Top 4 Digital Marketing Strategies for HVAC Companies in 2024
Earn more customers, install more of your heating and cooling units, and drive more revenue with the four most effective HVAC digital marketing strategies: SEO, PPC, content marketing, and social media. Keep reading to learn how to use these HVAC marketing strategies to grow your business!
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insights from 185,000+ hours of HVAC marketing experience
If you’re looking to grow your operations, HVAC digital marketing is a smart strategy.
With an HVAC marketing strategy that includes digital channels, your business can earn more calls and heating and cooling service requests. Those increases can lead to not only more revenue but also the opportunity to hire more technicians, purchase more service vehicles, install more heating and cooling units, and more.
Keep reading to learn more about the best HVAC marketing strategies, plus services from our HVAC marketing company that can help you take full advantage of these techniques. If you’d like to chat now, call us at 888-601-5359!
4 digital marketing strategies for HVAC companies that work in 2024
Now that you understand how digital marketing can benefit your business, let’s take a look at some specific HVAC digital marketing strategies you can use to start attracting more customers to grow your business.
1. Get found on Google with search engine optimization (SEO)
Search engine optimization (SEO) is an umbrella term that describes a number of optimization activities that help your site rank higher in search engine results.
For example, if you’re an HVAC contractor and serve local customers, you will want your site to appear at the top of the online search results when people search for HVAC services in your area.
By optimizing your pages with appropriate titles, meta descriptions, and keywords, you can rank in top spots for targeted phrases related to your business.
In addition, you can use Google Business Profile to claim your search listings and add relevant information such as your address and phone number. Then, when people in your area search for HVAC services, your listing will appear, and they can easily call your business for more information.
Did you know that WebFX is one of the best SEO agencies in the United States? Our SEO specialists help you implement custom strategies tailored to your unique HVAC company that are designed to drive traffic to your site and more revenue in your pocket.
Independent research from Clutch has named WebFX the
top SEO company in the United States.
Clutch has personally interviewed more than 250 WebFX clients to discuss their experience partnering with us.
Read More Clutch Reviews
2. Use paid online ads to reach potential HVAC customers
With pay-per-click (PPC) advertising, you can create advertisements and choose which terms you want to trigger them. Then, if your bid is among the highest, your ad will display above organic search results.
Best of all, you’ll only pay when someone clicks your ad – meaning that you don’t have to worry about wasting money showing your ads to people who aren’t interested in your heating and cooling services.
One of the main benefits of PPC is that you don’t have to wait for results. As soon as you launch a campaign, it can start sending targeted traffic to your website.
That means more people who are interested in your HVAC units and services will visit your site, leading to more calls, unit installations, and revenue for your company in the long run.
Is your HVAC company looking to expand your visibility in search engines? Our PPC services can help! Our ad strategists can help you manage your bidding strategy, choose keywords that will provide the highest return for your company, write engaging ad copy, and more!
Questioning the quality of your SMB’s PPC performance?
Get your FREE PPC audit from WebFX today!
3. Answer common HVAC questions with content marketing
Content marketing includes many forms of online content, from blog posts and infographics to white papers and downloadable guides.
Since search engines love fresh, quality content, meaning that it also goes hand-in-hand with SEO.
You can start by creating a blog that contains helpful HVAC information and tricks, like what to do if your heater smells like it’s burning or when you should replace your air conditioner.
Then, you may consider expanding your strategy to include long-form content. Long-form content can be several thousand words long, and it serves as a helpful resource that people will likely reference for long periods of time.
For example, you could create a long-form guide that details how to clean an air conditioning unit.
Creating and publishing valuable content can help you reach new customers where they’re searching online. For example, if someone searches for information about when they should replace their HVAC system, they could come across a helpful infographic published by your business.
As a result, they will be more likely to remember you in the future when they are in need of HVAC services.
Need help creating valuable content? At WebFX, we have a team of dedicated copywriters and editors who know how to craft engaging content that helps your site rank high in the search results and encourage people to contact your HVAC company.
