Internet Marketing

Website Call Tracking

Does the success of your business rely primarily on lead generation via phone calls? Have you been searching for a way to track the source of these calls? With CallTrackerFX, you can — and as a result, you can make more informed marketing decisions. Our website call tracking services include:

  • Phone number integration with Google Analytics to highlight on real, actionable call data
  • Setup and testing of phone numbers for multiple online and offline marketing channels
  • Monthly reporting interface and log of all phone call data (including location and phone number of callers)

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Call Tracking Software You Can Count On


WebpageFX provides web-based solutions for tracking phone calls to your business. CallTrackerFX integrates seamlessly with Google Analytics to provide you with real, actionable data alongside the data you monitor on a regular basis.

Because many companies have several phone numbers or route calls to more than one phone extension, accurately determining the number of calls generated by a website is near impossible. That is, until now. With our proprietary call tracking system, we give you the power to track the sources of your phone calls, no matter where their final destination may lie. Our online call tracker gives you the accurate information you need to focus on specific sales leads that yield results for your business.

Call Tracking Pricing Plans

Market Leader
Features Basic Aggressive Market Leader
Unique phone numbers Up to 2 Up to 4 Up to 8
# of monthly phone calls Less than 200 Less than 400 Less than 800
Unique number setup and advanced call routing
Integration with Google Analytics
Setup of monthly Google Analytics emailed report
Call recording (if desired)
Setup of different #s for multiple channels (PPC, SEO, Email, etc.)
Reporting interface for phone calls
Call log and easy export of all phone calls
Caller data enrichment
Email call notifications and reports
Ability to block and filter callers
Unlimited users for the reporting interface
Initial 25 calls transcribed and call scoring included
Setup of unique # on unique PPC campaigns  
Setup of unique # on PPC landing pages  
Setup of call tracking numbers on website (if desired) $300 (Waived for existing customers) $400 (Waived for existing customers) $500 (Waived for existing customers)
Discount for existing ML SEO customers (subtract): -$50 -$50 -$50
Monthly Investment: $200 $300 $400

Call Software Based Transcriptions and Lead Scoring Options

For call tracking customers who want to take advantage of CallTrackerFX's advanced options, WebpageFX offers both call transcription and lead scoring services. Using the same cutting-edge call tracker online as before, the plan below offers CallTrackerFX subscribers a way to affordably transcribe and score phone calls received on multiple numbers.

Our call transcription service accurately transcribes the audio information from voicemails received via your tracked phone numbers into text and provides information like names and phone numbers in a convenient email format. Additionally, subscribers can take advantage of automated lead scoring, which evaluates new phone calls and scores them on a basis of their perceived value to your company, giving you a better idea of how worthwhile each call or voicemail is to you. With so many features in one piece of software, you can be sure your online call tracking needs are met so your business can achieve its goals for growth.

Pricing for this additional plan is below, including discounts for existing CallTrackerFX and WebpageFX Market Leader SEO customers.

Call Software Based Transcriptions & Scoring

Market Leader
Features Basic Aggressive Market Leader
# of calls transcribed and scored each month Up to 200 Up to 400 Up to 800
Software-based voice-to-text audio transcriptions
Voice-to-text word matching above 50% (Transcription is typically ~75% accurate)
Email transcription notification
Email transcription email summary sent daily, weekly, & monthly
Control panel transcription interface
Free MarketingCloudFX integration
Caller data enrichment
Caller ID location
Call history log and export
Ability to block and filter callers
Unlimited users for the reporting interface
Email transcription notification
Discount for existing ML SEO customers (subtract): -$25 -$25 -$25
Discount for existing Call Tracking customers (subtract): -$25 -$25 -$25
Discount for both ML SEO & Call Tracking customers (subtract): -$50 -$50 -$50
Monthly Investment: $175 $275 $375
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Self-Service Call Tracking Plan

WebpageFX customers who want to use CallTrackerFX to track, monitor, and analyze call reports on their own can take advantage of our self-serve call tracking plan. This affordable plan allows new customers to sign up for call tracking, add a simple code to their website, and view their own reports. Unlike the full-service plans above, WebpageFX provides no setup, monitoring, ROI tracking, or reporting for this option.

