We've covered the benefits of YouTube marketing in-depth before, but it bears repeating.
YouTube is the world's largest video-sharing community in the world. It's also the second most-used search engine in the world — just behind Google.
Every minute, YouTube users upload 300 hours of video. So if you spend a minute watching a video, you're already 300 hours behind on the content that's been uploaded.
That means it's literally impossible to ever watch all of YouTube since the content creation drastically outpaces one person's ability to consume it.
But even with the countless hours of video, YouTube is still a valuable marketing tool for any business
In fact, it's one of the best ways to prove that you're a reliable source of knowledge for your industry.
YouTube allows you to post virtually anything you want, including webinars you host, how-to videos you produce, and more.
So at any given time, you can take a camera, create a brief video, and upload it to the world's largest video-sharing community. Anything with quality production values and helpful information is valuable on YouTube.
Then, you can embed that video on your site and post the link on all of your other social media accounts — at the right time, of course.
For YouTube, the peak day for videos is Saturday, which makes sense. That's most people's day off, and there's something for everyone on YouTube.
The best time for YouTube in general is between 9:00 and 11:00 a.m., which sounds a little early for a video-sharing network. But, interestingly, that's when the site's traffic peaks.
To succeed on YouTube, you can create as many videos as you want. But it's good to stick to a schedule of about one every week. That allows you to create a regular update schedule while appealing to new viewers.
Last, you can use Google Analytics to track all the information about YouTube that you need. YouTube also comes with its own analytics dashboard, but the videos will do their most work when they're embedded on pages from your site.
Looking at metrics like Time on Page is a great way to tell if your YouTube videos are working well and attracting the attention you want.