In the past, HVAC companies could rely on print advertising and referrals as successful ways of gaining clients. However, today, with mounting competition, it's necessary to provide an extra edge to gain attention.
Your potential customers are searching for HVAC businesses online, and if you want to reach them, your business needs to be one of the first things they see in Google search results.
With SEO, you can make sure that they find you first, before even considering your competitors.
We've compiled a few reasons why SEO is important for HVAC companies, along with a few strategies to help you get started.
SEO stands for search engine optimization. At its base, SEO refers to all of the steps you take to improve your site’s ranking for specific industry-related terms.
Internet users use search engines every day to find information about heating and cooling, and many of them are looking for an HVAC specialist in their area.
If your website isn’t properly optimized, it won’t show up as a result for those searches, which prevents your customers from finding you. If you don’t want to lose potential customers, a solid SEO strategy is definitely necessary.
SEO can be confusing if you’re new to the game, but there are a few basic steps that you can take to get on your way to an optimized website. By following this process, you can improve your chances of ranking well and attracting new customers.
Before you can start optimizing your site, you need to know what words and phrases your potential customers use when they search for HVAC services. Once you know these terms, you can incorporate them on your website so that your customers can easily find you based on what they’re searching.
If you’ve never done keyword research, here’s how to get started:
Keep track of all of the keywords you identify as you go, and use them as you move to the next step in our strategy.
The users who visit your site can be broken down into three categories:
As you optimize your website for these separate groups, you should use different target keywords for each of your pages. Remember that search engines index your pages individually and not your website as a whole.
With unique keywords for each page, you can attract a variety of different visitors.
77 percent of B2C companies today use content marketing.
This not only a testimony to its effectiveness, but also means that if you aren’t utilizing content marketing, you’re already behind in terms of Internet marketing. Thankfully, getting started with content creation doesn’t have to be difficult.
When you hear the word “content,” you may think of blogs—and for good reason.
A blog is one of the easiest ways to keep your site active and generate traffic, and with a CMS like WordPress, it doesn’t require HTML experience.
Creating content that resonates with your audience will help you gain traction online and continue to increase your visibility as well as:
Besides blogging, there are many other ways to produce and share content.
Consider writing how-to guides, news stories, downloadable content, and more. Your customers may also appreciate other formats, such as videos and infographics.
As an HVAC professional, you r time is best spent repairing and installing heating and cooling systems—not conducting keyword research and writing blog posts. So if you don’t have time to plan, launch, and nurture an SEO campaign, we’d love to hear from you.
Contact us today to learn how our team of Internet marketing experts can help you develop and implement a successful SEO strategy and start attracting more clients for your HVAC business.
Ready to start your Internet marketing and design campaigns? Call 888.449.3239 or contact us online today to learn more about how WebpageFX can help with your SEO challenges.