Are you looking for ways to earn more leads and conversions for your Columbus business? If so, a strong digital marketing plan is the solution you’re seeking. The first step to creating your awesome digital marketing campaign is finding the right digital marketing agency.
On this page, we’ll cover strategies that fall under digital marketing, the benefits, and show you why WebFX is the ideal Columbus digital marketing agency for your business.
Call 888-601-5359 to speak with a strategist about our services or keep reading to learn more about the strategies and benefits of digital marketing.
Our digital strategists have put together successful Internet marketing campaigns for businesses ranging from local coffee shops to publicly traded companies. They’ll do the same for you. Request a free quote and experience why WebFX is rated as the world's best SEO agency.
Digital marketing is the practice of marketing your business through any online channel. Internet usage is an integral part of the everyday life of the average person, so many businesses have moved towards digital marketing to better reach their audience.
There are numerous strategies that fall under digital marketing:
SEO is the process of boosting your website’s ranking in the search results through optimizations. This method is ideal if you want to boost traffic on your website and attract more valuable leads.
PPC advertisements are paid ads that appear at the top of the search results. These ads help your business attract qualified leads that are ready to convert.
Email marketing is a great method for building a relationship with your audience. You send them tailored content that gets them to convert. It helps you earn more conversions for your Columbus business.
Content marketing helps you attract traffic to your page that seeks out helpful information related to your industry. It’s a great method for attracting leads and boosts your SEO ranking.
Social media marketing allows you to connect directly with leads in your audience. You deliver them tailored content that gets them interested in converting. Social media platforms also offer paid ads to help you reach more qualified leads.
These are just a few of the many strategies that fall under digital marketing.
A digital marketing agency will offer these services and sometimes even more. It’s up to your Columbus business to decide which strategies you need for your campaign.
There are numerous benefits of utilizing digital marketing strategies to market your business.
Precise targeting is one of the biggest benefits of digital marketing. Digital marketing allows your business to target specific people that are interested in your business.
With traditional methods, it’s hard to specifically target people interested in your business. Half of the time your ads end up reaching people that have no interest in your business. It causes you to waste money advertising to people who won’t act on your ads.
Digital marketing methods allow you to precisely target people interested in your business. You put your content in front of people that want to hear from you. This means your budget is going towards leads that are more likely to take interest in your business and convert!
Digital marketing is budget-friendly, and many methods are inexpensive to run for your business.
For instance, PPC allows you to set your budget. There is no defined amount that you need to run a PPC advertising campaign. Although the amount you spend will affect your campaign’s success, you choose a budget that works best for your business.
It’s free to set up a social media profile for your business. In addition, social media platforms offer paid advertising and the pricing runs similar to PPC ads. This makes it extremely cost-effective for your business.
With email marketing, you can send emails for as little as a few cents per email. With a potential return of $44 for every $1 spent, this makes it a very budget-friendly method with the potential for a great return on investment (ROI).
When you run a digital marketing campaign, you see the results of your campaign. This is very beneficial to your business because you can see how your campaign is performing and make changes to help it improve.
With traditional methods, it’s difficult to know how effective they are. People may visit your shop, but unless you ask every single person about them what brought them, you have no way to accurately measure if your traditional campaigns are working.
Digital marketing methods make it easy for you to see your campaign’s success. Strategies like PPC and email marketing enable you to see immediate results with your campaign. Some methods, like SEO, take time to show results, but you will see them in time.
This is a huge advantage for your business because it helps you make changes to your campaign to produce better results. You can fix hiccups in your campaign and see where it succeeds. It’s extremely beneficial for helping your business make the most of your campaign and budget.
If you’re looking for a great digital marketing agency, you’ve come to the right place. WebFX is unlike any other digital marketing agency. We have over 200+ experts that will help you create a campaign that drives results.
So, how does WebFX stand out from other digital marketing agencies?
Many companies will hide their prices from customers. They don’t want competitors to know their pricing or strategies and try to outdo them. At WebFX, we put your business first and know that it’s important for you to know pricing.
That’s why we offer transparent pricing with every strategy. You’ll know exactly what you get and how much it costs. We publish our prices to make it easy for you to decide which services fit in your budget.
Your business is unique. Our team at WebFX knows that no two businesses are alike. That’s why we create custom plans for every business we service.
We’ll analyze your website and your industry and make recommendations for your business. Based on those recommendations, we’ll create a customized plan that helps you earn leads and conversions for your digital marketing campaign.
When you partner with us, you’re partnering with a digital marketing agency that knows how to drive results. We know how to help businesses boost traffic, gain valuable leads, and earn conversions.
Don’t believe us? Check out our 400+ client testimonials that attest to the great work we do!
Our team is made up of award-winning designers, developers, and Internet marketers. For us, it’s not just a job — it’s a driving passion. And that passion has led to some of the best work on the Internet.Learn More
At WebFX, we make it easy for you to create a custom plan that works best for your business. We offer multiple digital marketing services to help you compose a campaign that works best for you.
Some of our strategies include:
We’ll help you create a comprehensive strategy that fits with what your business needs.
At WebFX, we offer numerous digital marketing plans to fit your needs and budget.
If you’re ready to learn more about creating your custom digital marketing plan, contact us online or call us today at 888-601-5359 to speak with a strategist.
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