Digital Marketing for Well Drilling Companies

Whether someone wants to drill a well to save money, irrigate their garden, or fill their swimming pool, they’ll turn to a well drilling company to get the job done. You can attract more customers to your well drilling company by using effective digital marketing techniques! 

Advantages of digital marketing for well drilling companies

Digital marketing is beneficial for well drilling companies because it is: 

• Cost-effective: Everyone wants to save money where they can, and digital marketing is an excellent opportunity. Many digital marketing strategies, such as social media marketing, are free to engage in, which can help you save money while generating leads. 
• Measurable: Some of the most successful advertising and marketing strategies are the ones you can measure. With traditional advertising methods — like passing around flyers or putting up a billboard — it can be difficult to quantify campaign success. Digital marketing allows you to measure your results and understand what is working and what isn’t so that you can make improvements. 
• Effective: When you use digital marketing strategies, you’ll reach more qualified leads who are interested in your company and its services. Many digital marketing strategies allow you to target specific audiences who you know would likely engage with your company. For instance, if your primary audience is homeowners who need to install a well for fresh drinking water, you can cater your digital marketing strategies toward homeowners in your area. 

6 digital marketing strategies for well drilling companies

Detailed planning can make implementing a robust digital marketing strategy easier and more enjoyable. These six digital marketing methods can contribute to a well-rounded strategy that helps your well drilling business generate leads and increase sales and your number of clients. 

1. Search engine optimization (SEO)

When was the last time you clicked on page 2 of Google search results? Page 3? You may have yet to explore that far in your Google search journey, which is why ranking on page 1 is essential for generating traffic that converts into clients. 

Improving your website so that it becomes more visible in search engine results pages (SERPs) is called search engine optimization (SEO). 

When one of your potential clients types “best well drilling companies” into their Google search bar, they’ll see a list of results from companies who have used their SEO knowledge to rank high. To get started with SEO, you should:

• Research relevant keywords to target in your web content. 
• Make sure your published content is relevant, authoritative, and helpful for audiences.
• Earn backlinks to increase website authority in the eyes of Google.

SEO is a broad topic in and of itself, and there’s lots more to dive into if you’re interested!

2. Local SEO

Local SEO helps people in your area find your business. There are a couple of ways you can optimize your online presence to help local people find your company:

• Create a Google Business listing: The information in your Google Business Profile will appear on Google when someone searches for a local business. You’ll want to claim your listing and verify your company name, address, and contact information. Your Google Business Profile makes it easy for people in your area to find your business. 
• Optimize for local keywords: Just as you’ll need to target short- and long-tail keywords across your site, you’ll also want to include local keywords. Local keywords generally have a location tacked onto them to signify where you do business from. Examples include “well drilling company in Fresno” or “well drilling Boston.” You can also use “near me” at the end of keywords — ”well driller near me.” 
• Verify your name, address, and phone number (NAP) across other sites: Your business may also appear in online directories like YellowPages, Yelp, HomeAdvisor, Angi, and HomeGuide. You should take the time to verify your contact information across these sites. Otherwise, people may get frustrated by calling the wrong phone number or at a time outside your hours. 

3. Pay-per-click advertising (PPC)

With pay-per-click advertising (PPC), you only pay for ads when people click on them. PPC ads are especially beneficial if you want to keep a tight hold on your budget, and Google Ads is a source many businesses rely on to purchase PPC ads. 

When purchasing PPC ads, first, you’ll create a list of keywords you’ll want to target in your campaign. Then, you’ll bid on those keywords according to your budget. When someone searches one of the keywords, Google will display the ad toward the top of search results based on the bid amount and Google’s Quality Score. 

For example, if you purchased PPC ads for keywords like “well drilling in Pennsylvania” or “well driller Harrisburg,” and someone searches those terms, your ad will show up near the top of SERPs with “Ad” to the left of your URL. Its specific spot on the page will depend on the factors above. 

4. Content marketing

With content marketing, you can direct more traffic to your website by sharing your expertise through blog posts, videos, infographics, guides, and ebooks. Content marketing is a very powerful digital marketing tool that has the power to increase conversion rates. 

For your content marketing strategy to work, you should post frequently and consistently. A content calendar can keep you organized and on track for updating your website with helpful new content for audiences. 

5. Social media marketing

It’s no secret that people spend a lot of time on social media every day — the average social media user spends 147 minutes on social media daily. This shouldn’t be shocking, but seeing it written down does make you think! Establishing your well drilling company on social media allows you to make yourself known on the platforms where your audience hangs out. 

You can purchase ads or create content on platforms like Facebook, Instagram, LinkedIn, TikTok, and Pinterest. If you want to limit your social media presence or prioritize only a few sites, research which platforms your audience engages with most often. 

Ideas for social media content you can create include the following:

• Video responses to FAQs
• Graphics explaining processes
• Images of before and after well drilling 
• Meet the staff posts 

6. Email marketing

Emails may not be the most revolutionary digital marketing tool, but it’s popular for a reason. You can send qualified leads valuable information to nurture them toward conversion. As a well drilling company, information you might send to people in your email list could include:

• How to choose the right well drilling company
• Well water vs. city water
• Well maintenance information
• How to prepare for well drilling 
• A walk-through of the well drilling process

Try to personalize your email messaging to encourage your audience to engage with the content. Also, remember that you should only send emails to those who have opted into your email lists. Buying email lists can end up with people putting your emails straight into the trash. 

WebFX’s digital marketing services can help your well drilling business grow

WebFX has generated over $6 billion in revenue for our clients, and we can help your company create an effective digital marketing campaign. Our team of over 500 subject-matter experts can help bring experience and expertise to the marketing campaigns for your well drilling company. 

For more information on our digital marketing solutions, contact us online, or call 888-601-5359 to speak with a strategist! 

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