View Our Content Marketing Services
4. Make your business accessible with social media
Social media is a great tool for reaching customers in need of heating and cooling services online, and it’s a go-to HVAC digital marketing strategy.
People can easily review your services and share your business pages with friends and family.
In addition, social media is a great place for your HVAC business to share what makes you unique. You can choose to highlight your technicians, host a contest, or celebrate your business culture with fun posts.
All of these things can help to put potential customers at ease and help them feel confident in their decision to choose your company for their heating and cooling needs.
Don’t have the time or resources to manage a social media presence? WebFX can help!
Our social media marketing and advertising services help you boost your online visibility and awareness through custom social media content, audience engagement, and advertisements.
View Our Social Media Marketing Services
74% of people use social media when making a purchasing decision.
Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.
One of our experts will be in touch within 24 hours!
Why does digital marketing for HVAC businesses matter?
If you’ve been relying on traditional marketing methods to spread the word about your heating and cooling services, you’ve likely been sinking time and money into campaigns that don’t attract the people most likely to reach out to you.
Digital marketing allows you to reach your best potential customers where they’re searching online. That means you can reach them exactly when they need you, like when they’re searching Google for a heating technician, helping you earn more customers and revenue.
Ultimately, online marketing strategies can save you time and money, while increasing revenue. That sounds like a pretty good deal, right?
Keep reading to learn more about how digital marketing can work for your HVAC company.
When to hire a digital marketing agency
It’s easy to throw money into your digital marketing strategy and start investing in advertisements and campaigns. But how can you ensure that your budget is going toward the strategies that will provide the highest return on investment (ROI)?
That’s where an HVAC digital marketing agency like WebFX comes in.
At WebFX, our agency takes the time to research HVAC marketing trends, analyze your biggest competitors, audit your existing online channels, and more to help you plan a digital marketing strategy that will drive revenue for your business.
So, if you’re not sure where to invest your marketing budget, aren’t receiving a positive ROI from your current marketing efforts, or don’t have the experience or expertise to launch your campaigns, a digital marketing partner can help ensure your strategy is set up for success.
Grow your business with HVAC digital marketing services
At WebFX, we offer a suite of digital marketing services for HVAC companies, including:
- SEO
- Content marketing
- PPC
- Google Local Ads
- Social media marketing
- Social media advertising
- Web design and development
When you partner with our HVAC marketing company, you get access to an experienced team of digital marketers with experience in helping HVAC companies grow. As your partner, we’ll take the time to get to know your business and research industry trends to deliver the best possible outcome for your business.
Check out our testimonials page to hear what our clients have to say about our work. Or, view our case studies to see our clients’ impressive results!
Interested in learning more about how digital marketing can work for your HVAC business?
WebFX can help. Our HVAC marketing company works with hundreds of businesses across the United States, and we’re excited to work with you.
Contact WebFX today, and design a custom plan to help you reach new customers, increase sales, and grow your HVAC company.
Find out how WebFX can create an effective digital marketing strategy for your HVAC company. Call 888-601-5359 or contact us online today for a free evaluation.
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- 24 million leads generated for clients
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Table of Contents
- 4 Digital Marketing Strategies for HVAC Companies That Work in 2024
- 1. Get Found on Google with Search Engine Optimization (SEO)
- 2. Use Paid Online Ads to Reach Potential HVAC Customers
- 3. Answer Common HVAC Questions with Content Marketing
- 4. Make Your Business Accessible with Social Media
- Why Does Digital Marketing for HVAC Businesses Matter?
- When to Hire a Digital Marketing Agency
- Grow Your Business with HVAC Digital Marketing Services
Solving key challenges for HVAC companies
Our website isn’t ranking in the search results for HVAC services
When people need HVAC services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.
We’re struggling to grow our technician team
Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly technicians, our recruitment marketing services have you covered.
We’re not generating enough leads
Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your HVAC services.
We’re not attracting new customers
Having trouble increasing your online visibility, so you can attract new customers? Our award-winning marketing services get your brand in front of the right people in your local area.
