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How could Bar's Leaks compete with larger brands in a highly competitive industry? By focusing where their competitors weren't: The Internet.

Launch Site Read On

Meet Bar's Leaks

Bar’s Leaks provides their customers with products to repair mild-to-moderate automotive issues. They pride themselves on making “three-minute mechanics” of any driver and offer solutions to all types of vehicular leaks and common subsystem problems.

The automotive chemical industry is competitive, though — and competing with larger brands is a serious challenge. So instead of relying on the same traditional advertising methods as their competitors, Bar’s Leaks decided to focus where their competitors weren’t: The Internet.

Services

  • SEO
  • PPC
  • Content Marketing

"The content … was awesome. Not only are the results right in your face, but it also took a ton of investment of time by your writing team that I just simply wouldn’t have done. So, this is truly a net gain, because I wouldn’t have had the chance to do this if it wasn’t for your content team.”

-Jeff Ventura, Bar's Leaks VP of Digital Strategy

Their Goals

  • Reach a younger demographic than the existing customers that are already familiar with Bar’s Leaks brand and products
  • Provide information and solutions to their customers’ issues
  • Improve online visibility
  • Stay ahead of competitors in digital marketing
  • Increase on-site conversions that indicate purchase intent, like contact form submissions and store locator searches
  • Improve PPC campaigns to maximize results and ROI

Our Strategy

  • Optimize each product page for unique keywords based on search trends and user data
  • Create a new PPC strategy with highly targeted campaigns and ad copy
  • Write and publish original, in-depth longform content related to common customer issues
  • Restructure navigation to be more user-friendly and create stronger calls to action to increase conversion rate

“We’ve hired agencies and not been impressed – but with you guys, the team couldn’t be happier. The results are real results.”

-Jeff Ventura, Bar's Leaks VP of Digital Strategy

The Results

  • Conversions increased 53% in the first month, including contact form submissions, newsletter signups, store locator searches, and phone calls.
  • Within 60 days, BarsLeaks.com ranked on the first page for 69% of their target keywords, and 46% of their first page results ranked in the top three positions.
  • New AdWords campaigns lowered cost per click by 35% and generated 49% more paid goal completions.

Launch Site

Site traffic increased 52% in the first two months after launching their SEO campaign, and visitors from organic search increased 37%.

Site Traffic Increased
52%

52% Increase in Traffic

53% Increase in Conversions

“I consider you guys an extension of my team.”

-Jeff Ventura, Bar's Leaks VP of Digital Strategy

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