Knowledge Base

LEARN PPC ADVERTISING
FROM THE EXPERTS

Pay-per-click, or PPC, is one of the most effective advertising models for reaching your target audience online.

The resources on this page will help you get started with PPC, choose the best platforms for your needs, and create campaigns that get the results you need.

PPC Basics PPC FAQ
 
PPC Platforms PPC Tips & Best Practices

PPC BASICS

If you're unfamiliar with PPC, you've come to the right place! We've written extensively about the benefits of PPC, as well as how to choose the campaign management option that's best-suited to your company's goals.

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PPC FAQ

Many of our clients have the same questions and concerns about PPC advertising — so we decided to publish the answers, and help you gain a better understanding of how this popular advertising model works.

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PPC PLATFORMS

Although Google AdWords is by far the most popular PPC platform, there are a few different options within it, as well as other platforms your company may benefit from using.

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PPC TIPS & BEST PRACTICES

Creating and managing effective campaigns can be challenging! The following tips and best practices will help you make the most of your campaigns and convert more customers with PPC.

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Hungry for more knowledge? Teach yourself Internet marketing with our step-by-step guides, case studies, tips, and actionable advice from the experts. Click the links below to check out our free marketing guides, to read the WebpageFX blog, or to grow your business with our SEO tools.