VF Outlet Center

To view the full case study for VF Outlet, please click here.

The VF Outlet Center is located in Reading, Pa. Boasting a rich history, the VF Outlet Center opened in 1970 as the first outlet center in the country. Today, the center offers over 50 outlet stores selling items from leather goods and food to clothing and housewares. The VF Outlet Center needed a website that is easy for visitors to find what they are looking for. They asked us to redesign their existing website, and the results have been tremendous.

Since the site launched in the Spring of 2013, the website of the VF Outlet in Reading has seen a 29% decrease in bounce rate. This means that once a person gets to the VF Outlet Center site, 29% more of the traffic is staying on the site and interacting with it, instead of leaving the site immediately.

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