When you write new pages for your website, do you think about readability?
Understanding the reading expectations of your target audience is important if you want to create content that resonates with them.
In order to keep visitors on your site and engaged in your content, you have to write in a way that matches their readability expectations. For example, are you creating a publication for elementary school students or are you writing to doctors?
Depending on your target audience, your writing style and complexity can vary greatly.
On this page, we’ll take a look at readability and why it’s important, as well as review a checklist for improving readability.
Readability is the ease with which a person can understand a passage of text. The more complicated your writing is, the harder it is for people to grasp the main point of your content.
Several factors contribute to readability including the complexity of your content and the typographic elements you choose.
Today, several scores help measure the readability of your text. They include:
These scores will give you an idea of how hard it is to understand your text as well as the grade level required to easily understand the passage.
In order to attract people to your website and provide engaging content, it’s important to understand readability and have an idea of the readability expectations of your target audience.
For instance, is your writing catered toward engineers or high school students?
Also, what is the intent of your readers? Are they reading your content for fun or are they doing in-depth research about a particular topic?
Understanding these questions can help you create tailor-made content that resonates with your audience.
Now that you understand the importance of readability, we’ll take a look at a checklist for improving the readability of your content.
The next time you add a new page to your website, consider these tips:
Most times, readers want to be able to easily skim over the information contained on websites and pick out the main points.
In order for them to be able to do this, you need to keep your sentences and paragraphs relatively short. For the web, optimal line length is between 50-60 characters. And you should generally limit paragraphs to around three sentences.
This will help you to hold the attention of readers and keep them engaged in your content.
Keep your writing concise and avoid flowery language that adds unnecessary bulk to your writing.
Readers don’t want to sort through a mountain of unnecessary text. Instead, they should be able to easily pick up on the main points of your writing.
By eliminating redundancy and getting right to the point, you can improve the readability of your writing.
Unless you’re writing to a niche group, avoid using jargon in your content.
This can confuse writers, and they will likely navigate away from your website and search for information that is easier to understand.
Though you want to position yourself as a leader in your field, you don’t need to use fancy terminology. In fact, people will respect you more if you present information in a way that is easy for them to digest and understand.
Bulleted lists are a great way to present information in a way that is easy to understand.
It also makes the information stand out on a page and helps readers grasp what you’re trying to convey.
Lists can help people stay focused on your writing by highlighting important information in a way that is easy for them to comprehend.
Interested in finding out more about how you can improve your readability score?
Our free readability test tool provides a quick and easy way for you to evaluate the readability of your website. You can simply enter the URL of your site or copy and paste text directly into the tool.
Using the scores listed above, we’ll evaluate the readability of your site and help you improve your writing.