔
Ad campaign copywriting	✔	✔	✔
Ad copy performance testing	✔	✔	✔
Ongoing keyword development and tweaking	✔	✔	✔
Dynamic keyword insertion into ads	✔	✔	✔
Google analytics integration & goal tracking	✔	✔	✔
Results analysis/reporting	✔	✔	✔
Strategic bid management	✔	✔	✔
PPC account settings monitoring (Ex. Geotargeting)	✔	✔	✔
Single account representative	✔	✔	✔
Up to two personal consultations per month	✔	✔	✔
Monitoring clicks, conversions and click fraud activity	✔	✔	✔
Automated bid management		✔	✔
Setup and management of rule based bidding		✔	✔
International PPC campaign management		✔	✔
Ecommerce PPC ROI reporting		✔	✔
Landing Page design & implementation		✔	✔
Website conversion analysis reporting		✔	✔
Website conversion analysis implementation			By Quote
Multivariant testing on landing page			By Quote
Multivariant testing ecommerce store & checkout/cart process			By Quote
$100 AdWords credit on new accounts	✔	✔	✔
Monthly performance & analysis reporting	✔	✔	✔
One time setup (1st month):	$1000	$1750	$2500
Progressive monthly management:	$325	14% of monthly budget	12% of monthly budget
Need more information? Call Us: 717-609-1553

Remarketing

Features	Basic Plan	Aggressive Plan	Market Leader
Remarketing audience(s) set up	1 to 2	3 to 5	6 or more
Google display network	✔	✔	✔
Frequency limitations	✔	✔	✔
Installation of remarketing tags	✔	✔	✔
Call to action strategy	✔	✔	✔
Custom audience combinations		✔	✔
Ad placement optimization		✔	✔
Mobile & tablet targeting			✔
A/B split testing of ads			✔
Retargeter Usage			✔
Retargeter Impressions			Up to 175,000
Banner creative	✔	✔	✔
Edits to creative	✔	✔	✔
Banner sizes provided
468x60	JPG	JPG & Gif	JPG, Gif & Flash
728x90	JPG	JPG & Gif	JPG, Gif & Flash
250x250	JPG	JPG & Gif	JPG, Gif & Flash
200x200	JPG	JPG & Gif	JPG, Gif & Flash
336x280	JPG	JPG & Gif	JPG, Gif & Flash
300x250	JPG	JPG & Gif	JPG, Gif & Flash
120x600	JPG	JPG & Gif	JPG, Gif & Flash
160x600	JPG	JPG & Gif	JPG, Gif & Flash
Spend on Google (Plus PPC Spend)	$225	$350	$1,150
One time setup (initial)	$1,000	$1,400	$2,000
Need more information? Call Us: 717-609-1553

Mobile Ads

Spend	$400 t0 $2,000	$2,001 to $5,000	$5,001+
Geo-fencing ad targeting	✔	✔	✔
Mobile Ad Design	✔	✔	✔
120x20	✔	✔	✔
168x28	✔	✔	✔
216x36	✔	✔	✔
300x50	✔	✔	✔
Google Mobile Search Ads	✔	✔	✔
Bing/Yahoo Mobile Search Ads	✔	✔	✔
YouTube/Video Ads	✔	✔	✔
Ads in iPhone Apps	✔	✔	✔
Ads in Android Apps	✔	✔	✔
Facebook Mobile Ads		✔	✔
FourSquare Ads		✔	✔
Coupons		✔	✔
Ads on Pandora (Client supplied audio file)			✔
Twitter Mobile Ads			✔
International mobile ads			✔
SMS Messages			✔
SMS Delivery			$0.035 per recipient
One month setup (initial)	$900	$1,300	$1,700
Monthly	$325	$500	$750
Need more information? Call Us: 717-609-1553

Why Employ WebpageFX for Professional PPC Management Services?

By drawing on the expert knowledge and skill of the PPC management team at WebpageFX to manage your PPC accounts and the campaigns within, you have Google AdWords Certified Individuals and Microsoft Advertising Professionals working on your side. As such, our team of PPC managers is more than qualified to manage your PPC account as we are continually staying up to date with changes within these ad platforms and current best practices and tailoring your campaigns accordingly.

Each of our Internet marketers possesses the knowledge and experience necessary to increase your ROI by maximizing your overall PPC budget and ad spend by optimizing your AdWords and adCenter campaigns so you receive the most relevant and quality clicks possible.

What's more, recognition of our team members' by Google and Microsoft as certified and accredited PPC managers demonstrates the knowledge and ability we possess in using the latest AdWords and adCenter tools available. This expertise works together with our awareness of the most up-to-date best practices to provide you with a successful and lucrative PPC campaign. Whether we are starting from scratch and setting up your very first campaign, or we are overhauling your existing campaigns, our innovative approach to optimizing each campaign ensures you will receive the best return on your investment.

Neglecting the data available at your fingertips that could be providing you with key insights on how to continually improve upon what you've done is to your detriment. The last thing you want to do after setting up optimized search engine marketing ad campaigns is allow them to run without ever paying attention to how they are performing. You could either pay a full time person to manage this, or you could take advantage of our professional PPC management team that has extensive experience in running a broad array of PPC campaigns.

At WebpageFX, we draw upon the data available when determining our ongoing strategy and continually test ad copy and keyword opportunities to further improve the performance of your campaigns. Likewise, we ensure you are taking full advantage of key opportunities you may otherwise have missed out on and that your ad budget is constantly being maximized. No ad campaign is ever perfect or complete; neglecting the data you have available to make well-informed decisions moving forward is to not make the most of what is readily available to you. Professional pay per click (PPC) management services ensure the paid traffic to your website is monitored frequently and highly relevant. As anything else, search queries continually evolve; it is for this reason your PPC manager will stay on top of your industry and your competitors to ensure your advertising dollars are being spent in the most cost-effective manner. In addition to the insightful recommendations and data-driven updates we will make ongoing to your ad campaigns, our reporting process ensures you are constantly in the know of how your ad campaigns are performing and the changes we are making to maximize the use of your ad spend by improving your ads to increase click-through-rate, filtering out irrelevant traffic to eliminate unprofitable clicks and adjusting bids so you are experiencing the best ROI possible.

How Do I Know which PPC Management Pricing Level Is What I Need?

An array of services is included with each PPC Management pricing level WebpageFX offers. We'll work with you to review your goals, your marketing budget, and your industry to determine the best PPC Management pricing level for you.

How Does WebpageFX Determine Their PPC Management Pricing?

WebpageFX has been managing successful PPC campaigns for a combined 35+ years. We know exactly what is required to achieve superior results. We base our PPC Management pricing on the resources it takes to manage your effective campaign.

Why Does PPC Pricing Differ From Firm to Firm?

Unfortunately, there's no industry standard for PPC Management pricing. Any company can claim they create and manage successful PPC campaigns and set whatever PPC pricing they'd like. Clients are left with the difficult challenge of determining fair PPC pricing.

PPC pricing is also difficult for some to determine because they require a variety of resources and can frequently change based on search engine's updates. WebpageFX bases their PPC pricing on these possible changes to provide the most accurate PPC pricing possible.

What Does WebpageFX's PPC Management Pricing Include?

For a detailed list of the services included in each of our PPC Management pricing levels, please see the chart above.

What isn't illustrated in the PPC Management pricing above is WebpageFX's qualifications: we've got the best Internet Marketers in the industry with a combined 35+ years of experience creating successful campaigns for clients that often surpass 4,000% positive results.

Call 717-609-1553 or contact us online today to start maximizing your pay-per-click search marketing budget and to discuss the PPC Management pricing level that is right for your goals.