Marketing Guides

Publication of Content

8. Publication

Now that you finally have your content ready, it's time to publish it.

99% of the time, you'll publish your content on your site. You can push it to your blog, create static HTML pages, or pick any number of other options you have at your disposal.

At WebpageFX, we combine content formats whenever possible.

For example, we wrote a page a long time ago about how much it costs to start a website. Then, we filmed a video and added it to the text.

Content Publication Location

The results have been fantastic with several hundred views just in the first few weeks.

You can post any content you want to be viewable on your site or downloadable. If you don't have hosting capabilities to stream content, your videos and audio will probably default to the downloadable option.

But you don't have to publish exclusively on your site.

Today, the Internet is home to dozens of other publication outlets that will host and promote your content for you.

All you have to do is give it to them.

1. Text content can go to press release sites

If you're writing about your company, you can further promote it on a press release site.

Some of these sites will host and promote your content for free, and others require payment to reach higher-quality targets.

These "targets" are typically journalists or industry bloggers looking for their next big story.

If you get your content in their hands at the right time, you can get mentioned in their next piece, and you could even give a link for your site (which helps your overall SEO power).

PRWeb is one of the most popular choices for posting press releases. With it, you can reach thousands of people for minimal investment, earning you a great ROI for text-based content about your company.

Text Content Publication

Other outlets exist as well, but PRWeb is probably the best-known for business announcements.

2. Audio content can go to podcast networks

You can give your audio content a second home on podcast networks (if you've created a podcast).

Podcast networks exist all over the Internet, so it's easy to find one that'll take your episodes.

Plus, since audio files are so small, they only take a few moments to upload.

Once your content is on a podcast network, they'll take care of the rest. They'll give you your own space, and all you have to do is update it with new episodes as you release them.

The king of podcast networks is (and has been) iTunes. Apple has some quality standards for the podcasts they accept, but for the most part, they accept anyone with a good idea.

Audio Content Publication

To start your podcast on iTunes, just think of a catchy name, get some cover art, and upload your first episode.

It's as easy as that.

3. Graphic content can go to infographic sites

At WebpageFX, we publish a lot of infographics. That's because they're great ways to get links and grow brand awareness.

But we don't just keep our infographics on our site.

We publish them on lots of other outlets, especially social media.

Facebook, Twitter, and Pinterest are excellent publication spots for infographics because the visuals will make someone stop scrolling and pay attention.

Social media is just the beginning, too. You can also publish graphics to locations like Visual.ly, Cool Infographics, and more.

Graphic Content Publication

These sites have built-in social networks of their own, and many of them will promote your content (their new upload) on their Twitter or Facebook profiles.

That practically doubles the exposure you can get for your graphics, especially infographics.

But that's also why it's essential that you brand your infographics with a logo or watermark.

Branding prevents other online publishers from taking credit for your hard work. And once you start creating high-quality content, there are always opportunists who will try to steal credit for what you've made.

By using a logo or watermark, you make it significantly harder for thieves to take what you've made without giving you credit. Plus, every time they repost it, a new group of people will see your logo or brand name.

With that kind of preparation, your infographic can work wonders for you both on and off your site.

4. Video content can go to YouTube, Vimeo, and more

Unless you have a custom-made codec for your own business, you'll probably have to upload your videos to a hosting service to publish them.

Those services can be YouTube, Wistia, Vimeo, and any number of other options.

YouTube is probably your best bet, especially if you're new to video production. It's free, it's popular, and they give you the HTML code you need to feature a video on your site.

Video Content Publication

YouTube is great for new users as well. They walk you through your first upload and even offer tips on how to optimize your video for search results and views.

Best of all, Google owns YouTube. That means your YouTube video can show up in organic search results for even greater potential.

With a strong YouTube presence, you can highlight the absolute best of your company while attracting new customers. 

But wait — you're not quite done.

To truly unlock the potential of your content, you need to get it in the right hands.

You do that by following the next step. 

7. Editing                9. Outreach