Internet Marketing

Squarespace vs. Web Design Company: Which is Better?

Looking to build a custom website for your business?

There are many tools available to help you build and host your site, including Squarespace.

On this page, we’ll look at Squarespace’s pricing model and the pros and cons of using Squarespace to build your website. If you need help creating a custom website, call us today at 888-601-5359 to speak with a strategist.

Want to learn more about a great web design?

Contact WebFX

What is Squarespace?

squarespace homepage screenshot

Squarespace is a website builder that you can use to create a personal, business, or ecommerce website. This website builder allows you to create and customize your online presence. It incorporates marketing and analytics tools to help you develop a more effective site.

Squarespace also makes it easy for you to build a visually-pleasing website. Also, it’s used by big-name companies like Lyft and Pixar. You can use the 14-day trial to try out their website builder and see if it’s good fit for your business.

Squarespace pricing

Squarespace offers a variety of pricing packages. You can choose which package suits your needs best. After the 14-day trial, you’ll need to choose one of the following packages:

Plan

  • Personal
  • Business
  • Basic
  • Advanced

Cost for Monthly Subscription

  • $16 per month
  • $26 per month
  • $30 per month
  • $46 per month

Cost for Annual Subscription

  • $12 per month
  • $18 per month
  • $26 per month
  • $40 per month

As you can see by the chart, it is cheaper per month to purchase an annual subscription. If you really like Squarespace and think it’s the best fit for you, an annual subscription will save your business money in the long run.

It is also important to note the different functions these packages have. The personal and business packages are focused on building a website. These are for businesses that don’t sell products online, which makes them geared more towards service industry businesses.

As for the basic and advanced packages, these are best for ecommerce businesses. Both packages will provide your business with ecommerce functionalities such as product management and online transaction methods.

Squarespace vs. Web Design Company: Which is better?

As you learn more about Squarespace, you may wonder if it’s better to go with Squarespace or hire a web design company. Here are a few aspects to consider that will help you make your decision.

1. Website layout

Your website’s layout is a crucial part of the user experience. Your layout and design are the first impression your audience gets of your business. It’s important that you make a positive impact with your design.

With Squarespace, you can customize your layout. It offers a drag and drop feature to enable you to set up your layout how you want. It’s easy to move, add, and delete sections of your website.

The issue arises with Squarespace’s limitations. You have to choose one of their pre-designed templates. While you can alter the layout, you won’t get a fully custom website from them.

With a web design company, you have the ability to create a fully-customized website. A web design company will be able to create whatever type of website you need. You won’t be restricted by a website’s limitations.

A customized website is an important part of your business. Your website needs to stand out from the competition. A customized website will help you stand out, but a template website won’t.

squarespace custom web designs

2. Mobile optimization

Many users will access your site on mobile devices, which makes mobile optimization a crucial part of your website. Your website needs to be mobile-friendly to ensure that your audience has a positive experience on your site.

Squarespace optimizing their sites for mobile. All of their template sites are ready to go for mobile devices. This creates less hassle for your business because you don’t need to worry about mobile optimization.

You will experience the same benefits with a web design company, too. A web design company will know how to create a responsive design for your website. Regardless of which service you use, you’ll get a mobile-optimized site.

3. Pricing

Your budget is always a deciding factor when it comes to choosing the right options for your business. You want to find a service that is affordable and gets you the most bang for your buck.

When you look at Squarespace’s pricing, it looks like an affordable option. For less than $50 a month, you can build a website and maintain a website for your business.

The important thing to remember is the cost needs to be worth the services you get. For one, you won’t get a completely custom website. That’s something that a web design company can offer and make it well worth the price.

You will also need to be responsible for your site. Squarespace doesn’t maintain your site for you. If you use their service, you’ll need to take time to fix issues with your site and update it as needed.

This means that you’ll be paying someone at your company to run your site. It detracts from other tasks they need to complete, which means you may need to hire someone new to focus solely on improving your site. This is an additional cost you’ll incur to maintain your site.

A web design company will cost more than Squarespace, but you’ll get much more from one. You’ll get a fully custom website that allows you to add as many features as you need. You can add things like copywriting, keyword selection, and ecommerce functionality to your site when you use a web design company.

4. Additional services

When you build your website, you often want to invest in other services. Services like search engine optimization (SEO) help keep your site running in top shape. It isn’t enough to just create a website and hope it performs well.

With Squarespace, you don’t have access to other digital marketing methods. You’ll have to hire an outside company to run your campaigns or run them yourself. This presents a challenge for your business, as you’ll need to coordinate between the company and your Squarespace site.

With a web design company, many offer additional services besides web design. They offer services like SEO, copywriting, or video marketing. If you’re having them create your custom site, it’s easy to access other services to add to your website.

This helps you keep your campaign in one place. You can get all the services you need and not have to worry about having your campaign scattered in different places.

5. Experience

One of the prominent features of Squarespace is that you have the power to build your website. You can choose how it looks and create it yourself. It’s a great option if you’re looking for an independent tool.

But what if you don’t have experience building a site or don’t know the best layout to appeal to your audience? Squarespace can become a challenge if you don’t know how to build a website that works for your audience. They may offer support for your site, but it makes it challenging to build your site.

With a web design company, you don’t need to worry about creating a website that works. You’ll work with experts who know how to build successful websites. You can rest easy knowing that you’re working with people who know how to create impactful websites.

An alternative to Squarespace

Squarespace is a great independent tool to help you build your website on your own. If you have the time and the resources to create your website, it’s a great option to help you build that customizable site of your dreams.

But what do you do if you don’t have the time or experience to build a website?

This is where a web design company can help. A web design company will have the knowledge and skills to create a custom website for your business. You can rely on them to build your website while you focus on running your business.

People trust your business because you are experts at what you do, so why not do this same with your website’s design? A web design agency will help you get your customized website without adding another item to your to-do list. You can rely on skilled experts to deliver the site you want.

It’s a great alternative to Squarespace if you don’t have experience building a website. You’ll still get a custom website, but without the hassle of having to figure out how to build it. This is an efficient way for you to get a great website and run your business at the same time.

Let WebFX help you build your website

Squarespace is a great tool to help you build your customized website. A customized website will help you stand out from the competition. At WebFX, we have experience creating customized websites that drive results for your business.

If you’re looking for a web design company that drives results, look no further than WebFX. To date, we’ve driven over $1 billion in sales and over 3 million leads for our clients. We create websites that earn your business more valuable leads.

We have a team of 150+ experts that are dedicated to your campaign. Our award-winning team has over 12 years of experience creating websites, and we will help you build a customized website that earns more leads and conversions. If you need a website fast, we offer our website builder, RainmakerFX, to help you get a website quick!

If you want to know what it’s like to partner with us, just ask our clients! We have over 420 client testimonials from a variety of industries. Check them out to find out what it’s like to partner with a top web design company like WebFX!

Build a better website today!

Your website is the heart of your digital marketing plan. If you’re ready to start building a website that drives results, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to helping your business grow!

Call 888.449.3239 or contact us online today to see how WebFX can improve your online performance.