LinkedIn is the professional social network of choice for everyone from graduating high school seniors to the CEOs of multinational corporations.
It's also the best social network for well-researched, data-oriented information that's relevant to your industry.
Aside from potentially taking the next step in their careers, most LinkedIn users are looking for information on their industry from leading personalities. That makes LinkedIn the ideal social network for B2B marketing.
LinkedIn provides its users with an interface and posting system that's similar to Facebook. It also lets users create their own blog, which is an excellent opportunity for certain figures in your business to grow their personal profiles.
LinkedIn blogs are excellent opportunities for marketing managers and business owners to write about their business (or business in general). Blogs can be laser-focused on certain aspects of a career, like how to get into an industry.
Regardless of how you use your LinkedIn blog, you're creating a backlist of credible, informed writing pieces that you can use to show your authority in your industry.
Those blog posts are even discoverable by Google, meaning you can create an entirely new blog to accompany your business's blog for even greater visibility and results in search engines.
But the key to succeeding on LinkedIn is using data.
If you want to introduce new ideas and concepts to people in your field — or even potential customers — you'll need first-hand data and / or second-hand research to support your points.
That kind of high-level research is required in order to get results on LinkedIn, which makes it the best kind of content to post.
You can also post links to interesting articles or ask questions to engage your customer base. Either way, you're utilizing LinkedIn for growth and forward momentum.
Because LinkedIn is so focused on careers, the best days to post on it are Tuesday, Wednesday, and Thursday. These are the days furthest from the weekend, when people are most likely in "work mode," as opposed to "leisure mode."
LinkedIn activity peaks in the early morning of all those days. On Tuesdays, it's between 10:00 and 11:00 a.m. In general, you can get attention through LinkedIn by posting between 7:00 and 8:00 a.m. or 5:00 and 6:00 p.m. on Tuesdays, Wednesdays, and Thursdays.
And it makes sense, too — those are the times people are just about to start work or on their way out the door.
Because people check LinkedIn so regularly during the week, it's smart to post about 20 times every month. Preferably, those will be blog posts. But you can also use status updates and simple questions.
Finally, you can track your success on LinkedIn by using their in-house analytics suite and Google Analytics. With both of them on your side, you can easily get the information you need to succeed on the world's largest professional network.