Understanding readability is huge if you want to create content that resonates with your target audience.
By evaluating the readability of your pages and publishing content consistent with the reading level of your audience, you can reach more people and turn them into happy customers.
Readability refers to the ease at which a person can read and understand a passage of text.
There are several measures for gauging readability including:
Using these scores, you can determine the grade level required for someone to understand the meaning of a passage of text.
These scores will also help you adjust your writing to better meet the needs of your target audience.
In the U.S., the average adult reads at a 7th to 9th grade level.
If you want to maximize your readership, it’s a good idea to keep your content between that level. And understanding readability helps you clearly define the expectations of your audience and tailor your content to better meet their needs.
No matter your industry, your writing needs to be accessible and easy to understand if you want people to read your pages and stay on your website.
Now that you understand the importance of readability, let’s take a look at some tips for improving the readability of your website.
In order to help readers easily grasp the main point of your writing, it’s important to use concise language and avoid redundancy.
Most of the time, people want to be able to skim the information on your website and pick out the main points they need.
However, if you hide valuable information among clutter, they won’t be able to find it. And they’ll likely navigate away from your site and search elsewhere on the web for the information they need.
Unless you’re writing to a niche group about a specialized topic, you should avoid using technical language.
If you clutter your writing with technical information, people most likely won’t be able to understand what you’re trying to say.
You want to come across as an expert in your industry, but people will respect you more if you make information available in a way that is easy for them to understand. This can help you stand out on the web and attract more visitors to your site.
For the web, 50-60 characters is typically an appropriate length for sentences. This helps people easily skim your content to find information that is relevant and helpful.
You should also keep your paragraphs to about 3 sentences to make it easy for people’s eyes to jump from line to line.
Sometimes, longer paragraphs of text can scare away readers because they appear to be more work. People looking for a quick read will likely not take the time to digest larger chunks of text. At the same time, if you’re writing for a research publication, your audience may be looking for longer, more complex paragraphs.
Do you want to check your readability score?
Our free readability test tool allows you to enter the URL of your website or copy and paste a passage of text directly into the tool to find out your readability score.
Whether you’re a copywriter, marketer, or SEO expert, the readability tool will help you streamline your writing process and create content that resonates with your target audience.
Don’t scare away visitors with poor readability. Try our tool today, and create content tailor-made to your audience.