Internet Marketing

What is SEMrush and Why Should I Use It for My Business?

Search engine optimization (SEO) is one of the top digital marketing strategies for boosting valuable website traffic and leads. SEO can be difficult to understand, but software like SEMrush makes it more manageable for those without SEO knowledge.

On this page, we’ll discuss SEMrush and five reasons why you’ll want to consider using SEMrush for your SEO plan. Keep reading to learn more and call us today at 888-601-5359 to find out how WebFX can help you with your SEO strategy.

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What is SEMrush?

SEMrush is software that helps companies run digital marketing methods, like SEO campaigns. This all-in-one digital marketing program that helps you run SEO, pay-per-click (PPC), social media, and content marketing campaigns. For this page, we’ll focus on using SEMrush for SEO.

With SEMrush, you can identify trends that occur within your industry niche. It audits your on-page SEO and helps you improve your pages. This allows you to understand your page better and optimize it for SEO for better lead generation.

In addition, SEMrush helps you identify valuable keywords for your campaign. You’ll learn what keywords your competition is using and how they rank in the search engines. It gives you an abundance of insight as to how you stack up to the competition.

This software is designed for people who need assistance with digital marketing. If you have limited experience or knowledge, SEMrush makes it easy for you to understand and use SEO.

screenshot of semrush homepage

How does SEMrush pull data?

When you use SEMrush software, you will see that it pulls data to help you understand how you and your competitors’ sites are performing. There are two main ways that SEMrush pulls data.

The first way is through their search bar. If you type in a website’s URL into the search bar, you will pull reports on that domain and see keyword selections. This helps you research your competitors and find valuable ways to compete with them.

The second way is through creating a project. SEMrush projects gather data from outside their database. They analyze your website’s visibility and help you see how you compete with your competition.

What are SEMrush toolkits?

SEMrush toolkits are a combination of different reports and tools that you can customize to help you understand your campaign better. When you use a toolkit, you have access to a variety of reports and tools. While you may not need every single one offered, you have the option to customize your toolkit to fit your business.

When you first start using SEMrush, you may not know which tools you need. To figure out the right tools, think about your plan and your goals. What are you trying to achieve with your SEO campaign, and what tools would help you best achieve that goal?

There are toolkits for all methods that SEMrush offers, so you’ll need to choose the tools that are best for your campaign. Also, don’t feel obligated to use a certain number of tools. The most important part is that you select tools that will help you monitor your campaign’s success.

How much does SEMrush cost?

SEMrush offers four different plans. The cost is dependent upon the plan you choose and whether you want to use a monthly or yearly plan.

screenshot of monthly pricing
screenshot of annual pricing

You can start with a 14-day free trial to get a feel for SEMrush and then move on to a paid membership. Monthly memberships start from $99.95, while annual memberships start from $999.40.

Each package offers a technical SEO audit and semantic core collection. You’ll get access to position tracking features and analysis of backlinks. In addition, SEMrush will provide you with ideas to help you gain more traffic on your site.

Why use SEMrush?

If you’re looking to run your SEO campaign on your own, SEMrush is a great software to use. There are numerous benefits to using SEMrush.

1. You’ll understand your site’s performance

When you’re running an SEO campaign, it takes time to show results. You’re left wondering whether your optimizations are working. With SEMrush, you’ll get insight into your campaign’s performance.

SEMrush tells you how your site is performing. You’ll see how much traffic you obtain through organic means (as well as paid traffic). It’ll show you if you’re seeing an increase or decrease in your website traffic.

You will also see how you rank for keywords. SEMrush will let you know if you’re ranking better or worse for keywords. This allows you to optimize your campaign to keep ranking for your keywords or improve your campaign to rank better for them.

2. You’ll find valuable keywords

Keywords selection is an integral part of SEO. When your audience conducts a search, they use keywords to find relevant search results. You will be able to find valuable keywords for your campaign with SEMrush.

To find the right keywords for your campaign, you’ll conduct keyword research. This helps you generate a list of valuable keywords that your business can use.

Generally, you’ll want to focus on long-tail keywords. These are keywords that contain three or more words. Long-tail keywords are better for your SEO campaign because they drive in more relevant leads to your business.

With SEMrush, you’ll also be able to identify the keywords your competitors are using. This gives insight into keywords your business may be missing so that you can reach valuable leads.

keyword selection is an integral part of seo

3. You’ll understand your competition

As you run an SEO campaign, a huge part of your strategy revolves around monitoring your competition. For example, there are dozens of businesses that will compete for the same keywords, so it’s helpful to know which keywords they want.

Using SEMrush, you can learn what your competitors are doing with their SEO campaign. This will help you improve your SEO campaign, so you can outperform them.

It’s also valuable to learn from your competition. They may have keywords that are successfully driving in traffic. If you know what they are, you can take advantage of this knowledge and implement those keywords into your own plan.

SEMrush is a valuable tool to help you understand your competition and compete with them. When you know your competitors better, you will create more impactful strategies.

4. You’ll keep existing traffic

When you obtain valuable traffic, your next goal should be to keep that traffic. You don’t want to go through all the effort to obtain the traffic only to push them away. It’s critical that you put effort into keeping your leads engaged and interested in your page.

With SEMrush, you can choose to track certain locations, monitor keyword positions, connect to Google analytics, and more to keep your existing traffic happy. SEMrush offers all the tools you need to keep your existing traffic satisfied while you attract new traffic to your page.

5. You’ll earn valuable backlinks

Backlinks are a crucial part of your online presence. These are links that you obtain from authority sites. They help improve the authority and trust of your site.

When you obtain backlinks, you should earn them from credible, authoritative sites. Google trusts your site more when you earn backlinks from established sites that are trusted by audiences.

You will earn more valuable backlinks with SEMrush. This tool allows you to see where you can earn backlinks if you aren’t already earning them from a particular authority site.

It’s also a great way to see what backlinks your competitors earn. You’ll know how many backlinks they have and can use that information to create a better strategy for your business.

semrush can help you earn valuable backlinks

SEMrush vs. an SEO company: Which is better?

SEMrush has numerous great features to offer your business. You may start wondering if it’s better to use software like SEMrush or if you should hire an SEO company. So, which is better for your business?

If you have the time and patience to learn about SEO, SEMrush is a great option. It gives you the ability to be in control of your SEO campaign and makes it easy to understand how to run one. The drawback is that you’ll need to rely on your team to implement your strategy, which means more time spent on your SEO campaign than other projects.

For businesses that don’t have the time to run an SEO campaign, an SEO company is a great choice. You can worry about your business while your SEO company runs your campaign. An SEO company will have the knowledge and experience to run a successful campaign for your business.

WebFX will help you optimize your SEO strategy

SEO is a crucial method to help your business obtain more valuable leads and conversions. If you want to make the most of SEO, you need a plan that is optimized to help your business succeed. At WebFX, we have a team of 150+ experts that will bring their knowledge and expertise to help your business succeed.

We’re a full-service digital marketing company that specializes in SEO. We have more than 20 years of experience creating SEO plans for our clients. Our team will help you create a customized plan that drives success for your business.

If you’re looking for an SEO company that drives results, look no further. To date, we’ve driven over 3 million leads for our clients and over $1 billion in sales. When you partner with us, we’ll work hard to drive the best results for your campaign.

Want to know what it’s like to partner with a top SEO company like WebFX? Just ask our clients! Check out our 420+ client testimonials to see what it’s like to partner with us!

Get started today

If you’re ready to start reaping the benefits of SEO while you focus on your business, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to hearing from you!

Call 888.449.3239 or contact us online today to see how WebFX can improve your online performance.