Online marketing is a great way to find new massage therapy clients. But many in this industry are unfamiliar with what makes a good online marketing campaign and how to carry it out. While you may have a Facebook or a Twitter account, there is more to a smart marketing plan than just posting occasionally on social media.
We believe that combining proven Internet marketing strategies with search engine optimization, or SEO, is the smartest, most cost-effective way to boost your massage therapy business.
On this page, we’ll explain why SEO is important to any massage therapist marketing plan and offer ideas you can implement to give your business a boost. We’ll start out by discussing what SEO is, and follow it up by explaining some Internet marketing ideas you can use in combination with SEO to improve your online marketing plans.
You may have heard people mention SEO before, but you may not have a clear understanding of what it means. Let’s take a look at what this process is, and how it can benefit your business.
When you want to find out more information about a service, the first place you head is to the Internet to do a search. You type in the terms you are looking for, and when the search engine delivers the results, you scroll through them and click on the ones you find most interesting.
Most people look at only the first page of these results. They may click through a few different results until they find the one that delivers the right information or necessary facts, but they probably don’t go on to page two.
SEO is what makes this all happen. Google uses algorithms to determine which websites have the best keywords, the best content, the best speed, and so on, to rank them in a specific order. To get your website included in this order, you need to improve your SEO.
Search engine optimization involves the usage of specific techniques to lift your website to the top of the search engine rankings. By using a combination of methods, you can make your website more attractive to search engines, and increase the likelihood of ending up on the first page of results, increasing the number of clicks to your website.
Of course, SEO is just one part of an Internet marketing plan. You need more than search engine optimization to succeed online: you need a comprehensive package.
These days, people go online first when they want to find a service. They do a Google search on their laptop, or whip out their smartphone as they walk down the block. It’s important to reach these potential clients as they are conducting searches.
A comprehensive online marketing plan is the best way to achieve this goal. You want your site to come up first in searches, and you also want to reach people online in other ways. Together, these methods can increase your chances of being the business that potential clients contact for their next massage session.
Here are a few online marketing ideas to help your massage therapist business find new customers.
Google and other search engines offer local listings that include photos of your business as well as your contact information. It is vital to get listed with these search engines so that people find your entry when they look up your business.
People have become trained to expect these listings. When they do not appear, people grow suspicious and wonder if the business really exists… or if the owner is just not tech-savvy. That is not something you want for your massage therapy business.
A great resource for leaning local search—often called local SEO—is this page on Moz about optimizing your website for local searches. This will help you learn how to create good content, organize your site, and submit your page for local listings.
Another tip: make sure you have high-quality photos to submit with your listing that make your business look as attractive as possible. Massage therapy clients are drawn to clean, well-maintained offices where they feel comfortable and safe.
Online review sites such as Yelp, Google, and Angie’s List have become a key part of any online marketing plan for massage therapists. People often consult these sites before going to a new business. You might even say online reviews have become the new word of mouth!
Encourage your loyal clients to post positive online reviews about your massage therapy business. Point out extras you offer that your competitors do not, such as after-hours yoga classes or special payment plans. These things may entice people who read about you online to schedule an office visit.
As a note of caution: you will probably receive a bad review or two. Don’t let it get you down; it happens to every business. Make sure you read the review carefully and take the criticism to heart. Fix the problems, if there are any, and respond to the complaints if you can. This will show that you’re considerate and serious about the happiness of your customers, and encourage potential customers to give you a try.
Social media is a very effective massage therapist marketing tool. Whether you have a simple Facebook page or a presence on every network imaginable, you can use social media pages to communicate directly with both current and potential customers, and portray your business as one that truly cares about the people who go to it for massage therapy.
Here are a few ideas to help gain followers and increase engagement on your accounts:
Anything you can do along these lines will emphasize your business’s personality and convey the passion you have for massage therapy. This will help bring in new customers who appreciate your dedication.
We hope you have enjoyed this look at massage therapist marketing ideas and found them helpful. Now that you have learned why SEO is crucial for massage therapy marketing, and how to incorporate other online marketing ideas into your comprehensive plan, you should be able to incorporate them into your marketing moving forward.
If you’re worried that you can’t do all this alone, we completely understand. WebpageFX has been helping businesses just like yours create successful online marketing plans for many years, utilizing proven methods like SEO, email marketing, and social media to reach more customers through the power of Internet marketing.
Whether you need a hands-on partner to handle all your marketing needs or just some part-time guidance with your SEO, we can help. Give us a call or contact us online to let us know what your massage therapy business needs, and we’ll develop a customized marketing plan just for you. Our quotes are free, customized, and come with no obligation, so don’t delay—get in touch with us today to get started!
Call 888.449.3239 or contact us online today to see how WebpageFX can improve your online performance.