Google+ is one of the largest social networks in the world in terms of overall users — but it's also one of the smallest in terms of active users.
Still, Google supports its attempt at a social super-network for the few users who regularly promote and engage with its content.
Google+ is based on a friends system, just like Facebook. But Google lets you segment those friends into certain groups — like "Personal" or "Professional" — so you can control what you share with different people.
On top of that, Google+ has a feed system that shows you updates from people and groups that you follow.
Google+ is also made of a huge variety of micro-communities (called "groups") of people who band together to talk about similar issues.
There are groups for marketing, advertising, business management, personal finance, video games, and more.
And best of all, they're all active.
Plus, because Google+ allows you to comment on any post, you don't have to be friends with someone to address them or talk with them on the network.
In general, Google+ is a freeform alternative to the rigidness that some users may feel from Facebook or Twitter.
Google+ is also substantially more popular with international audiences than it is in the US.
The network as a whole thrives on current events and blog posts, though. That makes it (and its groups) golden opportunities for any business to promote its content.
Like Tumblr, Google+ is also most active on weekdays. But unlike Tumblr, it's most active during the late morning and early afternoon.
And for some reason, 9:00 a.m. on Wednesday morning is the best time to post content to Google+.
You can post a lot to Google+ too, at least more than you would on other social networks.
Regular, scheduled posting shows that you're an active presence on Google+, and that means you can get more followers and more clicks to your website by simply posting.
Best of all, Google Analytics integrates seamlessly with Google+ since it's Google's own social network.
The effortless use of Google Analytics makes it the prime way to measure your effectiveness on Google+. You could use third-party analytics systems, but when everything is already set up for you, why would you want to
With all of that information at your disposal, you can make the most of your Google+ presence and engage users on Google's social network of choice.