Snapchat is one of the newest social networks where you can market your business.
Snapchat's entire network is based around taking photos and videos — kind of like Instagram.
Unlike Instagram, Snapchat's photos and videos are only around for a set amount of time. After they expire, users can no longer view them.
That's what makes Snapchat so valuable for time-sensitive news, like events or business updates. It's like a digitized television commercial that consumers can watch, enjoy, and remember.
To get the most out of your Snapchat experience, you can either build a following or pay Snapchat to advertise — or both!
Either way, you can promote your Snapchat account with Snapchat's custom QR codes that let someone add you just by taking a photo. You've probably seen a few of these QR codes before — they're especially popular among Twitter followers and Facebook personalities who want to maximize their social media presence.
Then, once you have your following, you can take photos and videos and send them to your followers or post them as a "story."
Snapchat "stories" are essentially Facebook statuses based on Snapchat's rules. A story is a photo or video that expires after 24 hours. Stories are available to everyone on your friends list, and you can see who viewed them.
But you can create and bank multiple stories at once. Some brands will do as many as three stories at a time so users can tap the brand's profile and flip through the content.
That creates an effect similar to a photo album, except the album is completely filled with marketing materials that are intended to get you more customers.
Still, you don't need to post to Snapchat more than once per week. One snap per week is enough to keep your audience engaged with your brand.
Because of Snapchat's format, there's not necessarily a day or time that's "best" to post. You'll have to track your user engagement via analytics platforms to determine when your followers will be able to see what you post.
You can track the results of your Snapchat presence using multiple third-party analytics platforms, but Snaplytics gives you the best value for your investment.