Your website should be more than just a series of pretty pictures and paragraphs of copy. It should also be a resource for travel enthusiasts, a marketing channel for hotel chains and airlines, and a sales tool for your agency. It has to be designed properly if it’s going to be all those things.
A good website needs to make it easy to find information, communicate with your business, and purchase products and services. It also needs to be set up so that it can be easily located in search engine results. It can’t do any of those things unless it’s properly designed, and proper design requires knowledge of best practices that you may not be aware of.
On this page, you’ll discover why travel agency web design is so important and what you need to do to make your website a good marketing channel for your agency.
Your website serves many functions. For people who know nothing about your agency, it’s an introduction, and they’ll judge your business by how much they like your website. If they like the layout and find it easy to navigate, you’ll make a good impression. If they don’t, they’ll go to another site and never come back.
Visitors make this decision based on a number of factors, including:
If a page takes longer than four seconds to load, many people will leave that site. Site speed can be slowed by a number of factors, including large file sizes for photos and other downloadable content.
Consumers are more likely to purchase from a site that works well on mobile devices. The platform on which websites are built could also affect their compatibility on multiple browsers and devices.
People respond more favorably to websites featuring photos and videos than text alone. They also share this type of content more frequently on their website and with their social networks.
Text-heavy pages with long blocks of text are hard to read, so people don’t stay on those pages very long. As a result, web copy that contains bulleted lists and other formatted text captures more attention than copy without it.
If people can easily navigate your website and find what they need, they’ll stay on your site longer and come back more frequently. The opposite is true if they can’t find useful information, or if certain features aren’t working properly.
You need to keep all of these things in mind when designing your website. Proper web design also affects search engine rankings and your ability to maintain and make updates to your site. That’s why web design is more than just choosing colors and fonts.
Your website should be designed to make it easy to review your travel packages—and to purchase them. This requires the right combination of dynamic content, interactive features, and a site layout that mirrors a typical visitor’s viewing patterns.
All of these things can be accomplished with the following basic design elements:
Sharp, colorful photos and videos are crucial to highlighting your travel packages. Good web design can make these presentations more compelling.
Use galleries, slideshows, and videos to present each destination’s key attractions and accommodations.
Some sites feature drop-down menus along the top, while others feature menus on the left of the screen. Whatever option you choose, make sure they’re organized in a way that helps visitors find the kind of travel itinerary they want.
If you want to direct people to certain pages, consider adding photos or icons that link to those pages on your home page.
Many websites lose qualified leads because their calls to action don’t stand out as much as they should. Use bold colors, fonts and shapes to emphasize your call to action buttons. Also, place them where you know they’ll get the most attention.
Follow these same tips for every page on your site—don’t make one call to action stronger than all the others. Remember, every page on your website has the potential to be a “landing page” from search engines, so it could be the first time someone is exposed to your travel agency or services. If any of your calls to action are weak, you could lose out on customers!
Your website doesn’t just promote your products—it sells them. You want customers to engage as much as possible with your agency, so make sure some of your most valuable content allows them to respond, whether they’re ready to buy or just want more information.
This may involve creating unique content like guides, blog posts, or ebooks that educate visitors on popular destinations or topics like the best time to travel or how to save money when going abroad. Not only will visitors appreciate this content, but your site will look better and you more knowledgeable with all of these pages filled in.
Every business wants a beautifully designed website that showcases their products and services and delivers a superior customer experience. However, this isn’t always easy to achieve. Not all travel agents have an eye for web design, and those who have it are too busy managing the agency to give their sites the time it needs.
Now that you know what’s involved in the website design process, how can you make sure your website is always delivering value for your agency? It takes a lot of time and effort to monitor your site’s performance and adapt to meet new design opportunities. Don’t take on the burden yourself—let WebpageFX manage the process for you.
Our team of designers, developers and other web specialists will work with you to create the best possible design for your travel agency website. We’ll come up with a look that conveys your brand, then place all the content on your website and ensure everything functions perfectly on devices of all sizes. Whether you need a simple website or a complex site, we can help you build it!
Ready to start your Internet marketing and design campaigns? Call 888.449.3239 or contact us online today to learn more about how WebpageFX can help with your SEO challenges.