How MarketingCloudFX Helps Your Business
MarketingCloudFX is proprietary marketing automation software designed by WebpageFX exclusively for our clients. The software provides in-depth insight into your website’s visitors, leads, and other information so you can get the data you need to make informed business decisions.
Overall, it’s a comprehensive marketing management product that makes it easy for you to grow your business.
MarketingCloudFX comes with a number of cutting-edge features that track information on your website. To start using MarketingCloudFX, all you have to do is add a couple lines of code to your site, just like with Google Analytics.
(You can use MarketingCloudFX and Google Analytics on the same site and page — the codes do not conflict with one another.)
After integrating MarketingCloudFX into your website, you can utilize any of the features included in the software. Some of the key features are:
- Company tracking: Data on individual companies that visit your site.
- Call tracking: Data on calls you receive from visitors to your site.
- Lead tracking: Data on submission forms and other lead-generating pages on your site.
- Organic search keyword prediction: Data on keywords you can use to expand your site.
- Website content personalization: Software that lets you customize content based on traits of a website visitor, such as their industry, company size, location, online behavior, and more.
- Lifecycle email automation: Automatic emails that send specific information to leads to encourage them to convert
All of these features are specifically designed to help you grow your business through tools that measure your website’s performance. With MarketingCloudFX, you get the data, information, and flexibility that you need to make important decisions about your company, and it’s only available when you partner with WebpageFX.
Company tracking statistics show you who visits your website and what they want.
MarketingCloudFX's company tracking feature identifies visitors from businesses to your website that would otherwise be anonymous — even if they don’t tell you their information in a form. It also creates reports that show weekly, monthly, annual, or real-time stats, including:
- A visitor's company name
- That business's industry (NAICS code)
- Annual company sales
- Company employee count
- The pages they visit
- How the visitor found the website
- And more
MarketingCloudFX can also notify you when a business returns to your website. This feature means you can see when potential customers are shopping for new products, and it can even give you the chance to contact a prospective client while your business is still fresh in their minds. Essentially, you can be the first to make contact with a visitor (instead of your competitors) and gain a valuable advantage in the sales process.
Many businesses provide a phone number on their website for visitors to call. But most of the time, you can't track when visitors call you because of what they saw on your website. That means you don't know how your customer got your phone number in the first place, so you can't be sure which marketing strategies are producing tangible results.
Fortunately, MarketingCloudFX’s call tracking feature solves this problem. With call tracking, you can see information on individual calls that people make to your company. When a visitor calls your business, MarketingCloudFX reports where the call originated, how long the call lasts, and additional profile information.
With this information, you can easily determine which marketing campaigns or strategies are working and which aren't. That means you have the data to ensure you're making the right choice when you reallocate funding from one marketing project to another, which earns you a better ROI.
The three types of call tracking include:
Offline Call Tracking
Organic Call Tracking
Paid Call Tracking
MarketingCloudFX's lead tracking feature records information from all of the submission forms on your website. So every time someone submits a form, the lead tracking portion of MarketingCloudFX stores that information in a database that so you can track the leads you've earned at every point on your site. It also creates daily, weekly, and monthly reports to send you via email.
The database and reports include information like:
- How the visitor found your site
- Which pages the visitor read
- How likely the lead is to convert into a sale
- Monetary value of the lead
- Details on the lead’s company
In addition, the lead tracking feature gives you the choice to block international leads so you can focus on leads in your area. This is especially helpful for small businesses that only work in within a set distance of their headquarters.
For seamless communication, you can also configure MarketingCloudFX to call you when a lead has submitted their information. This automatic service will give you the details about the lead and offer to dial their phone number so you can contact them right away. And when you do, you’ll have a much easier time of converting that lead into a paying customer.
Organic search keyword prediction
Google Analytics provides you with a lot of information about your website. But in 2013, it stopped telling website owners information about the keywords that visitors used to find their sites and replaced it with "(not provided)". As a result, it’s now extremely difficult to get that valuable information.
But MarketingCloudFX helps with that. This software uses advanced algorithms and data mining techniques to predict which keywords a visitor used to find your website. That means you gain a huge advantage over your competitors by targeting valuable keywords that they don’t even know about.
While it’s still impossible to get exact numbers on “(not provided)” data, MarketingCloudFX’s algorithms provide tremendous insight into understanding your most successful keywords. It’ll even tell you how many leads you’ve acquired from the pages that rank for certain keywords.
In general, that lets you make better decisions for your site, which leads to better ranking in search engines and more traffic for your site. Every new visitor you get means another potential lead. With that in mind, you essentially earn free leads with the organic search keyword prediction feature of MarketingCloudFX.
Website content personalization
Most websites provide every visitor with the exact same experience. They design one page for one keyword, and then they move onto the next. But every client is different, and that means a one-size-fits-all solution just won’t work online.
MarketingCloudFX enables you to give certain visitors to your site a unique experience based on criteria like their business’s industry, company size, and location. With this option, you can target your potential clients with a much higher rate of accuracy, allowing you to appeal specifically to them with certain text, images, videos, and more. The idea is that the more you show a site visitor that you understand them, the more eager they will be to become a customer.
This personalized experience is hard to find on most websites, but it’s steadily becoming more popular because of how effective it is at generating new customers. To maximize that opportunity, you can introduce personalization before any of your competitors to get more revenue.
Lifecycle email automation
Understanding the lifecycle of your leads is important to converting them into customers, and when you provide them with relevant content after they leave your site, you can make sure they remember your company. The best way to provide them with content is through email since it gives you the chance to reach out to prospects after they've given you their contact information.
MarketingCloudFX tracks information on all of your leads so you can effectively email them, including:
- How the lead found your website
- What pages someone visits
- How long they stay on those pages
- Firmographics on the lead's company
- What email content the lead has already seen
- Emails the lead has opened
- Emails that have gotten the lead back to your site
- And more
With this information, you can determine what each lead wants to see and email content to them that they'll enjoy. Each lead’s email is customized to appeal specifically to them, meaning they get a more personalized experience that has a higher chance of turning them into a customer. Plus, as MarketingCloudFX learns more about your lead, it’ll automatically send them new and relevant content that they haven’t seen before.
This intelligent email automation gives MarketingCloudFX the ability to deliver more relevant content to a prospective customer than your competitors, giving you another chance to gain an edge in your industry.
Start using MarketingCloudFX today
At WebpageFX, we understand the essential need for marketing automation software, and that’s why we created MarketingCloudFX. We’ve added a huge range of helpful features so you can get the information you need to make smart, informed decisions about your company and grow your business. And you can have it all at your fingertips when you partner with WebpageFX!
Do you want to earn more revenue? Contact us today to determine how MarketingCloudFX can fit into your long-term goals.
Ready to start your Internet marketing and design campaigns? Call 888.449.3239 or contact us online today to learn more about how WebpageFX can help with your SEO challenges.