WebFX’s Tried and Trusted Marketing Strategies for Solar

Is your solar business’ conversion rate to your liking? Calculate it below to find out.

With online marketing for solar companies, your business can use paid and unpaid channels, like search and social, to build a competitive solar marketing strategy that drives sales.

Keep reading to learn more about using digital marketing for your solar company, as well as the five best solar marketing strategies for small and large businesses today.

If you need help with solar energy marketing, WebFX has a dedicated team of 500+ experts who will create an impactful digital marketing strategy specific to your solar company. Browse our online marketing services or call 888-601-5359 or contact us online today for your free evaluation!

#1. SEO

Search engine optimization (SEO) is the process of improving your website so that it shows up more often in search engine results.

SEO is the foundation of any Internet marketing strategy for solar companies. There are thousands of searches every day for search terms like “residential solar cells” and “solar providers in my area.”

Those queries show that people are looking for more information on your services, and they might even be ready to buy. That means they’re just inches away from becoming customers — you just have to make sure they can find your site.

To do that, you need to optimize your site for search engines. Code your website efficiently, add essential HTML tags, and even use Schema markup to help search engines understand what your site is about.

You can also build links to your site from other websites, which search engines see as “votes of confidence” that say you’re a trustworthy source of information.

With a streamlined website and lots of external links, you can begin dominating search results for the keywords that matter most to your industry.

But there’s still one ingredient missing. Your site can be as streamlined as you want, but your site still needs to offer something to your visitors.

That’s where content marketing campaigns come into play in solar marketing.

#3. Social media marketing

Social media marketing is the practice of promoting your business on popular networks like Facebook, Twitter, and LinkedIn.

Social media is especially valuable to solar companies because of the popularity of sustainable and alternative energy right now. Millions of people are on board with the idea of having their own electrical supplies — they just need to know the details to get started!

Social media lets you do exactly that. You connect with people who have a natural interest in your company, then you build relationships with them to encourage them to become customers.

This solar marketing strategy is also a great way to keep in touch with your previous customers, ensuring they got quality for their dollar and increasing the chances that they’ll recommend you to others.

Facebook and Twitter also give you excellent opportunities for customer service. People who may not know how to get in touch with you can write directly on your wall or tweet at you for more information, which lets you follow up with them immediately.

This may sound like an informal way to serve your customers, and you’re right — but it’s a powerful relationship-builder for your company.

When it comes to an investment like solar power, customers want a provider they can trust. You build trust with them when you connect with them via social media, especially when you answer their questions, provide customer solutions, and post about your industry.

#5. Conversion rate optimization

Conversion rate optimization (CRO) is the process of finding the best possible way to turn site visitors into paying customers.

CRO is a precise, careful strategy that requires a lot of patience and critical thinking. It’s extremely useful for digital marketing for solar, though, because it helps you build a better user experience and website.

The process works like this:

1. Find an element of your site you want to improve
2. Test different versions of that element over the course of several months
3. Track the impact on conversion rates
4. Find the version with the best conversion rate
5. Use that version on your site

The “element” that you test can be virtually anything, including on-page text, colors, buttons, images, videos, interactives, and more. No element is too minor, and all have the potential to make a huge impact.

The more conversions you get, the more leads you have for your business. That translates to more revenue, future growth, and a stronger company overall.

Time to Level Up Your Sales

Our long list of services helps you grow every aspect of your business with marketing strategies that are proven to increase bottom-line metrics like revenue and conversions.

In the past 5 years, we’ve managed more than 14.9 MILLION transactions across our client base.

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“I have used several SEO and internet marketing companies in the past and WebFX seems to have a more comprehensive approach to online marketing. Their customer service is outstanding and they are very professional to work with.”

Solar Energy Contractor