Social Media Marketing for Software Companies
Whether your company sells software to consumers or businesses, it’s important to have a presence on social media. In today’s Internet-driven world, any business that wants to get noticed and be taken seriously needs to take advantage of every online opportunity available to them. And if your business sells products related to technology, it’s all the more important.
So how can you start using social media to engage with potential and current customers? It doesn’t need to be complicated. Here are 9 tips to help you get started:
#1—Focus on one or two platforms
You have to develop a strategy for your social media, and that involves picking the best platforms for your company. Although you may eventually have the time and resources to maintain a presence on all of the social networks available to you, it’s best to focus on one or two when you’re just starting out.
Although the platforms you choose will depend on your company and target audience, two of the most common choices are Facebook and Twitter. Once you’ve selected them, spend some time developing guidelines for the tone and style of your posts. Will you stay serious and professional? Will you offer followers a behind-the-scenes look at your company? Will you adopt an informal tone when responding to customers? Decide this ahead of time, and make it a part of your strategy.
Once you’ve determined your style, develop a plan for posting frequency. Will you post once per day? Once per week? What time? And who is responsible? Although these things will likely start to feel natural over time, it’s important to establish them when you’re figuring out the platforms.
#2—Add tutorials and videos
How does your software compare with other types of software on the market? You know the answer to that question, but do your social media visitors have any clue?
A short tutorial video can be all it takes to encourage your followers to jump to a designated landing page to find out more information. Remember that the text accompanying your video should be strong with a call to action.
#3—Invite your satisfied software users to add reviews
Facebook business pages allow other users to leave reviews. While the lack of control you have over them may be intimidating, you can boost your rating by simply asking happy customers to rate your business.
The caveat here is to never be too pushy, and never use bribery. Facebook (along with many other sites that allow reviews) has strict rules against this. Plus, it may make your customers uneasy—and likely to leave negative reviews.
#4—Consider paid advertising options
You don’t have to pay to simply use social media channels, but most of them have paid advertising options that are extremely effective for gaining followers and engagement. Platforms like Facebook and Twitter allow you to target users based on their interests, and LinkedIn allows you to target based on industry and job title. This means that you can be as specific as you like when choosing who to advertise to.
#5—Include buttons on your site
Building a solid follower base can be difficult, and you definitely don’t want to annoy your customers with it. Instead of constantly bringing it up, include buttons on your site for all of your social channels. This way, site visitors can choose to check out your social accounts—or not.
#6—Engage with your followers
Have you been ignoring your followers? It’s time to open the door for a back-and-forth conversation. The next time someone comments on one of your posts or leaves a review, thank them in the comments section. This only takes seconds to do, but can go a long way in showing that person that you genuinely appreciate their feedback.
#7—Get involved with trending topics
Remember when the Ice Bucket Challenge was everywhere on social media? Although the majority of the videos came from individuals, smart businesses (like WebpageFX) jumped on the trend as well. If there’s a fun buzz building in the social media world (and it fits your company’s image), go ahead and get involved!
#8—Ask your followers what they want to see on your social media page.
There’s nothing wrong with asking followers what they’d like to see on your social media page so they could better understand your software. You might just discover that you’re not explaining what your software does well enough, or you might uncover other opportunities. You can even create a short survey or poll just for this purpose.
#9– Learn from your mistakes and move on.
Every company has made mistakes in social media marketing. It’s how you recover from those mistakes that makes all the difference. For instance, if you wrote a politically-charged tweet that got you into hot water, remember that unless politics are part of your business, it’s best to keep them off social media. Your business page should be treated as completely separate from a personal page.
Are ready to start including social media in your software company’s marketing strategy? If you’d like assistance, feel free to contact us! Our dedicated social team is more than happy to help you start using any and all platforms to meet your company’s goals.
Ready to start your social media marketing campaign? Call 888.449.3239 or contact us online today to learn more about how WebpageFX can help with your software company's Internet marketing challenges.