PPC Management

PPC Management Pricing

PPC (Pay-Per-Click) advertising is the most accountable form of advertising. You can set an exact budget and only pay when a visitor clicks on your ad to visit your site. Paid advertising can also include remarketing options and specific mobile ads. A leading PPC management agency, WebpageFX offers:

  • Reliable Internet marketing services that give you the opportunity to work with the top certified PPC specialists in the industry
  • A dedicated account manager qualified and equipped to provide you with services tailored to meet your needs
  • An opportunity to maximize your pay-per-click search presence with pricing that fits your budget

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How is PPC Management Pricing Determined?

WebpageFX offers three different pay-per-click management packages. The pricing of each package is based on the budget of the campaigns managed. Our PPC management pricing also varies by additional services included in each package, such as landing page design and implementation and website conversion analysis reporting.

For a detailed explanation of our PPC pricing models, please see the charts below. Currently, the PPC and AdWords management packages offered are PPC, Remarketing, and Mobile PPC.

PPC Management Pricing

Features
Basic Plan
Aggressive Plan
Market Leader
Monthly PPC spend with PPC networks Up to $2,500 $2,501 to $5,000 $5,001+
Keywords in campaign Up to 400 Up to 2,000 Up to 10,000
Google PPC Network
Bing PPC Networks  
Facebook PPC  
Google Remarketing  
Initial campaign development & strategy
Advanced keyword research
Competitor analysis
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Results analysis/reporting
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Single account representative
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity  
Setup and management of rule based bidding  
International PPC campaign management  
Ecommerce PPC ROI reporting  
Landing Page design & implementation  
Website conversion analysis reporting  
Banner ad design for remarketing   Add $1,000 1 set included
Facebook remarketing (Includes banner design)    
Website conversion analysis implementation     By Quote
Multivariant testing on landing page     By Quote
Multivariant testing ecommerce store & checkout/cart process     By Quote
Monthly performance & analysis reporting
Monthly performance & analysis reporting
Free $100 AdWords credit to new clients
One time setup (1st month): $1000 $1750 $2500
Progressive monthly management: $325 14% of monthly budget 12% of monthly budget

Remarketing Campaigns Pricing

Features
Basic Plan
Aggressive Plan
Market Leader
Monthly spend to remarketing networks Up to $1,500 $1,501 to $3,500 $3,501+
Google display network
Frequency limitations
Installation of remarketing tags
Call to action strategy
Custom audience combinations  
Ad placement optimization  
Mobile & tablet targeting    
A/B split testing of ads  
Facebook remarketing    
Twitter remarketing  
Banner creative
Edits to creative
Number of JPG banner ad sets provided (9 sizes per set) 1 set 1 set 2 sets
One time setup (initial) $1,000 $1,400 $2,000
Monthly management fee (Waived if doing Aggressive or Market Leader PPC Management) $225 $350 $500

Mobile PPC Advertising Pricing

Spend
$400 t0 $2,000
$2,001 to $5,000
$5,001+
Geo-fencing ad targeting
Mobile Ad Design
120x20
168x28
216x36
300x50
Google Mobile Search Ads
Bing/Yahoo Mobile Search Ads
YouTube/Video Ads
Ads in iPhone Apps
Ads in Android Apps
Facebook Mobile Ads  
FourSquare Ads  
Coupons  
Ads on Pandora (Client supplied audio file)    
Twitter Mobile Ads    
International mobile ads    
SMS Messages    
SMS Delivery     $0.035 per recipient
One month setup (initial) $900 $1,300 $1,700
Monthly $325 $500 $750

What Other PPC Options Are Available?

WebpageFX offers pay-per-click advertising on Google and Bing Search and Display networks. To take your PPC beyond these networks, consider Remarketing or Mobile ads!

Remarketing - through effective call-to-actions coupled with compelling designs, once a customer visits your site, Remarketing ads remind them to visit again. Targeting options include sending remarketing ads to a visitor who viewed a key webpage or to a potential customer who left midway through the shopping cart process. Remarketing PPC allows you to capture and convert the potential customers who would have otherwise been lost to competitors.

Mobile Ads - since 2010, search engines reported an average 25% of searches happening on mobile devices. With potentially 25% of possible customers performing searches on their tablets or smartphones, Mobile PPC allows your business to target these visitors. Through mobile advertising campaigns, the WebpageFX PPC specialists design ads specifically to produce high click-through and conversion rates from mobile searchers.

