What Can a Social Media Marketing Company Do for Your Business?
Social media platforms have become some of the best places to market any business – regardless of industry or niche.
Because of their giant user bases and ability to spread information quickly, many businesses have chosen to adopt social media marketing as a part of their overall marketing strategies.
Some of the most popular social media platforms to market your business with, Facebook, Instagram, and Twitter, have 2.2 billion, 800 million, and 327 million users respectively. This means that no matter who your target audience is, you can be sure that at least some of them are on social media.
However, many businesses don’t have the time or knowledge to dedicate to creating a flawless social media marketing strategy – which is where social media marketing companies become extremely helpful. But how do you know what agency is right for you?
On this page, we’ll take a look at what a social media marketing company will do for you, and how to choose the best one for your needs and goals. If you'd like to speak with a social media marketing specialist, you can reach us at 888-601-5359.
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What does a social media marketing company do?
A social media marketing company does exactly what you’d expect – they help their clients reach new customers online using social media platforms. But there’s much more to it than coming up with new posts for Facebook, Instagram, LinkedIn, Pinterest, and Twitter.
Though every company varies in terms of the services they offer, most take the same core steps to helping their clients.
Learn about your company
Before any social media marketing company can efficiently and successfully market your business, they’ll want to get to know you.
With so many different businesses out there, not two are the same – and neither are the social media campaigns that are best suited to help them grow.
Social media marketing companies will work to understand everything about your business, including the products or services you offer, the audience you want to reach, your key demographics, and your short- and long-term goals for your business.
After understanding these things, the marketing company will be better equipped to help your business on all the right outlets with all the right strategies.
Help you make important decisions
Many social media marketing companies will offer in-person consultations throughout your campaign process, but especially at the beginning.
A dedicated social media specialist will help you understand what social media platforms are available, the advantages of each, and how each one could benefit your business.
And arguably even more important, they can also tell you what platforms probably won’t work well for your business.
This information can help you make informed decisions and get the best possible results for your social media marketing budget.
Create content and run ads
Social media marketing companies will also create the content that will be shared on your chosen social media platforms, and run any paid ads that you request.
Some media marketing companies will even take care of creating new content for your site that will help drive social media followers to your website.
Then, they’ll construct campaigns to attract attention to that content, get people talking, and ensure that users want to see more.
Paid ads are also an option in terms of how you can advertise on social media.
Though it costs nothing for you to post a status update on Facebook, paid ads can help and drive even more users to your website.
When you hire a social media marketing company, they’ll explain to you the benefits of running ad campaigns on social media platforms like Facebook, Instagram, LinkedIn, Pinterest, and Twitter.
And although you’ll pay a small amount, the ROI can be well worth it with an effective strategy.
Social media marketers will take care of running your paid ad accounts, including everything from creating the ad to creating the landing pages for those ads.
Monitor your results
One of the most important parts of running a social media marketing campaign is understanding how it’s working and making adjustments if it’s not performing to the highest standards.
Each marketing company has a slightly different way of analyzing and reporting on how their clients’ social media campaigns are performing, but the best focus on real results like engagement and conversions. This allows them to see where their efforts have room for improvement, and adjust campaigns in order to achieve the best possible results.
How to find the social media marketing company that's right for you
With so many social media marketing companies out there, it can be difficult to narrow down your search to find the one that’s right for you.
However, there are a few things you should consider before committing to a company that will handle all of your social media efforts for your business.
Where are they located?
Distance isn’t an issue for everyone, but if you’d rather meet in person to talk to your social media marketer before committing to them, you should consider distance.
Where are they located? Is the distance an easy drive, or would your consultant have to fly to you?
If meeting and consulting on the phone or via Skype isn’t an issue, however, then you won’t have to worry about distance.
Do they offer everything you're looking for?
The company you hire should offer everything you require from a social media marketing company, and you shouldn’t settle.
For example, if you know that you definitely want to advertise your jewelry on Instagram, but one of the marketing companies you’re considering only offers Facebook and Twitter advertising, don’t settle.
Or if 24-hour customer service and monitoring is something you require from your social media marketer, you should be sure to do your research to make sure they offer that perk.
Are they within your budget?
Even though pricing information can be difficult to obtain from some agencies, it’s a factor that you’ll likely need to consider.
You should always start your search with a budget in mind. How much are you willing to pay monthly for a social media marketing company to advertise your brand on different platforms? Are you willing to pay extra for additional resources or perks?
You should have general answers to all of these questions before starting your search. Then, you can ask the agencies you’re considering for quotes or estimates based on your needs.
After looking at a few different companies, you’ll get a feel for a reasonable price in terms of what you’re looking for and what’s offered – and you may need to amend your budget accordingly.
In general, though, you should understand that if your budget is within reason, there is likely a company out there that can work with you to meet your goals.
Do they fit well with your company?
One benefit of meeting in person with the company you plan to hire is that you’ll get a feel for how they operate and whether or not they’re a good fit with your brand’s personality.
If you visit their offices for a meeting, you’ll also benefit from seeing the culture of their workplace and understanding how they work as a company.
If you meet with your consultant for the first time, and they understand your brand’s voice and needs, they’re likely a solid choice for your social media marketing. And if not, you may want to consider continuing your search.
Are they committed to meeting your goals?
The company you partner with should make your goals their goals – and they should also make that apparent to you.
A good social media marketing company will let you know right off the bat that they will work with you to meet the goals that you have in place.
They should be willing to put you first, and have a concrete strategy for reaching your goals.
This may sound like a lot of criteria, but once you hire the right social media marketing company for you, the time and effort it takes to find them will be entirely worth it.
Looking to partner with a top social media marketing company?
If you’re ready to use social media marketing to reach your company’s goals, WebpageFX can help. We’re a full service digital marketing company, and we have a full team of social media marketing experts.
We’ll make your goals our goals, and determine the best platforms and strategies for reaching them.
We’ll also develop a custom strategy for increasing your brand awareness, overall website traffic, and conversions.
Contact us today to talk to a specialist and get a free quote!
Need help with your social media? Call 888.449.3239 or contact us online today to learn more about how WebpageFX can give you the power to reach more people.