Marketing Guides

General Tips for Social Marketing

Aside from posting to social networks on the right days and at the right time, you can achieve success on social media sites with a few other rules of thumb.

1. Scheduling consistency

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As we've mentioned frequently for each social network, success often depends on posting consistency.

That means you have to set a time window — between 10 and 20 minutes — where you'll post something new.

It also means you have to choose the days that you'll update your social media profiles.

Will you update Twitter once every day? Maybe LinkedIn can only be once a week. And maybe YouTube will only be once a month since you have to concentrate resources elsewhere.

Ultimately, it's up to you — but it's critical that you stick to the schedule you set for yourself.

Regularity ensures your followers can anticipate and engage with the social media content you produce. Someone will know to check your YouTube channel on the first Monday of every month because that's when you have a new video out!

Likewise, someone will know to check out your Twitter on occasion since you update it multiple times per day.

And still, others could check your Facebook page to see if they want to offer their insight on a certain topic.

Whatever motivations your customers have, you can make them work for your business by establishing and sticking to a regular schedule.

That's not to say you can't have hiccups — even the best social media marketers miss a post every now and then.

But the majority of your work should be based on a regular schedule that keeps your brand looking fresh, modern, and smart.

With all of those advantages on your side, you can easily grow your business by using social media.

2. Brand consistency

When you use social media strategies to grow your business, you're creating a brand personality that your followers understand.

Are you funny? Offbeat? Hipster? Old school? Or are you all business?

These are just a few examples of traits you can give to your social media profiles.

Choosing these traits is difficult, especially if you've never created an online persona before. The goal is to match or complement the personality traits that are common in your customer base.

For example, Denny's maintains a Twitter account that updates multiple times per day. And even though Denny's is a diner chain, the Twitter feed doesn't talk about the diner itself that much.

Instead, it posts strange, funny, and offbeat updates that appeal to a young, early-20s audience.

Denny's Example

On the one hand, this tweet is kind of dumb.

On the other hand, you can't argue with results.

"We have grapes," with a photo of semi-poorly Photoshopped grapes, earned 7200 likes and 4300 retweets.

That's 4300 people who thought Denny's simple tweet was worthy of spreading to thousands of other Twitter users.

But Denny's wasn't taking a gamble — they know their audience.

They know that their low-cost, high-flavor food is most appealing to older teens and younger 20-somethings. And that's why Denny's speaks that demographic's language.

And even if you think Denny's as a brand is ridiculous, it's only because their audience loves ridiculous.

Denny's Success

294,000 followers is a big deal, especially when all you're doing is cracking jokes about pancakes.

To get the same results as Denny's, you have to take a close look at your brand and your audience.

What's your audience's common thread? What do they value? And how do your products or services represent those values?

Once you have those answers, you can create social media accounts that pay dividends day after day.

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