Facebook Advertising Pricing: How Much Does It Cost in 2024?
Facebook advertising pricing and plans from WebFX
Want to work with a social media marketing agency with over 28 years of experience? That’s us! Browse our Facebook advertising services and pricing below.
Pro
15% of ad spend / month
Standard consultation & reporting plan
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Up to 2 networks included
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Up to 8 advertising campaigns
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Up to 2 consultations per month
Enterprise
12% of ad spend / month
Standard consultation & reporting plan
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Up to 3 networks included
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Up to 10 advertising campaigns
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Up to 4 consultations per month
Facebook Ad Pricing FAQs
Still have questions about how much Facebook advertising costs? Check out our FAQ:
How much do Facebook ads cost per month?
On average, Facebook ads cost $1.00 – $500.00 per month (63% of respondents). However, some companies spend upwards of $3000 per month on their Facebook ad campaign. How much you spend monthly can depend on your advertising budget and how much you pay per click, like, download, or 1000 impressions.
How much do Facebook ads cost per click?
On average, Facebook ads cost $0.00 – $1.00 per click (58% of respondents). Around 12% of companies spend more than $3.00 per click on their ads. Your cost per click can vary depending on your audience targeting, industry, and budget settings.
How much do Facebook ads cost per 1000 impressions?
On average, Facebook ads cost $1.01 – $5.00 per 1000 impressions (48% of respondents). While the majority of businesses spend less than $5.00 per 1000 impressions, 22% of companies spend more than $10.00.
How much do Facebook ads cost per like?
On average, Facebook ads cost $0.00 – $1.00 per like (62% of respondents). A smaller percentage of businesses (8%) spend more than $2.00 per like.
How much do Facebook ads cost per download?
On average, Facebook ads cost $0 – $5.00 per download (72% of respondents). Around 2% of companies spend more than $10.00 per download on their Facebook ads. How much you pay per download can depend on your ad budget, quality, and company industry.
How much of your overall advertising budget should you allocate to Facebook ads?
On average, businesses allocate 0 – 15% of their total advertising budget to Facebook ads (53% of respondents). How much you allocate towards Facebook ads depends on your company’s unique goals and needs, along with the results you receive from your Facebook ad campaign. For example, if you earn a high ROI from your ads, you may allocate more of your budget to Facebook ads in the future.
How does the Facebook ad auction work?
Here’s an overview of the steps you’ll take leading up to the Facebook ad auction:
- Log into Facebook Ad Manager to create a campaign and ad
- Choose your daily budget (or the maximum you’ll spend each day)
- Select what actions you’ll pay for (views, clicks, or downloads)
- Build your audience using demographic, interest, and device targeting options
- Add your ad copy, images, and/or video
- Approve your ad and get ready to launch!
Once there’s a chance to show an ad, it’s time for the Facebook ad auction to begin. To land an ad spot, Facebook evaluates ads based on certain criteria:
- Ad bid
- Ad quality
- Ad relevance
- Ad’s estimated action rate
When you optimize for these metrics, you can potentially lower how much your Facebook ads cost.
Browse Facebook advertising packages from WebFX
Get an in-depth look at our Facebook advertising services and plans below!
Features | Pro | Enterprise |
---|---|---|
Included Networks | ||
Number of additional networks included | Pick up to 2 in addition to AdTechFX programmatic campaigns | Pick up to 3 in addition to AdTechFX programmatic campaigns |
Facebook Advertising Campaigns | ||
Instagram Advertising Campaigns | ||
LinkedIn Advertising Campaigns | ||
Twitter Advertising Campaigns | ||
TikTok Advertising Campaigns | Available with Ongoing FuelFX Assets | Available with Ongoing FuelFX Assets |
Pinterest Advertising Campaigns | Available with Ongoing FuelFX Assets | |
AdTechFX Programmtic Channel | Access Included | Access Included |
