Website design is a key part of any web marketing strategy for landscapers. A good website can help bring you more traffic, and attract more leads for your business. When you have a site that looks good, and makes a great first impression on those looking for a landscaper, your company will benefit.
On this page, you’ll learn about website design for landscapers, how it can improve your lead generation, and why the right design can give your company a big boost. Let’s start by taking a look at why you should care about how your website looks.
In the past, when someone wanted to find a landscaping business, they may have consulted the phone book, asked a friend or fellow business owner for a recommendation, or listened to radio or television advertisements. But things have changed over the last few years.
Now, if someone wants to find a reliable landscaper to work with, they’ll do the research themselves. That research usually starts with an online search. They’ll go online and do a search to see what businesses are in their area, or read reviews of local landscaping businesses on Yelp or Google. Then they’ll visit the websites of those businesses.
It’s at that point that your website design becomes crucial. In the past, your advertisements or reputation among community members was the first impression you made on potential customers. But now, it’s your website. And if your website looks out of date, doesn’t respond the way it should, or is difficult to navigate, that’s the impression potential customers will have of your business, too.
Do you want potential customers to think your business is out of touch or difficult to work with? Definitely not! That’s why it’s so important to have a website that is modern, responsive, and beautiful: because it reflects well on your business.
It’s true that a great-looking landscaping business website design can reflect well on your business, and get more potential customers interested in you. But there are more benefits than that.
For landscapers, a well-designed website can also:
Let’s examine these individual benefits a little more in-depth.
Have you ever clicked on a website that took forever to load, didn’t list contact information, or had too many distracting pictures? Chances are you clicked away from this site quickly. A well-designed website can have the opposite effect: it can keep potential customers around for longer.
When someone clicks on a well-designed website, they will see a wealth of resources available to them. They will want to spend time looking over these resources. Before they know it, a few minutes have passed while they peruse a blog entry, read an article, or look at photographs.
After finding helpful information on a site, a visitor is more likely to contact you or recommend your site to others, which helps you get new business.
You know your landscape business is the best in town, and you can prove it by offering a better website than your competitors. Too many small businesses fail to invest in web design because they do not think it’s important. But when a potential client sees a clean, professional design, it inspires instant trust.
A great-looking website will give you a huge advantage over a competitor who uses a cookie-cutter template for their website design. Making a site that is uniquely yours, and does not look like your competitors, will help bring in new business.
The best web design for landscapers will include SEO, or search engine optimization, that pushes your website to the top of search results. This means you are getting online exposure and connecting with potential new customers, which makes traditional advertising methods unnecessary.
Investing money in developing your website’s design and SEO is much smarter than buying an expensive TV or newspaper ad. You will get a long-term boost in online marketing and you will have something of worth to show new customers. Traditional media ads, on the other hand, are fleeting and offer no long-term benefits.
Marketing your landscaping business with a website can decrease your advertising expenses, and increase your exposure to those who are now going online to do research and find businesses to work with. Now that a larger majority of people are using the web to find information, a great design coupled with SEO gives you the opportunity to get right in front of your potential customers at the right place and right time.
“You never get a second chance to make a first impression,” goes the old saying, and that’s very true on the web. If you have a text-heavy site where contact information is not easy to locate, that creates a bad first impression. However, if you have a well-designed website with photos of the beautiful landscaping work your company has done, and an easy way to get in touch with you, that makes a terrific first impression on a customer.
You can use smart design techniques to reflect the professionalism and attention to detail of your landscaping company. Landscaping is a very visual service, and the more you can show what you have done in the past, the better your chances of getting hired in the future.
Additionally, if you can offer your potential customers multiple ways to get in touch with you, from easy-to-locate contact information to a contact form to social media channels, this will increase your professionalism even further. Visitors absolutely appreciate transparency, and posting your contact information right on your website is a big part of this.
Lead generation, or getting potential customers to ask about your products or sign up for a newsletter or other service, is the goal of any good website. A smartly designed site can greatly increase your lead generation.
This is in part because of SEO, which will lead to more traffic from search engines. But it’s also because a good website reflects well on your company. People look for professionalism and reliability whenever they hire someone to perform a service. A sleek website with up-to-date content shows your business is professional and reliable.
We hope you have been helped by our tips for website design for a landscape company. Keep in mind that these are just a few suggestions you can use to improve your website—there are many ways you can make your design better, so don’t be afraid to experiment!
If you’re not sure where you’re going to find the time to improve your website—or think it might be time for a redesign—we can help. As a leading web design firm with more than 500 satisfied customers, WebpageFX specializes in helping businesses just like yours find success online. Whether you need a new website or want a full-service marketing plan, we can help you bring in more leads and grow your business using Internet marketing.
Contact us online or by phone today to talk to one of our marketing experts about a free, no-obligation quote completely customized for your unique business needs. We’d love to hear from you!
Find out how WebpageFX can create an effective Internet marketing strategy for your website. Call 888.449.3239 or contact us online today for a free evaluation.