Why is Web Design Important?
It can be hard to understand exactly why businesses pay so much for web design work. After all, as long as you have a functional website, it can’t matter that much what it looks like, right?
Unfortunately, this simply isn’t the case. Web design is one of the most important aspects of your online presence. This doesn’t necessarily mean you need to pay exorbitant amount of money for top-tier designers, but rather that you need to find a style of web design that works for your business.
We’ve put together a few of the reasons why web design is so critical to online success to help you better understand the importance of working with a skilled web design agency.
Navigation and usability
This might be the most important reason to invest in quality web design.
Sure, your website might be packed with information, but can users actually find what they’re looking for? In 2016, users judge your website within mere seconds of arriving on it. If it’s at all confusing, chaotic, or cluttered, all they have to do is hit the “back” button and navigate directly to a competitor’s website.
A good rule of thumb is for your navigation to be as intuitive as possible. Customer attention spans are short, and if it takes too long to figure out how to get to the contact page, you might as well consider them a lost lead.
Compare your website to a brick and mortar store. If you walk into a store where all of the merchandise is in piles on the ground, and you’re expected to sift through it all to find what you’re looking for, what are you going to do? Probably leave. The same concept applies to your website.
Customer service and trust
You can also think of your website like a customer service representative. It’s the digital face of your business, and you want to make a good first impression.
A poorly designed website is akin to a rude, unhelpful customer service rep. A well-designed website, on the other hand, is like a polite, friendly rep that goes out of his or her way to help customers in any capacity. Which one do you think results in happy customers, and sets the foundation for a lasting relationship?
As for trust, the concept is similar. Would you trust a business located in a seedy, back-alley building with cracked windows and trash covering the entrance path? Of course not. Humans are visual creatures, and putting your best web design foot forward is absolutely critical in moving potential customers further down the sales funnel.
At the most basic level, you should invest in some level of web design because your competitors are most likely already doing it. If your site looks shoddy and amateur, and a direct competitor’s site looks professional and trustworthy, potential customers will choose your competitor.
You can go even further than simply bringing your website up to par with the competition, however. Splurging on web design even a little bit for a stellar design is a fantastic way of setting yourself apart from competitors.
Most businesses within an industry have essentially the same pool of resources to pull from when building their services. You all have access to the same information, studies, pricing tiers, and so on. Web design is one of the only areas where you can go above and beyond, making your business appear to be the obvious choice through a gorgeously crafted website.
Consistency and Coherency
People like consistency, especially online. If every one of your pages looks different, uses different fonts, and is laid out differently, many users will move on to the next option.
Any website that’s even mildly successful uses the same set of format, style, and typeface guidelines that serve as the backbone for all pages. This ensures a sense of consistency as users navigate through your website, and makes the entire experience more coherent and streamlined.
One of the underlying goals of web design is to minimize distractions on your website, because even the slightest discrepancy or inconsistency can result in a lost lead.
Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website.
This is one thing you cannot afford to mess up. If your on-page SEO fundamentals are not up to snuff, you’ll be fighting an uphill battle for visibility from the start.
Aside from how content is published on your website, certain web design elements can directly affect SEO in and of themselves. Web design can be difficult to understand if you’re not familiar with how it works, but to put it simply, your code needs to be SEO-friendly.
The best way to ensure proper web design practices (and subsequent search engine visibility) is to partner up with a web design agency that knows what they’re doing.
Are you looking for help with web design?
Quality web design is one aspect of digital marketing that’s difficult to self-teach. Most professional web designers have extensive technical backgrounds, and have spent a lot of time perfecting the art of web design.
Outsourcing web design work has become the standard for nearly all businesses with an online presence, and it’s often not as expensive as one might expect.
If you’re looking for professional web design services, we’d love to help. At WebpageFX, our expert team of designers has years of experience building unique, custom websites for clients throughout the country. We know what makes a website “pop,” and we’d love to help your business carve out a truly stunning web presence.
Contact us today for a free quote, or more information!
Looking for professional Web Design services? Call 888.449.3239 or contact us online today to see how WebpageFX can improve your online performance.