In today’s Internet-driven world, it’s virtually impossible to create a successful marketing strategy without considering online channels.
Consumers have become progressively less responsive to traditional advertising, and most take to search engines like Google to find businesses to meet their needs. This means that the most effective way to reach them is to leverage search engines by using search engine optimization, which is better known as SEO.
SEO leads have a 14.6% close rate, while traditional methods have only a 1.7% close rate. That means using SEO for your flooring store makes it 7x more likely for you to close a lead!If you're ready to start generating more leads with SEO today, you can call 888-601-5359 today for a free evaluation!
As more and more consumers turn to search engines to find what they want, it’s important that your business’s site ranks near the top of the results pages. On this page, you’ll discover how SEO can help you achieve higher rankings, and why this is so important to your overall business goals. You’ll also learn some of the most effective SEO strategies for your flooring store.
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An effective SEO strategy will help your site rank higher in search engine results and gain a competitive advantage over similar sites. And although simply having a site may have been enough five years ago, that is no longer the case.
For one thing, there are too many pages competing for attention. In fact, a quick Google search for “flooring stores” returns over 50 million results. If even a fraction of those pages are from business in your area, your site is still competing with several hundred for potential customers.
With SEO, you increase your chances of ranking higher and getting more of these potential customers and sales. However, it’s not enough just to rank higher than you do now—you have to rank on the first page to see a difference in traffic, and the closer you are to the top of the page, the better.
According to a study by Search Engine Watch, the number one result for any given search receives 33 percent of traffic for that search. This means that if your business ranks first for a specific keyword, over one third of the people who search for it will come to your site.
In that same study, the second result received 17 percent of clicks, and the number keeps dropping as you go down the list. In other words, the only way to see a significant bump in traffic from search is to position yourself at or near the top of the page using SEO.
SEO will raise your website's rankings in search engines. But why does it matter so much? Sure, the high ranking results in more traffic, but it’s also possible to drive traffic to your site using other methods like PPC.
Search is an increasingly important part of the buying process, so SEO should play a large role in your online marketing strategy. In addition to increased traffic, it also provides:
Since the first few results get nearly all search traffic, your site will garner more attention if it's at or near the top of the results page. This means that searchers will see your name first, and likely choose you over your lower-ranked competitors.
SEO certainly isn't free, but it's a bargain compared to the costs of traditional methods like direct mail, radio and print ads, and billboards. Also, because most of the costs revolve around regular monitoring and optimization, you'll get a better return on investment over time.
Unlike traditional methods, where your ads stop being shown to potential customers as soon as you stop paying, SEO builds upon itself over time. So instead of spending your marketing budget on short-lived campaigns, you can invest it in a continued online presence.
With most marketing strategies, you choose your target audience based on assumptions, meaning that your prospects may or may not be interested in new flooring. With search, however, you directly reach those who are actively looking.
If someone is using search engines to research flooring stores, there's a demonstrated interest and an increased likelihood of a sale.
Optimizing your site for search engines will do a lot for your marketing strategy, both online and off. It’s important to understand that a top ranking won’t happen overnight, but these steps will help you get started:
What do flooring customers look for? Better yet, what do your potential customers want in a flooring store? The list of criteria will help with your marketing strategy, but will also help you choose the best keywords for your site.
Instead of using broad terms like “flooring store,” use more specific terms related to your location and unique selling points. Make a list of what sets your business apart—prices, brands and materials offered, installation services—and then do keyword research to see which ones are the best choices for your site.
Keywords in a page’s body copy, URL, headers, title tag and photos will help that page rank better in search engine results. But considering that search engines index individual pages—not sites as a whole—you should optimize each page individually.
Make sure that your keywords are reflective of the content on the page, and add tags and descriptions that are both useful and accurate. This will help your pages rank higher in searches for specific materials and services, and also direct searchers to the correct page right off the bat.
You can guess which terms will improve your site’s ranking, but you won’t know for sure unless you regularly track the progress of your efforts. As you optimize your site, make sure you also have a system for measuring and refining your strategy.
Most analytics tools (like Google Analytics) will provide you with all of the information you need to assess your strategy. Use these tools to keep track of your results, and continue refining your site accordingly. As search engine algorithms and user preferences change, it’s important to stay on top of keeping your strategy up-to-date.
A floor is obviously an important structural element, and the right texture and design can really bring a room together. SEO for flooring stores works the same way. When your site is easy to find in search engines, the rest of your marketing strategy becomes stronger.
If you’d like to start using SEO to boost your online presence and overall marketing success, don’t hesitate to contact us! Our talented team of Internet marketing experts has years of experience creating and implementing successful strategies for businesses just like yours.
Find out how WebpageFX can create an effective Internet marketing strategy for your website. Call 888.449.3239 or contact us online today for a free evaluation.