Management Deliverables | ||
Dedicated Social Media advertising account manager | ||
500+ SMEs behind campaign driving results | ||
Initial campaign strategy development | ||
Number of advertising campaigns | Up to 8 | Up to 10 |
Audience analysis | ||
Ad campaign copywriting | ||
Ad copy and design performance testing | ||
Ongoing campaign testing and optimization | ||
Dynamic ad format testing | ||
Consultations per month | Up to 2 | Up to 4 |
International campaign management (networks dependent on international policy – addtl. fees may apply) | Upon request | |
All social assets managed through client-owned accounts | ||
Monitoring clicks, conversions and fraud activity | ||
Monitoring of social ad comments | Add $300/month | Add $600/month |
Social Platform Targeting Capabilities (Specifics Vary By Platform) | ||
– Interests | ||
– Demographics | ||
– Professional Characteristics | ||
– Custom Audiences | ||
– Lookalike Audiences | ||
AdTechFX Programmatic Targeting Capabilities | ||
– 3rd Party Audience Targeting | ||
– Account-Based Retargeting | ||
– CRM Pipeline Retargeting | ||
Social Platform Creative Deliverables | ||
Social Ad Creatives – Copywriting & Design | Up to 2 sets | Up to 4 sets |
AdTechFX Programmatic Creative Deliverables | ||
Display Ad Creatives (One Time) | One Time: Up to 2 sets of rapid display creatives – 16 ads total (8 per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) |
Connected TV Commercial Ads (One Time) | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
Ongoing AdTechFX Programmatic Advertising Creative | Add 1 FuelFX Asset | Add 1 FuelFX Asset |
Audio Commercial | Coming Soon | Coming Soon |
FunnelsFX Landing Pages | ||
Setup of 1 FunnelsFX Landing Page template (One Time) | ||
Performance Reporting | ||
Monthly performance & analysis reporting | ||
Website conversion analysis reporting | ||
IntegrationsFX: Conversion Based Smart Bidding | Included with MarketingCloudFX License | Included with MarketingCloudFX License |
IntegrationsFX: Automated Lookalike + Custom Audiences | Included with MarketingCloudFX License | Included with MarketingCloudFX License |
Initial Campaign Investment (Month 1) | $1,975 | $4,250 |
Ongoing Monthly Campaign Investment (Months 2+) | $975 or 15% of ad spend, whichever is greater | $4,500 or 12% of ad spend, whichever is greater |
Required Ad Spend Range | $1,000 – $30,000 | $30,000+ |
Source data
Monthly Facebook advertising costs
MONTHLY FACEBOOK ADVERTISING COST | % OF MARKETERS |
$0.00 | 10.11% |
$1.00 – $50.00 | 13.48% |
$51.00 – $100.00 | 20.79% |
$101.00 – $500.00 | 28.65% |
$501.00 – $1,000.00 | 12.92% |
$1,001.00 – $3,000.00 | 7.30% |
Over $3,000.00 | 6.74% |
Facebook advertising costs per click
COST PER CLICK | % OF MARKETERS |
$0.00 – $0.25 | 18.95% |
$0.26 – $0.50 | 22.11% |
$0.51 – $1.00 | 17.89% |
$1.01 – $1.50 | 9.47% |
$1.51 – $2.00 | 8.42% |
$2.01 – $2.50 | 7.37% |
$2.51 – $3.00 | 3.16% |
$3.01 – $3.51 | 7.37% |
$3.51 – $4.00 | 1.05% |
More than $4.00 | 4.21% |
Facebook advertising costs per 1000 impressions
COST PER 1000 IMPRESSIONS | % OF MARKETERS |
$0.00 – $1.00 | 9.30% |
$1.01 – $3.00 | 26.74% |
$3.01 – $5.00 | 22.09% |
$5.01 – $7.00 | 9.30% |
$7.01 – $10.00 | 10.47% |
$10.01 – $13.00 | 8.14% |
$13.01 – $16.00 | 6.98% |
$16.01 – $20.00 | 2.33% |
More than $20.00 | 4.65% |
Facebook advertising costs per like
COST PER LIKE | % OF MARKETERS |
$0.00 – $0.25 | 23.75% |
$0.26 – $0.50% | 13.75% |
$0.51 – $0.75% | 12.50% |
$0.76 – $1.00 | 12.50% |
$1.01 – $1.25 | 7.50% |
$1.26 – $1.50 | 10.00% |
$1.51 – $2.00 | 5.00% |
$2.01 – $2.50 | 8.75% |
More than $2.50 | 6.25% |
Facebook advertising costs per download
COST PER DOWNLOAD | % OF MARKETERS |
$0.00 – $1.00 | 19.15% |
$1.01 – $2.00 | 12.77% |
$2.01 – $3.00 | 8.51% |
$3.01 – $4.00 | 12.77% |
$4.01 – $5.00 | 19.15% |
$5.01 – $6.00 | 8.51% |
$6.01 – $8.00 | 8.51% |
$8.01 – $10.00 | 8.51% |
More than $10.00 | 2.13% |
Percentage of advertising budget allocated to Facebook ads
PERCENTAGE OF OVERALL ADVERTISING BUDGET | % OF MARKETERS |
0% – 5% | 19.10% |
6% – 10% | 16.29% |
11% – 15% | 17.98% |
16% – 20% | 15.73% |
21% – 30% | 11.80% |
31% – 40% | 4.49% |
41% – 50% | 5.06% |
51% – 60% | 5.62% |
61% – 70% | 2.25% |
71% or more | 1.69% |
ROI satisfaction from Facebook ads
SATISFIED WITH FACEBOOK ROI | % OF MARKETERS |
Yes | 81% |
No | 19% |