Design Services

Conversion Rate Optimization (CRO)

Increased traffic won't help you reach your business goals unless some of that traffic converts. Having your visitors perform a desired action once they land on your pages is the driving force behind increased revenue. WebpageFX understands that maximizing client conversions is fundamental to your success, which is why our CRO services provide:

  • Analysis of webpage usability, conversion rate, copy, and aesthetics to determine potential areas of improvement
  • A team of qualified Internet marketers working together to analyze your data in order to make informed decisions and recommendations
  • Actionable steps, based on findings, that you can implement in order to take advantage of the conversion potential of your traffic

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What is Conversion Rate Optimization?

Every website has a unique set of goals. An industrial website generates leads, an ecommerce store sells products, a blog converts visitors to subscribers.

Unfortunately, many site owners don't pay as much attention as they should to how well they're reaching those goals, and many marketers measure success in terms of traffic and rankings instead of conversions.

But these metrics are “vanity metrics” — they look good on paper, and it’s nice to be able to report having a certain number monthly visitors. But, in the long run, what would you prefer: 10,000 website visitors per month and $1,000 in sales, or 1,000 visitors per month and $10,000 in sales?

For most marketers, that's an easy question to answer, but achieving that number would require maxiziming conversions.

If you're unfamiliar with the term, a conversion is essentially any action that moves a site visitor towards becoming a customer, and your conversion rate is the percentage of visitors who make a conversion.So if your company overlooks conversion rate optimizaion, you're missing out on the opportunity to make the most of your website as a marketing and sales tool.

It’s easy to get caught up in measuring metrics like traffic and rankings, in part because Internet marketing is so data-driven. But monitoring and improving your conversion rate is more effective for driving the metrics that really matter, like sales and revenue.

That's why conversion rate optimization, or CRO, has become so important — it gives you the power to identify what isn't working, why, and how you can fix it.

Your entire sales process, from generating interest to convincing potential customers they need your product or service, to finally to closing the sale, is known as your sales funnel. And identifying "leaks" in this funnel can have a serious impact on your site's performance.

For example, you may have 1,000 potential new customers enter your sales funnel at the beginning — but maybe only 5 customers end up actually paying for your product or service. This translates to a 0.5% conversion rate, and (depending on the industry and several other factors) indicates that your sales funnel needs to be patched up.

With our conversion analysis process, we’ll go through and identify weak points within your sales funnel. Maybe your landing pages need redesigned, or maybe you need to test new copy for your call to action buttons. Or maybe it’s something less obvious, and you need to present a better representation of your products. It could be any number of things, and our job is to identify and fix them.

WebpageFX recognizes that maximizing conversions is paramount to the success of any Internet marketing campaign. That's why we offer a wide variety of website conversion analysis and conversion rate optimization services. See the chart below for our CRO pricing, including conversion analysis, and learn more about our individual services.

Conversion Analysis and Conversion Rate Optimization Pricing

Features
Basic *Current clients only
Aggressive
Market Leader
Features Basic Aggressive Plan Market Leader
Initial Report of Findings - What Portions of Site to Test/Optimize for Conversions + Optimization Suggestions
Goal Funnels Setup - Initial Analytics + Reporting
Initial 5 Second Tests - 5 Questions with 10 Responses Each
Initial Website User Testing - 15 minute videos (and summary of findings for each video) 1 2 3
Initial heatmap and click stream testing and analysis Up to 10 pages Up to 15 pages Up to 25 pages
Raw Heat Map Data Provided
Conversion Analysis Survey Created
Conversion Analysis Survey Independent Testers + Summary Report of Findings 10 testers 15 testers 25 testers
CRO, project management & reporting time allocation Up to 4 hours per month Up to 9 hours per month Up to 20 hours per month
A/B tests launched per month (Complete testing cycle is 60 days) 1 test/month 2 tests/month 5 tests/month
Testing duration (A/B tests are typically run of different pages/sections of the site) 15 day setup, 45 day test period 15 day setup, 45 day test period 15 day setup, 45 day test period
ROI & split test reporting Monthly Monthly Monthly
Conversion tracking code setup
Online project management scheduling
Creative design for A/B testing
Dedicated CRO expert
Market research
Ongoing heat maps and click stream analysis 5 pages per quarter 10 pages per quarter 15 pages per quarter
Conversion strategy
Conversion best practices documentation
Static calls to action design
Lead form setup/modifications
Navigational modifications
Multivariate design elements
Website coding
Multivariate conversion testing
USP and headline copywriting
User testing
Setup of auto responders
Confirmation/thank you page
Online customer surveys
Incoming traffic analysis  
Incoming traffic reporting and recommendations
Flash/jQuery interactive calls to action
Conversion path implementation
Shopping cart abandonment testing
Lead forms integrated into CRM (ex. Salesforce.com)
Performance test reporting
Conversion reporting
MarketingCloudFX setup & included
MarketingCloudFX website personalization  
Initial Investment (Two-month duration) $2,750 $3,950 $4,950
CRO costs $500 per month $1,000 per month $2,000 per month
Optional: 1 quarterly 15-minute user feedback video $100 per month $100 per month $100 per month

Our conversion analysis and CRO plans include landing page designers, website funnel analysis experts, talented copywriters, and experienced SEO campaign managers. Our team will work together to analyze and take advantage of the conversion potential of your traffic, and look for ways to convert more of your traffic into customers.

