As you shape your digital marketing plan for your handyman company, you may wonder which methods will drive the best results for your business. If you’re looking for a strategy that helps you obtain new leads that are ready to convert, pay-per-click (PPC) advertising is the answer.
These ads help you obtain more leads that are interested in your business. It’s a valuable method for helping your handyman business grow.
On this page, we’ll discuss four perks of investing in PPC advertising for your handyman company. If you need help creating a PPC campaign that works for your business, call us today at 888-601-5359 to speak with a strategist.
Let’s get started!
PPC advertisements are paid ads that appear at the top of the search results. These ads are listed above the organic listings and tagged with the word “ad” to indicate paid content.
To start running a PPC campaign, you must first choose the keywords you want to use for your ad. Keywords trigger your ad to appear in front of relevant searchers. Choosing the right keywords will help you obtain valuable leads for your handyman company.
Once you have your keywords selected, you’ll enter the bidding system. You must bid for your ad’s placement. You’ll then set your maximum bid, which is the amount you are willing to pay each time someone clicks on your ad.
Your maximum bid and quality score determine your ad’s placement. Once you have that placement, you will launch your campaign and start reaching valuable leads interested in hiring a handyman.
When you invest in a digital marketing method, it’s great to know the benefits you’ll receive from using that method. Here are four perks to integrating PPC into your marketing campaign.
PPC is a very budget-friendly method for your business because there is no set amount you need to run a PPC campaign. You choose the amount that works best for your handyman company.
Whether it’s $300 or $3000, it’s up to you to decide how much you want to spend. Many businesses like this method because you have the flexibility to set a budget that works for your business. Instead of expanding your budget to fit certain methods, you make this method fit into your budget.
It is important to note, however, that the amount you spend will affect your campaign’s success. You won’t see the same results spending $300 that you will with $3000. You should find a balance between your budget and an amount that will help you drive results.
At WebFX, our team of 200+ experts can help you set a budget that works for your business. We know how to create campaigns that work with your budget and drive results for your handyman company. Give us a call today at 888-601-5359 to see how we can help!
Bill Craig WebFX President
PPC is one of the best methods for helping your business obtain valuable leads. This method helps you attract leads that are interested in hiring a handyman.
In fact, 65 percent of all high intent searches result in someone clicking on a PPC ad. These leads are ready to convert and need to find the right business. By creating PPC ads, you help attract these leads to your business and get them to convert.
When you invest in a digital marketing method, you want to know that it’s working. With PPC, you see your results the minute you launch your campaign. This makes it easy for you to track your campaign’s success.
To see your campaign results, you must log into your Google Ads account and check out your dashboard. You can equip your dashboard with the most important metrics that you want to monitor. There are many metrics you can monitor, such as impressions, clickthrough rate, and conversions.
These metrics help you understand where your campaign succeeds and where it falls short. You’ll know where you should improve your campaign. It will also help you understand successful elements of your campaign that you can implement into other campaigns.
For instance, let’s say you have a high clickthrough rate (CTR) but a low conversion rate. If you saw these metrics, you would want to focus on your landing page ad copy. People are clearly showing interest in your handyman business by clicking on your PPC ad, but you lose their interest after they click on your ad.
It could be something as simple as changing the font size or changing the color of the call to action (CTA) button on your landing page. You can conduct A/B testing to see how these changes affect your audience.
When you see immediate results, you can make immediate changes. This is a big benefit to your handyman company because it helps you drive the best results with the money you invest in this strategy.
Google gives you complete control over your campaign. There are many things you will get to decide regarding your campaign.
First, you decide what information you want to include in your ad. This gives you the freedom to customize your ad to include information that is important for your audience.
You can also add ad extensions to your listing. Some extensions include location, sitelink, and calling. These provide your audience with additional information that gets them to click on your ad.
Google also gives you control over when you want to run your campaign. You choose to run your campaign when your audience is most likely to see your ad. It allows you to run your ad during the time of day when you can reach your audience.
You also decide how long to run your campaign. Whether it’s a few days, a week, or a month, you choose the time frame that works best for your ad. This gives you complete control over your PPC ad campaign for your handyman business.
If you’re looking to obtain valuable, new leads for your business, PPC is a great method to help your handyman company. You’ll reach more leads that convert and help your business grow. At WebFX, we have over 20 years of experience creating PPC campaigns that help our clients grow their business.
We’re a full-service digital marketing company that specializes in customized PPC campaigns. Our team of 200+ experts will bring their knowledge and expertise to your campaign. With our hands-on approach, you can guarantee that we’ll guide your campaign every step of the way.
If you’re looking for a company that knows how to drive valuable results, look no further than WebFX! To date, we’ve driven over $1 billion in sales and over 3 million leads for our clients. We focus on delivering campaigns that help your business grow.
Don’t believe us? Just ask our clients. Check out our 400+ client testimonials that attest to the great work we do for them!
If you’re ready to start earning valuable leads for your carpet cleaning business, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your business reach new heights!
Find out how WebFX can create an effective PPC strategy for your business. Call 888-601-5359 or contact us online today for a free evaluation.