As a tech company, there’s a lot of competition in terms of online content. Most top companies already have strong content strategies in place, and many use it as one of their main marketing tools. Thankfully, given the scope and constant development of the tech industry, there’s still a great deal of opportunity for you to create your own original material and use it to attract customers.
Years ago, people only learned to trust a brand after they experienced what they had to offer firsthand by purchasing a product or using a service. Today, you need to earn their trust before they make a purchase, and content marketing is a great way to earn that trust.
Customers no longer respond to traditional ads, but they will respond to information they find useful or interesting. The Internet has created a way for consumers to easily share reviews about tech products and services, as well as created a landscape for companies to spread information to a wide audience. If you create and distribute helpful and valuable content, you can use it to reach that audience and convert readers into customers.
The following content marketing tips will help you differentiate your tech company from your competitors, establish your credibility, and attract new leads.
Thought leadership is powerful when it comes to marketing your tech company online. It’s not easy or straightforward to position yourself as a thought leader, but if you’re consistent with your efforts, it’s entirely possible. Here are a few tips to help you get started:
Human beings love a good story, and we dislike being sales targets. This means that if you want to capture your audience’s attention, you have to not only have something interesting to say, but an interesting way to say it.
You can’t claim to be the best in the business, self-promote your brand, or drown your audience with boring content. You can, however, become a master storyteller, and use the content you create to take your site to new heights.
Ask the following questions to help you get started:
Stories demand an emotional investment and can hold a reader’s interest. They can bring your brand’s message to life and encourage people to take action without asking them to do so. Think about what makes your brand unique, and use that special something to create a story that aligns with your audience’s needs and priorities.
The word “content” today means many things. It includes blog posts, social media posts, and evergreen article pages. It also includes anything else you publish online to inform your audience, such as press releases, how-to guides, infographics, photos, and videos.
Investing in visual content is wise, considering 94 percent of content with visuals receives more total views than content without visuals. If you’re not convinced that visual content can help your tech company stand out from your competitors, consider these two facts:
Investing in visual content will take a little more effort, but your audience will appreciate it — and so will your bottom line as you gain more followers, more inquires, and more customers. If you’re unsure of where to get started, consider the following types of visual content:
Remember that the primary purpose of content is to provide value, and that you shouldn’t make yours overly promotional or salesy. Instead, use your knowledge to create genuinely interesting content. Consumers today know better than to trust a brand that proclaims to be the best, but when you show them instead of telling, you have a better chance of converting them into customers.
Of course, it’s fine to occasionally highlight your products and services where it’s natural to do so. For example, say your company sells batteries and chargers, and you decide to create a post about the most popular tech gifts to purchase during the holiday season. If your batteries or chargers are compatible with any of them, feel free to mention them—but don’t make them the center of your post.
If you’re ready to start using content to attract site visitors and convert them into customers, WebpageFX can help. Our content marketing team has years of experience creating, publishing, and promoting original content for our clients, and they’ll do the same for you.
Contact us today to speak with a strategist!
Call 888.449.3239 or contact us online today to see how WebpageFX can improve your online performance.