5 Tips for Creating Impactful Virtual Reality Apps
On this page, we’ll discuss examples of virtual reality apps and five tips for how you can successfully implement virtual reality into your app. If you need help creating your virtual reality app, call us today at 888-601-5359 to speak with a strategist.
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What is virtual reality?
You may have heard of virtual reality, but what is it?
Virtual reality is technology that immerses you into a different world. In other words, it puts users in fictional environments that feel lifelike.
Virtual reality fuses images, videos, animation, and interactivity. Originally, this technology was predominantly used in gaming, but companies found that virtual reality can expand beyond gaming. An increasing number of businesses are using virtual reality to showcase products to their audiences.
It isn’t a requirement to wear a headset to use virtual reality applications, but many virtual reality apps will use this technology to create a more engaging experience. Many people wear headsets to get the full VR experience. There are cardboard viewers and plastic headsets that people can wear to immerse themselves into the virtual world.
3 examples of virtual reality apps
As you start to build your virtual reality app, look to other apps for guidance. Many other companies have virtual reality apps or virtual reality aspects in their apps. Here are three great examples of virtual reality apps.
1. End Space VR
End Space VR is a virtual reality app that sends users flying through space. This virtual reality app engages the audience by letting them fly a ship through space. Users steer the ship by using their head when they are wearing the virtual reality headset.
This app leads users to fly through intense battles to try and escape unscathed. As users progress, the levels become increasingly more difficult. Users can also upgrade their ship and weapons to fight even longer.
End Space VR is a great example of an engaging virtual reality app. They keep their audience interested and drive them back to their site. This app also keeps users engaged by allowing them to upgrade their ships and weapons, as well as making levels more challenging.
2. Google Arts and Culture
Google took advantage of virtual reality by taking people to famous museums with their app, Google Arts and Culture. They used virtual reality to host virtual tours of art exhibits. Users could enter this virtual reality world to visit more than 1,200 museums.
Users can look through galleries from around the world. The virtual reality experience enables audiences to experience museums as if they were there in person. It creates an engaging and interesting experience for Google visitors.
Google also enables people to visit famous landmarks. Audiences can see landmarks from across the world and experience them as if they are there in person. It’s a great way to engage audiences and get them interested in museums and national landmarks.
3. InMind VR
InMind VR takes their audience on a medical adventure. In this virtual reality app, users play a doctor that needs to help a patient suffering from a depressive disorder. To help this patient, you have to go inside the brain to treat them.
This virtual reality app shrinks you down and transports you through your patient’s brain. As you go through their brain, you attack neutrons to help cure your patient. It’s a thrilling experience as you fly through your patient’s brain to help cure them.
InMind VR gained such popularity that the company created InMind VR 2. This version offers one free story and 300 paid stories for $2.99. InMind VR is an example of a successful virtual reality app that engages audiences.
5 tips for creating virtual reality apps
Virtual reality apps provide value to your audience through personalized content. It allows them to fully experience your products. Here are five tips to help you create a successful virtual reality app.
1. Think about your audience
When you build your virtual reality app, you need to think about how your audience interacts with your content. If you want them to interact with your virtual reality app, you need to do it in a way that works for them. After all, they are the ones consuming your content.
First, you need to think about where your audience consumes your content. Do they interact with your business on social media or through your website? This will help you determine where you should market your virtual reality app and where your audience will be most responsive to it.
If you aren’t sure where your audience interacts most, you can use Google Analytics to figure out where they interact with your business. Google Analytics will help you see where your audience interacts with your brand most frequently. It’ll help you focus on where to share your virtual reality app.
In addition, your audience will help you determine the content of your virtual reality app. What kind of content will interest your audience and get them to interact with the virtual reality aspects of your app? Consider what your audience likes, so you can focus on creating virtual reality content that works for them.
If you have long-distance customers, virtual reality apps are even more important. These long-distance customers can’t see your products in person. They need to rely on pictures of your products to decide if they want to purchase.
Sometimes, however, pictures aren’t enough for your audience. By adding virtual reality to the mix, you’ll help your audience understand your products better. They’ll get a more in-depth experience, which will lead to more conversions for your business.
2. Tell a story
The point of virtual reality is to get your audience invested in your app. If you want to have a successful virtual reality app, you need to create an engaging story for your audience.
A good story will get your audience interested in your virtual reality app. You want to take your audience on a journey and keep them invested. It will increase interactivity and make your audience feel like a part of the experience.
When you tell a story, you give your audience a sense of direction. You tell them how to navigate your app. It’s the best way to increase engagement with your virtual reality app.
3. Focus on your brand
Virtual reality is a supplemental tool to helping your audience get to know your brand better. The focus shouldn’t be the fact that you are using virtual reality. Instead, it should be your brand through virtual reality means.
This is an important distinction to make because it can cause your intentions to become muddled. Virtual reality apps should aim to enhance your brand. Use it to help your audience better engage with your business.
When you create your virtual reality app, focus on building your brand for your audience. By using your app, your audience should become more familiar with your business and know your brand better. It will help you earn more valuable leads.
4. Showcase your products
In your virtual reality app, you need to take the time to showcase your products. After all, the goal is to earn conversions from your audience. The best way to do this is to give your audience a virtual tour of your products.
This is crucial for people who can’t see your products in person. It helps them gain a better understanding of your products. They can focus on various angles of your product to learn more about it.
Many companies use virtual reality to showcase their products. For instance, Ikea uses virtual reality to walk people through their showroom floors to encourage them to buy their products. Not only do audiences get a better look at the product, but they also see how the furniture looks in familiar settings.
If you’ve ever looked at an apartment or house, there’s a good chance you’ve experienced virtual reality before buying. Real estate agents use virtual reality tours to help potential home buyers and apartment searchers see the place before they visit it in person.
By showcasing your products in your virtual reality app, you help your audience experience your products better. This will lead to more conversions for your business.
5. Create 360 videos
If you already have an app in place, you don’t need to remake the whole thing to make it a virtual reality app. In fact, there are certain features you can use to enhance your app and make it a virtual reality app.
One great feature you can use is creating 360-degree videos. These videos are the newest trend on social media and other platforms. They put your audience in control and allow them to experience your brand how they want.
When you use 360 videos on a device, the pictures move with your audience. They move their device around and the perception changes. The 360 view means that your audience can see a complete view of your product.
Your audience can also use a headset to view 360 videos. These videos are great for your business because they enhance your audience’s experience. They help them see a full perspective of your product.
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Virtual reality is an innovative way to create an engaging experience for your audience. You will help your audience understand your brand and products better through this immersive experience.
If you want to learn about incorporating virtual reality into your marketing plan, our tech-savvy experts at WebFX can help.
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