Read customer case studies to learn about the potential of conversion rate optimization.

Some of Our Successes:

Details Increased Website Traffic by
+ 95%
Ocean City NJ paddle boat
Details Increased Conversion Rate by
+ 37%
image of heavy equipment
Details Decreased Bounce Rate by
- 60%
man wearing sunglasses
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Want to speak with an expert? Call us at 888-601-5359

Basic Conversion Analysis Plans

For companies who are interested in taking advantage of the potential of conversion rate optimization, but also want to operate on a quarterly or bi-yearly basis, WebpageFX offers two basic CRO plans. These packages include similar services to our standard CRO plans, but on a less frequent basis for a reduced cost.

These basic CRO plans, seen in the chart below, are ideal for smaller companies who want to get started with CRO and later scale up their activities. They are also suitable for smaller websites that may not have as many elements to test as larger ones.

Basic CRO Plan Pricing

Features
Basic: Bi-yearly
Basic: Quarterly
Features Basic: Bi-yearly Basic: Quarterly
CRO, project management & reporting time allocation Up to 6 hours every 6 months Up to 4 hours per quarter
A/B tests launched per month (complete testing cycle is 60 days) 1 test every 6 months 1 test month
Testing duration (A/B tests are typically run of different pages/sections of the site) 30 day setup, 90 day test period 30 day setup, 60 day test period
ROI & split test reporting Bi-yearly Quarterly
Conversion tracking code setup
Online project management scheduling
Creative design for A/B testing
Dedicated CRO expert
Market research
Heat maps and click stream analysis
Conversion strategy
Conversion best practices documentation
Static calls to action design
Lead form setup/modifications
Navigational modifications
Multivariate design elements
Website coding
Multivariate conversion testing
USP and headline copywriting
User testing
Setup of auto responders  
Confirmation/thank you page
Online customer surveys  
Incoming traffic analysis  
Incoming traffic reporting and recommendations
Flash/jQuery interactive calls to action
Conversion path implementation
Performance test reporting
Conversion reporting
MarketingCloudFX setup & included
MarketingCloudFX website personalization    
CRO costs $150 per month $250 per month

What Do WebpageFX's CRO Services Include?

Our CRO services include the following services and areas of analysis:

Usability Analysis

Confusion is the number one reason people leave websites. If your site has a difficult-to-use interface, or isn't accessible on mobile devices, many visitors will become frustrated and leave.

A website redesign can boost conversions from qualified visitors without making any modifications to Internet marketing plans.

Internet Marketing Conversion Analysis

Even if your site is extremely easy to navigate, your traffic quality may be too poor to encourage conversions.

Your website should be written and designed to attract qualified leads, or visitors that are likely to convert. If your Internet marketing campaign brings unqualified traffic to your site, your conversion rates will be lower.

An in-depth analysis of your Internet marketing campaign can help you attract the right visitors to your site, and cater your content to the ones that are likely to become customers.

Conversion Funnel Analysis

Conversion funnels are the paths through your site that visitors follow before converting.

Each page between an entrance page and a conversion page is an opportunity for your visitor to become distracted and leave. If your conversion funnels are too intricate, potential conversions will leave the path and that conversion will be lost.

Conversion funnel analysis ensures that qualified visitors stay on the right track to conversions.

Website Copy Analysis

All too often, website copy is written from the perspective of the company, and doesn't adequately address visitors' questions and concerns.

Professionally written website copy provides the information vital to understanding each product or service, while also persuading qualified customers to convert.

A tweak to the tone and content of your website copy can transform interested visitors into conversions.

Aesthetic Analysis

Website visitors expect a uniform and professional look across all pages of a website.

If any of your pages take a departure from the look of your site, visitors may become confused and leave. Abandonment also occurs because of other issues like broken links or complex navigation bars.

Ensuring all the pages of your site conform to your brand and no that aesthetic errors are present will increase the time visitors spend on your site, greatly enhancing your opportunities for conversions.

WebpageFX is a Leading CRO Company

WebpageFX is a leader in conversion analysis and CRO. We work with clients across the country, and in many different industries, and we know what works. So if you're ready to maximize your website's potential, we can help.

Ready to turn those clicks into conversions? Call 888.449.3239 or contact us online today for a free quote on a CRO plan.

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