How Does Online Call Tracking Work?
Please refer to the graphic below for an explanation of how our online call tracking software works.
Do I Really Need to Track Phone Calls?
You may find that your business prospects prefer to call you rather than fill out an online form. The people who choose to pick up the phone tend to be higher quality leads, may be further down the sales funnel, and thus more likely to convert. As a result, you could be seriously underestimating the conversion rate and overall effectiveness of your web marketing efforts.
Our proprietary online call tracking software, CallTrackerFX, allows us to track phone calls as effectively as online conversions. And with our website call tracking service, you can set up multiple phone numbers to track calls via a multitude of marketing materials.
Website Call Tracking Tools to Help You Get Ahead
As WebpageFX's proprietary call tracking software, CallTrackerFX is a tool that gauges the number of leads a particular website generates. It enables WebpageFX to track the number of phone calls originating from visitors viewing a website or a particular component of a website, such as a form or landing page.
CallTrackerFX is especially valuable to service-based businesses, where website visitors are more likely to call the company rather than place an online order or complete a "contact us" form.
With the implementation of website call tracking services, we are able to report the true ROI and make more informed decisions on future changes to your website and Internet marketing strategy. While other Internet marketing firms determine client website strategies based on partial data, WebpageFX can see the whole picture, which is why we continue to provide superior results for our clients.
Some of Our Web Development Successes:
Make More Informed Decisions with a Call Tracking System
CallTrackerFX can track exactly where your customers are calling you from. By knowing where your customers found you and decided to finally pick up the phone, you are provided key insight to the thought process and behaviors of your target customer.
Wondering if your customers found you via organic or direct traffic? What about which search engine they used? Perhaps you're running a PPC campaign, social media campaign and email marketing campaign all at the same time and you need to know which is delivering the best results. Lucky for you, you don't have to wonder anymore or merely speculate which campaign is bringing you maximum ROI. By tracking each of these sources and more with website call tracking, you can make the best decision for the future marketing efforts of your company so you can invest your marketing dollar where it matters most.
How Online Call Tracking Reporting Works
All incoming calls are still routed to your central information line, but different phone numbers allow our software to determine exactly how each caller came to your website. This is done by logging each phone call within your website's analytics reports.
WebpageFX combines data from website call tracking with your website analytics, ensuring completely accurate conversion reporting. Our call tracking service is fully compatible with Google Analytics, as well as many other many other website analytics products. In addition to tracking the number and source of phone conversions, our website call tracking technology can be configured to even provide geographical data regarding the individuals who called after viewing your website.
Our clients have successfully implemented their call tracking data to reduce the amount of unanswered phone calls, accurately determine ROI, cut PPC costs and plan employee availability around optimal call times. Other call tracking companies can't even come close to providing these kinds of results.
Go Beyond Online Call Tracking
Want to interact with your target audience? Looking for a quick, easy way to run promotions and contests? Consider the world of Text Message Marketing! View our online SMS plans and take your online marketing programs to new heights.
Interested in trying our call tracking services? Call 888.449.3239 or contact us online today to start accurately tracking callers from your website.