If you’re a roofing contractor, you know that your industry is extremely competitive. Other contractors want the same customers you do, and it can be challenging making sure that those potential customers choose your business.
However, there are many online marketing strategies that can help you attract the quality customers you need. One of those techniques is search engine optimization, or SEO.
SEO is the process of improving both your website and its reputation online so that it ranks highly in search engine results pages for keywords related to your services. The higher you rank, the better your chances are of attracting visitors and customers to your site.
And the chances are high since SEO closes 7 times as many leads as traditional forms of marketing. Let's break that down even further. For every one client traditional marketing brings you, SEO will get you about 8.5 more.
WebpageFX's team of 150+ dedicated experts are ready to help you get started doing successful SEO for your business! You can call 888-601-5359 or click the button below to get your free evaluation today!
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SEO can help you reach the customers you want where they’re already searching: Online. 85% of customers use the Internet to find local service providers, so if you want to reach them, that’s where you need to focus your marketing efforts.
SEO is a broad term that allows your website to jump in search results, among many other things.
On-page SEO includes things such as page speed, which can keep visitors from bouncing from your site, quality content, which helps to make you an authority in your industry, and ensuring that you are targeting the correct keywords for your roofing business, just to name a few.
The most important benefit of SEO, is that it allows your website to appear higher in SERPs, which in turn, increase your chances that your website will be clicked by users.
SEO provides a wide range of benefits to your roofing company, but it’s important to recognize that it’s an ongoing process with many different pieces. An effective SEO campaign involves an array of techniques to ensure that your website appears at the top of search engine results, allowing it to get far more clicks and in turn, more conversions.
Keyword research is a crucial part of the SEO process that allows you to identify the keywords that have the potential to create the most success for your roofing company.
Use keyword research tools to learn how your potential customers search for your services, analyze your competition, and see how difficult any given keyword is to rank for.
For example, some potential keywords for your roofing company could include “black shingle roofing,” or “red tin roofing.”
On-page SEO refers to the content on your individual pages along with each page’s source codes.
When you have an optimized page, your content is unique with targeted keywords. Optimizing your site for other devices is also a huge part of on-page optimization.
Another important factor is ensuring that your site is crawler accessible. If your site can’t be crawled, it won’t show up in Google search results, which makes it virtually impossible for your pages to be found by users.
With awesome on-page optimization, you have a greater opportunity to rank higher in Google results, along with increasing your trustworthiness as a website.
Quality content is one of the most important things to your website because it shows your knowledge, professionalism, and quality of work.
Your roofing company can provide a wide range of content that is helpful to your potential customers and shows them that you are the best company for their needs.
For example, you could write a blog post about the different kinds of roofing and the advantages and disadvantages of each. You could also write an article with a sample timeline of a roofing job and the typical cost.
When you provide this kind of transparent information, customers will be more likely to trust your business. Plus, the more informational content you have, the more keywords you can target.
Consequentially, you can target a wider range of users which gives you a wider pool for conversions.
Building links to your roofing company’s website is crucial in showing search engines that your site is worth recommending to their users. The more links you acquire from other high-authority websites, the more search engines will trust your site’s quality.
It’s also important to link to other credible websites to provide additional information on topics you don’t cover extensively.
For example, you could reference a website that gives detailed instructions on how roofers lay shingles, if you don’t want to go into that much detail.
However, make sure that the websites you link to are credible. When you link to them, you are showing both your visitors and search engines that you trust that website. If you link to sites with unreliable or false information, this can damage your own site’s credibility.
If you want all the benefits of SEO, we can help!
At WebpageFX, we have years of experience creating custom strategies that can help take your roofing company to the next level. We can’t wait to hear from you!
Contact us today for a free quote!
Find out how WebpageFX can create an effective Internet marketing strategy for your website. Call 888.449.3239 or contact us online today for a free evaluation.