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What Kind of Marketing is Available in Lancaster, PA?
If you're looking for web design companies, SEO services, or a full-service Internet marketing agency near Lancaster, PA, you may be confused by the choices and options. What do all these companies really offer you? In fact... what do you really need?
On this page, we'll provide a short overview of some of the services most commonly offered by the companies in our area, and examine the qualities you should expect from the top Lancaster marketing firms who are vying for your business.
Traditional Marketing Offered in Lancaster, PA
Lancaster PA is a marketer's dream. Its proximity to York, Harrisburg, Philadelphia, Baltimore, Washington, DC, and New York City give businesses in Lancaster a massive local customer base to sell their products and services.
Traditional marketing services offered by some Lancaster firms include advertising, branding, communications, database marketing, direct marketing, international marketing, market research, public relations, and many other forms of marketing.
The current downfall for marketing firms in our area is that traditional marketing channels are no longer as effective as the Internet and its low cost marketing reach. Some firms have changed their methods, but others seem stuck in the past... and it's your business that is left to suffer from the lack of results.
Online Marketing: A New Chapter in Successful Local Marketing
The good news? With the right assistance and ideas, your local business can capitalize on the power of Internet marketing to amplify sales and revenue.
Internet marketing services available in Lancaster PA, thanks to SEO and web design companies like ours, can be broken down into four main categories: search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing or e-newsletters, and press releases and online PR.
Search Engine Optimization
The first Internet marketing category and most cost effective for many advertisers is search engine optimization.
Search engine optimization is the process of optimizing a website so that it returns well in the major search engines, which in turn drives traffic, leads, and sales for Lancaster businesses that choose this route.
The second Internet marketing medium to cost effectively drive visitors to your website is pay per click advertising.
PPC advertising is a performance based marketing technique in which the advertiser only pays for traffic which has clicked on their targeted ads and has then been directed to their website.
Thirdly, Internet newsletters can be effectively distributed via the Internet to potential customers' email inboxes. E-newsletters or "email blasts" allow Lancaster based businesses to send their online newsletters to an almost unlimited target market.
Email is a great marketing channel for a product based business to increase online sales. It also allows businesses to stay in touch with current customers, increasing the likelihood of returning visits and continued purchases from repeat customers.
Online Public Relations
The final Internet marketing channel in Lancaster PA is Internet press releases as part of an online PR strategy.
As with email marketing, online press releases can provide Lancaster-based businesses with a cost effective way to get national media exposure for their product or service.
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The Qualities of a Top Marketing or SEO Company in Lancaster
If you're looking for a marketing company, or even an SEO company in Lancaster, PA, you already know it's important to find someone who is offering current, progressive services. But you should also try to find a company that has these qualities, too:
- An online portfolio, list of client websites, or case studies of past work
- Real results showing how clients have had their websites, rankings, or online presences improved
- A dedicated project manager on your account
- A 24/7 help system for emergencies, maintenance, or bugfixes
- A professional team made up of more than 1-2 people
Consider your options very carefully. If the company you're considering can't meet these basic expectations, look elsewhere. You deserve to be treated better than "just another client!"
Choose WebpageFX for Internet Marketing Services Local to Lancaster, PA
If the Internet marketing services offered by companies in your area seem like they're stuck in the last century, give WebpageFX a call. Located just a short drive away in Harrisburg, WebpageFX is a full-service Internet marketing firm and SEO company dedicated to your success. We love our clients, and we'd be happy to talk to you to find out how you could be one of them!
Give us a call or email us today. Tell us what you want to accomplish online. We'll reply as soon as we can to tell you how we can make it happen.
Ready to advance your presence online? Call 888.449.3239 or contact us online today start working with the best online marketing agency the Susquehanna Valley has to offer.