The Hidden Meanings Behind Famous Logo Colors
A brand's logo is its most important design element, because it is the visual representation of the company and its values. There are many decisions to make when creating one, and one of the biggest is color. It may seem to be a trivial element, but the main color of each of these famous logos has a serious impact on how people perceive it.
Research has shown that people make subconscious judgments about a person, environment, or product within 90 seconds of initial viewing. Between 62% and 90% of that assessment is based on color alone. This means that your logo could make or break a consumer’s decision to become a customer or client.
It also means that as a consumer, your decisions about where to shop and what brands to trust are heavily influenced by logos, whether you realize it or not. We associate certain fonts, colors, and designs with qualities that are entirely unrelated, like product quality and reliability.
This may sound absurd, but if you're a business owner or marketing professional, it's absolutely necessary to consider your target audience's values and personalities when creating your logo. And even if you aren't involved in marketing, it can be interesting to consider what your favorite brands are trying to convey with their designs and colors.
So if you've ever found yourself wondering why so many fast food companies have red logos or what the Starbucks logo means, it essentially all comes down to the meanings behind those colors. Select a color to find out what it says about the companies who use it!