This plan is designed for smaller businesses that want to implement call tracking plans, but may not have the funds to invest in a full strategy yet. It's also a great plan for businesses that employ their own analysts, but may not have the software they need for website call tracking. Regardless of your situation, our call tracking pricing for this plan is hard to beat.

Pricing for this self-serve option can be viewed in the table below.

Self-Service Call Tracking Pricing

8 Numbers 500 Minutes per month
Advanced reporting interface and notifications 25 calls transcribed and scored each month
Monthly cost: $20.00  
Additional phone numbers: $3.00 a month Additional minutes: $0.09 cents a minute


How Does Online Call Tracking Work?

Online call software is made with the capabilities to drive your business's growth. Whether you use our call tracking tool as service call tracking software from established leads or web based call tracking for potential new clients, it can help you succeed. But how does it all work, exactly?

Take a look at the graphic below for an explanation of how our online call tracking software works.

How CallTrackerFX works


Do I Really Need to Track Phone Calls?

If you're looking into call track software, you've probably found that your business prospects prefer to call you rather than fill out an online form. This is a good sign for both leads and the effectiveness of call tracking services since people who choose to pick up the phone tend to be higher quality leads and more likely to become customers. As a result, if you're not using call tracking tools, you could be seriously underestimating the conversion rate and overall effectiveness of your web marketing efforts.

Our proprietary online call tracking software, CallTrackerFX, allows us to track phone calls as effectively as online conversions. Tracking a call is our software's ultimate goal, and our call tracking service can accurately gauge and report on every customer inquiry. Also, with our website call tracking service, you can set up multiple phone numbers to track calls via a multitude of marketing materials.

Some of Our Successes:

Details Increased Website Traffic by
+ 95%
Details Increased Conversion Rate by
+ 37%
Details Decreased Bounce Rate by
- 29%
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Want to speak with an expert? Call us at 888-601-5359

Website Call Tracking Tools to Help You Get Ahead

As WebpageFX's proprietary call tracking software, CallTrackerFX is a tool that gauges the number of leads a particular website generates. It enables WebpageFX to track the number of phone calls originating from visitors viewing a website or a particular component of a website, such as a form or landing page.

CallTrackerFX is especially valuable to service-based businesses, where website visitors are more likely to call the company rather than place an online order or complete a "contact us" form.

With the implementation of website call tracking services, we are able to report the true ROI and make more informed decisions on future changes to your website and Internet marketing strategy. While other Internet marketing firms determine client website strategies based on partial data, WebpageFX can see the whole picture, which is why we continue to provide superior results for our clients.

Make More Informed Decisions with a Call Tracking System

CallTrackerFX can track exactly where your customers are calling you from. By knowing where your customers found you and decided to finally pick up the phone, you are provided key insight to the thought process and behaviors of your target customer.

Wondering if your customers found you via organic or direct traffic? What about which search engine they used? Perhaps you're running a PPC campaign, social media campaign and email marketing campaign all at the same time and you need to know which is delivering the best results. Lucky for you, you don't have to wonder anymore or merely speculate which campaign is bringing you maximum ROI. By tracking each of these sources and more with website call tracking, you can make the best decision for the future marketing efforts of your company so you can invest your marketing dollar where it matters most.

How Online Call Tracking Reporting Works

Website Call Tracking

All incoming calls are still routed to your central information line, but different phone numbers allow our software to determine exactly how each caller came to your website. This is done by logging each phone call within your website's analytics reports.

WebpageFX combines data from website call tracking with your website analytics, ensuring completely accurate conversion reporting. Our call tracking service is fully compatible with Google Analytics, as well as many other many other website analytics products. In addition to tracking the number and source of phone conversions, our website call tracking technology can be configured to even provide geographical data regarding the individuals who called after viewing your website.

Our clients have successfully implemented their call tracking data to reduce the amount of unanswered phone calls, accurately determine ROI, cut PPC costs and plan employee availability around optimal call times. Other call tracking companies can't even come close to providing these kinds of results.

Go Beyond Online Call Tracking

Want to interact with your target audience? Looking for a quick, easy way to run promotions and contests? Consider the world of Text Message Marketing! View our online SMS plans and take your online marketing programs to new heights.

Interested in trying our call tracking services? Call 888.449.3239 or contact us online today to start accurately tracking callers from your website.

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📞 Or Call 888-601-5359

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WebpageFX has been a pleasure to work with from the start. Our online sales saw a jump of over 150%.
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