If you’re like many HVAC companies, you rely heavily on word-of-mouth referrals to generate new business. But sometimes referrals aren’t enough to support your growing business.
Marketing is essential for attracting new customers, and the Internet provides many cost-effective options for businesses in any industry.
On this page, we’ll take a look at Internet marketing for the HVAC industry and give you some practical tips to set your company up for success.
Are you an HVAC contractor looking to increase business?
If you’ve been relying on traditional marketing methods to spread the word about your services, you’ve likely been sinking time and money into campaigns that don’t attract your target audience.
Internet marketing allows you to reach your best prospects where they’re searching online. This means that you can generate new leads while you’re in the field.
Ultimately, Internet marketing strategies can save you time and money, while increasing leads and sales. That sounds like a pretty good deal, right?
Keep reading to learn more about how Internet marketing can work for your HVAC company.
Now that you understand how Internet marketing can benefit HVAC contractors, let’s take a look at some specific strategies you can use to start driving traffic to your website today.
Search engine optimization (SEO) is an umbrella term that describes a number of optimization activities that help your site rank higher in search engine results.
For example, if you’re an HVAC contractor and serve local customers, you will want your site to appear at the top of the online search results when people search for HVAC services in your area.
By optimizing your pages with appropriate titles, meta descriptions, and keywords, you can rank in top spots for targeted phrases related to your business.
In addition, you can use Google My Business to claim your search listings and add relevant information such as your address and phone number. Then, when people in your area search for HVAC services, your listing will appear, and they can easily call your business for more information.
With pay-per-click (PPC) advertising, you can create advertisements and choose which terms you want to trigger them. Then, if your bid is among the highest, your ad will display above organic search results.
Best of all, you’ll only pay when someone clicks your ad – meaning that you don’t have to worry about wasting money showing your ads to people who aren’t interested in your services.
One of the main benefits of PPC is that you don’t have to wait for results. As soon as you launch a campaign, it can start sending targeted traffic to your website.
Is your HVAC company looking to expand your visibility in search engines? PPC is a great option, and it can help you reach more targeted leads.
Content marketing includes a many different forms of online content, from blog posts and infographics to white papers and downloadable guides.
Since search engines love fresh, quality content, meaning that it also goes hand-in-hand with SEO.
You can start by creating a blog that contains helpful HVAC information and tricks. Then, you may consider expanding your strategy to include long-form content. Long-form content can be several thousand words long, and it serves as a helpful resource that people will likely reference for long periods of time.
Creating and publishing valuable content can help you reach new leads where they’re searching online. For example, if someone searches for HVAC information and comes across a helpful infographic published by your business, they will be more likely to remember you in the future when they are in need of HVAC services.
Social media is a great tool for reaching leads online.
People can easily review your services and share your business pages with friends and family.
In addition, social media is a great place for your HVAC business to share what makes you unique. You can choose to highlight your staff members, host a contest, or celebrate your business culture with fun posts.
All of these things can help to put potential customers at ease and help them feel confident in their decision to choose your company for their HVAC needs.
At WebpageFX, our expert team of Internet marketers understands what it takes to drive results for your HVAC business. We’ll take the time to get to know your business and research industry trends to deliver the best possible outcome for you and your clients.
When you choose WebpageFX, you can rest assured that you’re choosing a trusted Internet marketing partner.
You can even check out our testimonials page to hear what our clients have to say about our work. The results speak for themselves!
Interested in learning more about how Internet marketing can work for your HVAC business?
WebpageFX can help. We work with hundreds of businesses across the United States, and we’re excited to work with you.
Contact WebpageFX today, and design a custom plan to help you reach new customers, increase sales, and grow your HVAC company.
Find out how WebpageFX can create an effective Internet marketing strategy for your website. Call 888.449.3239 or contact us online today for a free evaluation.