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What Makes WebpageFX an Authority on PPC Management Pricing?

WebpageFX has some of the best Internet Marketers in the industry, with over 15 in-house AdWords Certified Professionals. Your Internet Marketer will be PPC Certified, and your campaign will benefit from their vast experience of running paid campaigns. WebpageFX has been offering Internet Marketing services since PPC was an advertising option.

Microsoft Advertising Accredited Google AdWords CertifictionIf you've been researching PPC pricing, you've probably found that most firms do not list their PPC pricing online. While we can't speak for the logic behind their decision, WebpageFX's policy is to provide clients with the best solutions possible, without smoke screens. We're upfront with what each plan involves so our clients know exactly what is included.

WebpageFX's track record of excellence demonstrates the superior ROI PPC provides. Our PPC search marketing campaigns frequently surpass 4,000%. If that's the kind of ROI you're looking for, we want to hear from you!

Professional PPC Management Services from WebpageFX

By drawing on the expert knowledge and skill of the PPC management team at WebpageFX to manage your PPC accounts and the campaigns within, you have Google AdWords Certified Individuals and Microsoft Advertising Professionals working on your side. As such, our team of PPC managers is more than qualified to manage your PPC account as we are continually staying up to date with changes within these ad platforms and current best practices and tailoring your campaigns accordingly.

Each of our Internet marketers possesses the knowledge and experience necessary to increase your ROI by maximizing your overall PPC budget and ad spend by optimizing your AdWords and adCenter campaigns so you receive the most relevant and quality clicks possible.

What's more, recognition of our team members' by Google and Microsoft as certified and accredited PPC managers demonstrates the knowledge and ability we possess in using the latest AdWords and adCenter tools available. This expertise works together with our awareness of the most up-to-date best practices to provide you with a successful and lucrative PPC campaign. Whether we are starting from scratch and setting up your very first campaign, or we are overhauling your existing campaigns, our innovative approach to optimizing each campaign ensures you will receive the best return on your investment.

Neglecting the data available at your fingertips that could be providing you with key insights on how to continually improve upon what you've done is to your detriment. The last thing you want to do after setting up optimized search engine marketing ad campaigns is allow them to run without ever paying attention to how they are performing. You could either pay a full time person to manage this, or you could take advantage of our professional PPC management team that has extensive experience in running a broad array of PPC campaigns.

Some of Our Internet Marketing Successes:

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How Do I Know Which PPC Management Service Level to Choose?

An array of services is included with each PPC Management pricing level WebpageFX offers. We'll work with you to review your goals, your marketing budget, and your industry to determine the best PPC Management pricing level for you.

Your cost for PPC management will vary based on the size of your business, and how much you want to invest in a pay-per-click campaign. It may also depend on the keywords you are targeting or want to target, and how much each click will cost. Although we offer standard PPC management fees in the tables above, we can certainly develop a custom pricing plan just for you, your business, and your unique goals and expectations.

Why Choose WebpageFX for Your PPC Management Agency?

As you might have already guessed, here's no industry standard for PPC Management pricing. Any company can claim they create and manage successful PPC campaigns and set whatever PPC pricing they'd like. Clients are left with the difficult challenge of determining fair PPC pricing—if they can even find it online.

A typical PPC agency won't publish their pricing online. But we're different. We publish our PPC services pricing right on our website, giving you the information and peace of mind to make a decision without spending hours researching the web for what is fair.

We do things a little different here. As a full service Internet marketing agency, we draw on all data available when determining our ongoing strategy. We continually test ad copy and keyword opportunities to further improve the performance of your campaigns. Likewise, we ensure you are taking full advantage of key opportunities you may otherwise have missed out on, and that your ad budget is constantly being maximized.

No ad campaign is ever perfect or complete. Neglecting the data you have available to make well-informed decisions moving forward a mistake. Our professional pay per click (PPC) management services ensure the paid traffic to your website is monitored frequently and highly relevant. As with anything else, search queries continually evolve, and it is for this reason your PPC manager will stay on top of your industry and your competitors to ensure your advertising dollars are being spent in the most cost-effective manner.

In addition to insightful recommendations and data-driven updates, our reporting process ensures you are constantly updated on how your ad campaigns are performing, and the changes we are making to maximize the use of your ad spend. This way, you'll have the satisfaction of knowing that you are experiencing the best ROI possible.

Ready to launch your first PPC campaign? Call 717-609-1553 or contact us online today to start maximizing your pay-per-click results.

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