Internet Marketing

What Is Keyword Stuffing?

Some types of stuffing are great, such as the dressing that goes along with Thanksgiving dinner, or the fluffy down inside a pillow.

But keyword stuffing is just the opposite.

Keyword stuffing is one of the most problematic aspects of any kind of web-based marketing, and if you want to succeed online, you have to avoid it.

Otherwise, your business could have problems, including penalties that might affect your ability to stay in the black.

On this page, we’ll talk about keyword stuffing, what it is, and how you can avoid it.

Why keywords are important

To understand keyword stuffing, you have to think about keywords in general.

Keywords are used to help people find pages on your website.

For instance, if you’re selling rubber duckies, you don’t want visitors coming to your page if they want garden hoses or furniture — you want visitors who are interested in rubber duckies.

With that in mind, all your web pages should contain text that has something to do with keywords surrounding rubber duckies. The same is true of any web-based advertisements, such as pay-per-click advertising (PPC) and search engine optimization (SEO) strategies.

You have a lot of different ways to figure out which keywords are right for your business, from using software to working with Internet marketing firms. You can even use your strongest competitors’ information to see what keywords they’re using.

Regardless of how you get them, once you have them, you can begin inserting them into your website’s text. And that’s when the topic of keyword stuffing comes into play.

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Examples of keyword stuffing

When people first started using SEO as a marketing strategy, search engines weren’t sophisticated enough to filter the reputable sites from the ones that just wanted traffic.

That’s why people started spamming keywords all over their site. It got them traffic while they cheated the system.

Today, that doesn’t work anymore. Search engines can tell when someone’s spamming keywords on a site, and they actively penalize those sites in search results.

Below is an example of a page that search engines would penalize for keyword stuffing, in this case the keyword “yellow rubber duckie:”

Get a yellow rubber duckie for your children. A yellow rubber duckie is a charming toy, so buy a yellow rubber duckie today. With a yellow rubber duckie, you can have tons of yellow rubber duckie fun. It’s easy to make bathtime great with a yellow rubber duckie, and a yellow rubber duckie from our company guarantees yellow rubber duckie enjoyment.

This paragraph has plenty of problems, such as:

  • The keyword “yellow rubber duckie” has been used eight times in a paragraph with 61 words. That’s unacceptably high, and it’ll earn a penalty from search engines.
  • The paragraph isn’t written conversationally for people to read. It’s meant to trick Google’s search engine crawlers. Any visitor who comes upon this paragraph is going to be immediately turned off by it and leave the site.
  • There’s really no sense of organization or cohesion in the paragraph. It’s just a place to use the keyword “yellow rubber duckie.”

With that in mind, let’s take a look at why keyword stuffing is so bad for websites.

Why keyword stuffing is bad

These are the three big reasons why keyword stuffing is bad:

  • When you stuff keywords into your content, it sounds inhuman. There’s conversation, and your site’s visitors won’t read it.
  • As we said before, Google’s crawlers will notice that you’re overusing certain keywords. This is a red flag that leads to a penalty. Google penalties range from demoting a page in search results to banning your whole site from Google’s index. If you do a lot of business online, you can lose a lot of customers.
  • Keyword stuffed content isn’t shareable, so if you’re writing a blog post or article, no one will want to share it with other people. In a world where social media can play a huge role in getting your business noticed, it’s essential to create content that people like so you can build your brand. But stuffing keywords will destroy it.

Now that you know why keyword stuffing doesn’t work, let’s discuss how you can avoid it.

How to avoid keyword stuffing

If you want to avoid keyword stuffing, you just have to write text for your website like you’re writing an email.

Be direct, use concise language, and get to the point quickly. You may not use the keyword 30 times on a page, but that’s okay — you want people to be able to read it easily.

Both Google and your site visitors will appreciate the fact that you’re writing for human readers, as opposed to search engine crawlers. And when you do, they’ll show your page in search engine results pages (SERPs) much more often than a site that stuffs keywords.

WebpageFX knows how to market without stuffing keywords

At WebpageFX, we have a full team of seasoned experts who know how to attract new customers to your site without stuffing it with keywords. They’ll write all of your pages conversationally and include keywords naturally throughout the text, ensuring you show up in search engines for valuable keywords and grow your brand. With that kind of expertise, you can grow your business steadily over time.

Contact us today to create an SEO and content strategy for your company!

Ready to start your Internet marketing and design campaigns? Call 888.449.3239 or contact us online today to learn more about how WebpageFX can help with your SEO challenges.

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