Making a good first impression is extremely important for any business, and that first impression is often made on the Internet - and more specifically, on your website. Chances are, site visitors will judge your company based on what your website looks like, how usable it is, and how user-friendly it is.
It’s important to make a great first impression with top-notch web design for your engineering company. But website design is about more than making a first impression: it’s about increasing the chances that your potential clients will contact you, and attracting more business to your company instead of your competitors.
Let’s take a look at why it’s worth it to have a great-looking website, and some best practices that you should keep in mind when designing a website for your engineering firm, or when making any kind of updates to your design.
You might already know a few best practices for website design. You might know that a website should load quickly, and that it shouldn’t be cluttered with multiple levels of navigation. But do you know the best practices for an engineering site?
Ideally, a great engineering company’s website will:
Let’s take a look at how each one of these website design factors can help your business gain more clients, and how it can contribute to the ideal picture of a beautiful, functional website.
Cookie-cutter websites made from generic templates do nothing to help your website stand out. You don't want your site to look exactly like a competitor’s. In fact, it’s especially important that an engineering firm have a unique, creative website because you are trying to sell your clients on your innovative ideas.
As we mentioned above, first impressions are incredibly important on the web. If you look different than the competition, that will stand out to potential clients and entice them to stay on your site longer.
You have probably heard the expression “show, don’t tell.” This is very true when it comes to your firm’s past achievements. Whether you specialize in building bridges or aerospace engineering, chances are you have photos of your past projects.
Display them around your site to give potential clients a taste of what you are capable of doing. When you put up pictures of local job sites or projects you’ve had a hand in, people will also recognize them and be impressed with your ability to woo local business.
When visitors land on your website, your goal should be to turn these potential customers into real leads. You need them to voluntarily share their contact information in order to generate these leads.
With email addresses in hand in exchange for these items, you can contact these leads individually, or sign them up for a drip email campaign that moves them through your sales funnel and increases the likelihood that they will contact you for further information.
There is no bigger online turnoff than a site where you have to hunt down the company’s contact information. If people cannot find your contact information quickly, they will become frustrated and surf away from your site without submitting their own contact information.
Your contact info should be displayed prominently in the same location on every page. You should also include a “contact us” page, as people are conditioned to look for these on websites. Also, consider utilizing an easy-to-use contact form on this page so that people can get in touch with you without picking up the phone or needing to open their email client—this can drastically increase conversion rates.
Blog posts provide fresh content that search engines will reward with higher rankings. They offer your engineering company a chance to communicate directly with your clients and also give them useful information, which will help build trust.
Blogs are also a great chance for a website designer to show the distinctive flavor and brand of your company. The goal is for you to stand out from other engineering companies, so make your visitors appreciate your unique flair and consider you for their next project with a web design that showcases your unique personality.
Finally, one crucial component of effective website design for engineering companies is mobile-friendliness. As more and more people begin using smartphones and tablets to do research and even make purchases online, websites must be compatible with these smaller screens to avoid losing visitors and potential clients.
A design concept known as responsive design is the best way to accommodate these smaller screen sizes and prevent visitors from leaving your site for a competitor’s. Responsive design automatically adjusts the content displayed to match screens of any size. This will ensure that your site is fully mobile-friendly and does not inadvertently send potential leads away.
We hope you have enjoyed learning more about effective engineering website design. If you have any questions about any of the information contained on this page, don’t hesitate to let us know!
If you’re looking for help creating an effective, unique design for your engineering firm’s website, WebpageFX can help. As a leading web design and Internet marketing company, we’ve helped over 500 clients reach more customers online—and we can help you, too. We even make it easy for you to calculate web design costs right from your computer.
Contact us online or by phone today to get a customized quote for a website redesign, refresh, or update. We’ll be happy to discuss your goals and needs and put together something just for you. We look forward to hearing from you!
Call 888.449.3239 or contact us online today to see how WebpageFX can improve your online performance.