Twitter is the second-most popular social network in the world, by users. Hundreds of millions of people use Twitter every day to do everything from sharing interesting links to catching up with their friends.
Twitter is notorious for restricting users to 140 characters per "tweet." While that restriction doesn't extend to private direct messages, Twitter is fundamentally designed to appeal to short attention spans and flash-in-the-pan trends.
But with consistent, strategic use, you can use Twitter to build a loyal following of fans that wants to hear from you every day.
Posting to Twitter is straightforward: Write concise and descriptive text, add a link to your site, and include an eye-catching image to make your content stand out.
You have total freedom to choose when you tweet as well, but the best times to tweet depend on your industry.
If you're a B2B, you'll find more success on Twitter by tweeting between Monday and Friday since that's when most people are in "work mode" and looking to improve their businesses.
If you're a B2C, you can get more followers and engagement by tweeting between Wednesday and Sunday — times when people are most looking forward to or enjoying the weekend.
Beyond that, most people are engaged on Twitter around noon (lunch time) and 6:00 p.m. (just after work). Strangely, people feel most generous with retweets around 5:00 p.m., right as the work day ends.
As for frequency, if you want to build a following on Twitter, you should tweet somewhere between one and five times per day.
It's not essential that you tweet five times per day. The important part is that you post consistently.
But the best part about Twitter is the diverse range of analytics programs you can use to gauge your success.
Twitter Analytics is the free and included analytics platform you can use to keep up with the data on your profile.
In addition, Google Analytics is the free way to track data on your website. Simply use it to watch how many people come to your site from Twitter — just like you did with Facebook.