Lead Generation Strategies for Home Improvement

If you’re a home improvement service provider, you likely understand the importance of generating leads for your business.

Customers are what keep you in business, and attracting new leads is absolutely necessary for growth and success. However, that can often be easier said than done – which is where lead generation strategies become essential.

Fortunately, WebpageFX can help make sure those potential clients are being directed your way. With a team of 150+ experts and 3m leads driven for customers, we can help guide you toward success! You can call 888-601-5359 or click the button below to speak with someone today!

Do you want potential clients to choose your business over competitors?

Absolutely! Let's get started!

On this page, we’ll look at why lead generation is important for home improvement companies, as well as several tips to help your home improvement company generate more leads online.

Why is lead generation important for home improvement companies?

If you’re like most home improvement companies, you rely heavily on referrals as a significant source of business. But sometimes, referrals alone aren’t enough to help you achieve your business goals.

Is your home improvement company looking to reach your most qualified prospects online? If the answer is yes, lead generation strategies can help you do just that.

After all, marketing is all about relationships, and lead generation helps you build relationships with your most valuable business prospects. 

How does lead generation work?

Lead generation is the process of attracting and converting new leads for your business.

A multi-step process, lead generation makes it easier for your home improvement company to focus your attention on the most qualified leads.

When potential clients opt in to hear from your business, you know they’re interested in your services. But not everyone is interested for the same reason. Some people may just be curious, others are comparing their options, and others may be ready to become clients.

To prevent your company from spending time and money on leads that won’t pan out, lead generation strategies help you reach various types of leads and tailor your communication efforts to provide a better return on investment.

Lead generation strategies also include website content, such as landing pages, forms, and special offers that encourage people to learn more about your business.

Lead generation tips for home improvement companies

Now that we’ve established the importance of lead generation for home improvement companies, we’ll take a look at some specific strategies you can use to start increasing leads for your home improvement company.

Include compelling calls to action

You want to know which consumers are interested in your business, and you need to give them a way to express their interest.

By including clear calls to action that instruct site visitors to take specific actions, like entering their email addresses or downloading a free guide, you can start to uncover the people who are interested in your services. Collecting this information will also help you assemble an email list, which can come in handy for sending updates about your business and services.

Customize your approach

Not everyone who visits your site is ready to become a client. Based on the page they visit, you can gauge their level of interest and provide content tailored to different stages in the sales funnel.

For example, if someone visits your pricing page, they might be ready to sign up then and there, and you can include free quote forms that encourage them to enter their information to get started.

On the other hand, blog visitors might not be ready to choose a service provider, but you can still encourage them to sign up to receive your weekly email updates.

Follow up with leads

If somebody signs up on your website to download a guide or receive updates, it’s up to you to stay in contact. Get in touch with interested leads, either by phone or email. This will keep them interested in your company and help you determine the next steps.

Use CRM software 

Managing leads is a lot harder when you don’t know where individuals are in the buying process. With CRM software, you can keep track of every interaction, categorize leads, and nurture them until they become customers.

At WebpageFX, we offer clients access to MarketingCloudFX, our custom dashboard that allows you to organize all of your lead information, taking the guesswork out of providing applicable content.

Lead generation plans from WebpageFX

Our lead generation experts at WebpageFX will work to understand your industry and business goals in order to produce lead generation results that drive results for your company.

When you choose WebpageFX for your lead generation needs, you’re choosing a trusted lead generation partner. We’ll help you connect with your best prospects online, and we guarantee that we’ll get you results for your lead generation efforts.

Interested in learning more?

Lean generation is essential for providing your company with a steady supply of new leads. However, you might not have time to invest in your lead generation efforts.

At WebpageFX, we’ll take the time to understand your company and industry and deliver lead generation results that grow your business. 

Want to learn more? Check out our client testimonials page to hear what our clients have to say about our work, or contact us today for a free consultation and start driving qualified business to your home improvement website!

Call 888.449.3239 or contact us online today to see how WebpageFX can improve your online performance.